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Presentation made at AASLH conference, September 2008 by Tim Grove, Dave Schaller and Rose Sherman
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Your Web Potential:New Audiences, New Directions
Minnesota Historical Society Photograph Collection, Postcard ca. 1945
Location no. MR2.9 SP6 r37
http://flickr.com/photos/rllayman/237075786/
Agenda✦ Who’s Here?
✦ Social Media ✦ What, Why, How?✦ Is it Worth it?
✦ Learning Through Play✦ Learning Styles and Online Activities
✦ Reaching Youth Audiences Through Creative and Critical Play
✦ Audience Discussion✦ What’s on Your Mind?
Poll: Who’s Here? What is your function?
Collections, Education, Exhibits, Management, Web, Other?
What Web topics are on your mind?
Poll: Who’s Here? How Comfortable / Familiar With Web 2.0 Are You?
TagClouds Social
Networking
Folksonomy
Podcasts
Blogs
Wikis
RSS
Geo-Coded
easy hard
Social Media: Can you do this?
✦You create
✦They host
✦Huh? What’s HTML?
✦ IT creates
✦You host
✦<?php echo ‘Hello World’ ?>
✦Do you know where your httpd.conf file is?
BlogsQuickly Post Thoughts & Images; Interact With the Public
Institutional InformationSmithsonian American Art Museum eyelevel.si.edu
Museum Collections ContentMinnesota Historical Societydiscussions.mnhs.org/collections
Professional Community Minnesota Historical Societydiscussions.mnhs.org/mnlocalhistory
Personal VoiceWalters Art Museumthewalters.org/blog
Library Collections ContentMinnesota Historical Societydiscussions.mnhs.org/library
BlogsHow can I create one?
Blogger.com•They host your blog•Most popular
easy
hard
WordPress.com•They host or you can host your blog•Much more configurable
tumblr.com•They host your blog•Super easy
Drupal and Plone•You host•Lots of setup•Super configurable
Flickr Showcase your visitor’s images of your institution
Visitorimages
easy
www.mnhs.org/splitrock
flickr.com/help/photos/?search=flickr+badge#53
Flickr Badge.
Flickr People enrich your content
http://flickr.com/photos/library_of_congress/2515741495
✦Reach flickr’s established community
✦Release history to the people✦Enrich collection information
✦ descriptive info✦ metadata✦ geo-tag
✦Collective Intelligence
Flickr Commons Enables You To:
easy
Flickr Statistics✦Most Viewed
✦Referrers
✦Tags and Comments
hard
youtube.com/user/BrooklynMuseum
youtube.com/user/MinnesotaHistory
youtube.com/user/videochick770
MN Historical Society
Ontario Science Centre
Brooklyn Art Museum
YouTube✦Reach new audiences ✦Bring them to your site
✦ online✦ on site – video competitions
✦Share film trailers✦Promote upcoming events✦Archive events✦Do training
easy
YouTube StatisticsInsight Function• Views• Popularity• Demographics• Age • Location
Brooklyn Art MuseumMinnesota Historical SocietyScience Museum of Minnesotaand many more...
✦Reach new audiences ✦Promote upcoming events
✦Feeling of belonging✦Your institution can be part of your visitor’s identity
easy Social networking...with Facebook
Positives
✦MySpace, ✦Orkut
Others …
Facebook Statistics
Insight Function• Fans• Unique Users• Page Views• Demographics• Gender• Age
User Generated ContentStorytelling
Story submitted by the public is incorporated into interpretative website.
people.mnhs.org/mgg/story.cfm?storyid=385
stories.mnhs.org/stories/mgg/story.do?id=5
hard
User Generated ContentStorytelling Using Omeka.orgHurricane Digital
Memory Bank
hurricanearchive.org/object/2797
easyhard
Collaborative ContentPlaceography
✦History✦Photos✦Architectural info✦Geo-coded data✦Memories & Stories✦Citations✦Related Content
placeography.org
A wiki about any place anywhere that anyone can edit.
easyhard
You can use placeography too!Create place entries, then create a portal page for your institution.
Collaborative contentCrowdsourcingMN150 Exhibit
✦Exhibit was curated by the public
✦3700+ nominations submitted
✦All nominations presented
✦Each topic has a history section, on which the public can collaborate
www.mnhs.org/mn150wiki
What person, place, or thing originating in MN has had a lasting impact in MN, the country, or the world?
hard
Collaborative contentHosted wikis
✦PB wiki✦Confluence✦Google Sites✦Wikispaces
Setting up and hosting a wiki can be hard...but these tools are easy.
easy
A philosophy shift?New audiences and new directions suggest a radical trust
“We can only build emergent systems if we
have radical trust. With an emergent system,
we build something without setting in stone
what it will be or trying to control all that it will
be. We allow and encourage participants to
shape and sculpt and be co-creators of the
system. We don't have a million
customers/users/patrons ... we have a million
participants and co-creators.“
Darlene FichterUniversity of Saskatchewan Libraries, 2 April 2006,
“Web 2.0, Library 2.0 and Radical Trust: A First Take”
Still Bewildered?
commoncraft.com/show
Simple, plain-english videos explain Web 2.0 concepts
Please get in touch with questions and ideas:
Thank you
Tim Grove
Rose Sherman
This presentation is available online:
tinyurl.com/XXXXXXX
David Schaller
