Location Intelligence Best Practices

Location IntelligenceWhere it’s at…

| Last Year

Yellowfin CEO, Glen Rabie

Yellowfin Strategic Alliances Manager, Daniel Shaw-Dennis

Your presenters

| Last YearWhat is Location Intelligence?

| Functional DeliveryTechnical Jargon

11%Only 11% of IT managers are familiar with the term “Location intelligence”

Tech Target Survey 2012

| Functional DeliveryIt all starts with data

80%Of all data has a location element

| Last YearWhat does this include?

Being able to map your data is important

•90% of marketing managers from across the transport, finance, retail and public sectors plan on implementing enterprise mapping and geospatial technology in 2012 (Vanson Bourne)•Organizations like yours listed “geographic-intelligence functions” as the standout new analytics product requirement for 2012 (Gartner’s 2012 BI Magic Quadrant survey)

• Customers Address

• Store Address

• Supplier Location

• Events

• Government Regions

• Sales Territories

| Last YearSpatial data is used to determine:

• How big is my market area?

• What is my share of the market area?

• Which market areas offer the greatest potential for growth?

• What is the spending potential for my product in this market?

• How many stores can this market support?

| Last YearBenefits of Mapping in BI

• Used where traditional tables/grids, graphs and other analysis tools fall short

• Shows where data is NOT located in addition to where it is located

• Set you maps in motion to see changes over time

Case StudiesHow its used

| Last YearCholera Map of 1854

| Last YearMore recent examples

Visualization StylesHow to put your data on the map

| Mobile device v PCRasta Maps

| Smart Phone ConversionPolygons

| Internet Access GrowthHeatMaps

• Heat maps should only be used for high density data

| Tablets & PCsPoint Data

| Tablets & PCsTime Animations

Best PracticeMakes perfect..

Best Practice #1

Geocode your data (mapify it!)

| What do they do?Getting the spatial level right

Geocoding is linking your data to a geographic / spatial place

•Point

•Zip Code

•County

•State

What’s the right level for your data

| What do they do?Where can I get it

• Map Providers

• Govt. Web Sites

• Manually… from Google

Best Practice #2

Use multiple layers for better insight

| Mobile BI for consumersWhy Stack it on

Layers provide the ability to mix and match various metrics to find correlations and patterns

Best Practice #3

Background maps provide context to your spatial data points or

polygons

| Mobile BI for consumersServices

Google Maps, WMS Layers – see terrain, cities, streets, population in the context of your data

Best Practice #4

Think beyond traditional maps and geography

| Mobile BI for consumersLocation is not just traditional maps

Use images to provide alternative mapping options:

•Campus map and student numbers

•Human body for injury analytics

•Warehouse floor plan for stock levels

Best Practice #5

Combine mapping with other visualizations for a deeper understanding

| Mobile BI for consumersGreater level of analysis

Combine Location analysis with traditional data analysis & visualization:

•Filtering

•Analytic Dashboards

Best Practice #6

Let your location data drive you to the

information you need.

| Mobile BI for consumersDrill down to the depths

Slice and Dice, Drill through and Drill down to see the why behind the where

Best Practice #7

Look for opportunities where no data exists

| Mobile BI for consumersWhere thing’s aren’t

Seeing what’s not there is the big opportunity:

•Where could I put new stores

•Should I change my marketing target areas and channels

•What is my target demographic

ConclusionQuestions

| Last Year

@YellowfinBI

More Information

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