YENİ İŞ GERÇEKLERİ İÇİN YENİ STRATEJİLER

SAP FORUM İSTANBULProduct and Demand NetworksConnecting Your Company Strategy with Your Customer and Product Strategy

Fatih KayadelenElif Kuralay

SAP

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2

Source: The Chief Supply Chain Officer Report 2014, September 2014, SCM World

Social media

CatalogsWeb sites

Mobile

Smart devices

Kiosks

Retail

Customer centricityMultichannel strategy requires demand networks

45%of enterprises are building direct-to-customer fulfillment capabilities

Public

http://icons.iconarchive.com/icons/archigraphs/mac/64/iPhone-icon.png

http://icons.iconarchive.com/icons/visualpharm/office-space/128/touch-screen-kiosk-icon.png

http://icons.iconarchive.com/icons/iconshock/ecommerce/128/full-shopping-cart-icon.png


Personalized solutionsLot size of one requires product networks


52%of manufacturing companies expect to be highly vertically integrated in the next five years

Public


“Help the world run better and improve people’s lives”

“To help people save money so they can live better.”

“…charting the course for a stronger, more sustainable future...”

“…dedicated to…enriching people’s lives”

“…to create a more prosperous society…”

Improve people’s livesThe speed to fulfill individualized customer demand requires the Internet of Things


87%of supply chain officers consider the Internet of Things as important or interesting technology

Public


Business strategiesTranslating business realities to business strategies

Customer centricityTransform supply chain and logistics into

Demand networks

Personalized solutionsConnect products, assets, and machines to

Product networks

Improve people’s livesGain real-time network insight to action with the

Internet of Things

Public


Demand networksTransform supply chain and logistics into demand networks

Planning mattersAggregated demand leads to short-term forecast accuracy < 70%* Business concept: three-dimensional planning

Be responsive< 10%* of suppliers are directly connected with their customer’s supply chainBusiness concept: business networks

Fulfil to pleaseAbout 10%* of worldwide GDP is related to logistics spendingBusiness concept: connected logistics PLAN – RESPOND – DELIVER

*Source: Several SAP Benchmarking Reports and Industry Analyst Reports

Public


Product networksConnect products, assets, and manufacturing to product networks

Individualize products~ 70%* of businesses have disconnected product development and launch processesBusiness concept: product (data) platform

Produce to demandOnly 25%* of businesses will continue with outsourced manufacturing strategies Business concept: Industry 4.0

Create solutions, not productsMore and more businesses are introducing “pay as you go” principles Business concept: predictive maintenance DESIGN – PRODUCE – OPERATE

*Source: The Chief Supply Chain Officer Report 2014, September 2014, SCM World

Public


Internet of ThingsGain real-time network insights to action with the Internet of Things

Things

ThingsThings

50 billion things by 2020

Always on Only 20%* of supply chain professionals say that they have the information they need, to make decisions Business concept: insight to action*Source: Several SAP Benchmarking Reports and Industry Analyst Reports

Public


SAP’s solution strategyConnect your company strategy with your customer and product strategy

SAP HANA platform

Product networksPersonalized solutions

Internet of ThingsImprove people’s lives

Demand networksCustomer centricityPlan

Respond

Deliver

Design

Produce

OperateMonitor

Public


Internet of ThingsImprove people’s lives: real-time network insights to action

IoT connector

Third-party integration SAP HANA Cloud Platform

Data Models Analytics Search Spatial Rules

Application ServicesStream/Event Processing

Identity Management

Document Management MobileDevice

Integration

SAP partner and custom apps

Extended supply chain insights Supply chain integrity Product safety and stewardship

Monitor

Public

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Thank you

Public 11


SAP Integrated Business Planning

Inventory

Response and Supply

Demand

Sales and Operations Planning

Enhanced User Experience

Supply Chain Control Tower

SAP HANA Platform

SAP Business Suite

Production Planning and

Detailed Scheduling

Supply Network Planning

Global Available to Promise

Demand planning

Cloud First (On premise options over time)

Simplify User Experience

Simplified common user interfaceWeb / Excel

Fiori

Simplifybusiness processes

Connected Planning ProcessesReal-Time Dashboard & KPI

Alert Simulation and Predictive

Collaboration

One Consistent Data ModelFaster Adoption (Cloud)

Simplified Landscape (HANA)

Simplifytechnology


SAP Supply Chain Control Tower

End-to-end visibility in the extended supply chain

Integrate data from various systems

Drive visibility and action with configurable analytics

and alerts

KPI Library & Dashboards






and alerts

Global Visibility & Analytics






and alerts

Collaboration with Task & Case Mng


SAP IBP for S&OP

Balance demand & supply, providing organizational

alignment. Complete scalable model (demand, supply and finance)

What-if scenarios using “real time” information

Communication and collaboration tool

S&OP process management


SAP IBP for S&OP





S&OP process management


SAP IBP for S&OP





Collaboration


SAP IBP for Inventory

Inventory Optimization and Simulation Efficiently position inventory to best respond to demand and

supply uncertainty

Multi-echelon (multi-stage) inventory optimization

Drive S&OP decisions with inventory recommendations

(item, location, time specific)


SAP IBP for Inventory

Efficiently position inventory to best respond to demand and

supply uncertainty

Multi-echelon (multi-stage) inventory optimization

Drive S&OP decisions with inventory recommendations

(item, location, time specific)

Inventory visibility and drivers


SAP IBP for Demand

Demand sensing and mid/long-term forecasting in one comprehensive solution

Embedded demand analytics. Exception based

planning processes

Collaborative Demand Planning

Inventory Optimization & Simulation


Generate a mid to long-term supply plan

Constrained or unconstrained plans, using heuristics or optimization based algorithms

Multi level sourcing determination

Rough cut capacity

Simulation capabilities

SAP IBP for Response & Supply

Plan production, procurement, and distribution

Respond to daily disruptions to change supply plans and reschedule demand with

what-if

Manage allocations where supply is scarce

Supply Planning

Response Planning

Response Planning & Allocation Management respond quickly to actual or hypothetical changes to demand and/or supply

Order Promising: generate allocations for online confirmations of sales orders based on material and capacity

Order-based / demand-based

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Thank you

Public 23

Technology

YENİ İŞ GERÇEKLERİ İÇİN YENİ STRATEJİLER