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Yahoo! Search BOSS
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What is BOSS?Build your Own Search Service
What does boss give you? Search Data and Infrastructure
Monetization (We give you Ads!!)
Support and Tools
BOSS is a service that provides you (the developer) flexible access to different types of data from Yahoo and allows you to build powerful commercial search applications with that data.
BOSS provides you Search Advertising and simple terms so that you can monetize that innovative product and continue to invest your personal time in it.
BOSS also gives you Support and Tools to get your product working.
Restful XML and JSON API
Web, Image, Spelling, News and Search Ads
More services soon
Flexibility to Blend and Re-rank Results
Create your own look and feel
Change ranking
Mix it with other API’s
OAuth based Authentication
What does that mean?
What else do you get Web and Limited Web results (smaller subset and at most 3
days old)
Complex query combinations and filters
Search for data in different markets
Image attributes like height, width, etc
Time span filtering for News Search
Document type filtering
Extended abstracts
Recognizes most search filters from Yahoo! and Google
(backdoor hacks)
How DO I hack with it?
Sign up
Self-serve sign up with simple
Credit Card/Paypal payment options Visit BOSS Page or wait until the end for pricing
Simplified pricing based on query
type
A combined bill for developers
taking Search Advertising
One signup, use in any market
Don’t bother for now, we have a key setup for you
The query
Tells you what the user is looking for
Powers secondary APIs
Can be generated by a search box, URL,
tags or keyword extraction from the page.
Generates related topics
The Query is your BFF!
e.g. http://yboss.yahooapis.com/ysearch/web?q=“Dark Knight”&format=xml
Sample calls Getting multiple data sets
/ysearch/web,images,news?q=anna
/ysearch/web,images,news?web.q=anna&images.q=anna&news.q=lokpal
Searching through sites
A Simple Movie Search
/ysearch/web?q=“Dark Knight”&
sites=movies.yahoo.com,netflix.com,imdb.com
AND/OR operators
/ysearch/web?q="steve
jobs"AND((ipad)OR(iphone))&sites=bestbuy.com,newegg.com
Important: Use Braces or quotes
Unary Operators Search for Batman but not “Dark Knight”
q=(batman -“Dark Knight")
Find pages with “Heath Ledger” but not “Dark
Knight”
q=+”heath ledger”–”Dark
Knight”&sites=movies.yahoo.com
Force auto-spelling off
q=+”drk knight”
AND OR
Searching in body and in title
Searching for Dark Knight in the Title on Yahoo movies q=reviews intitle:"dark knight"&sites=movies.yahoo.com
Searching for Dark Knight in the Title in Yahoo movies containing Christian Bale q=reviews intitle:"dark knight" inbody:"christian
bale"&sites=movies.yahoo.com
Market and document specific Filters
Search for “Dark Knight” in India specific sites q=“Dark Knight”&market=en-in
Search for “PDF’s containing “Dark Knight” q=“Dark Knight”&type=pdf
Search for MS Office type (except PPT’s) containing “Dark Knight”
q=“Dark Knight”&type=msoffice,-ppt
Output
Image search parameters
Search for images that are not offensive
/ysearch/images?q=“san francisco”&filter=yes
Search for images that are wallpaper size
/ysearch/images?q=“san francisco”&dimensions=wallpaper
Search for a image at a certain refer URL
/ysearch/images?q=yahoo&refererurl=http://www.flickr.com
Interesting Output Fields
format, file size, height, width, title, total result count
News search parameters
Search news that is less than 7 days old
/ysearch/news?q=lokpal&age=7d
Search news that is between 20hrs and 2 days old
/ysearch/news?q=lokpal&age=20h2d
Re-rank news results by date
/ysearch/news?q=lokpal&ranking=true
Interesting Output Fields
Source, Date, Source URL
BOSS + YQL
Table Name: boss.search
e.g. select * from boss.search where ck=… and secret=… and q=‘yahoo’ and service=‘news’
Parameters Example
Consumer Key ck -
Consumer Secret
secret -
Query Term q ‘yahoo’
Service service ‘news’
Understand OAuthIdentification
Consumer Key – Used to make a call to the API
Consumer Secret – Used for 3 legged oAuth (not used for BOSS)
Making a call (www.oauth.net/code)
- Consumer Key
- Nonce – Random string generated by oAuth (prevents replay attacks)
- Signature – Generated by library
- Signature Method – Various types of methods supported (e.g. HMAC-SHA1)
- oAuth Timestamp –Unix time (valid for 5 minutes only)
- oAuth version – 1.0We have code samples in PHP, Perl, Ruby for you!!
Hack IDEAS and useful API’s
RealTime
Twitter/Facebook API
Video
YouTube data API
Vertical search engines
Programmable web has interesting API’s
Local Search Engines
Yahoo Geocoding services e.g. Placefinder
Chrome extensions
Mobile Applications
Example hacks
Duckduckgo.com
Interceder
Inquisitor: Browser Extenstion (v1)
22Hack: http://www.inquisitorx.com/firefox/index_en.php
Ask-boss (v1)
Hack: http://ask-boss.appspot.com Code: https://github.com/saurabhsahni/Hacks/tree/master/askBOSS
webmeme.com
More resources Yahoo! BOSS: http://developer.yahoo.com/boss
BOSS Technical Documentation:
http://developer.yahoo.com/search/boss/boss_api_guide/
YQL: http://developer.yahoo.com/yql
Fire Eagle: http://developer.yahoo.com/fireeagle/
Google App Engine: http: //appengine.google.com
Amazon Web Services: http://aws.amazon.com
oAuth: http://oauth.net/
Open Social: http://www.opensocial.org/
Open Data: http://theinfo.org
Alt Search Engines: http://www.altsearchengines.com/
Thank You!&
happy hacking
