Youzus episode 5

• Social Media Advice •• Interviews with Social Media

Rockstars •• Creative Articles •

Your one-stop shop for all things social media.

2 The Youzus Report

INFLUENTIAL’S OF THE MONTH

Here is a list of people who stood out in our eyes over the last month...

give them a follow on Twitter!

@FarahnazAmir Author, Tea Connoisseur, Love, Light & Namaste

@Black_Rose_ENT Entrepreneur, Publicist, Brand Development

@jianghomeshiHost and Co-Creator of Q on CBC Radio and CBC TV

@DigitalPhotoTrk0 Digital Photography: the best posts about Digital

Photography Tricks and Tips

@joyoushealthFounder of Joyous Health Inc. Holistic Nurtitionist

CNP/RNCP, Author,

TOP 5

FACEBOOK KILLED THE

HOW TO CREATE A KILLER

OF THE INTERNET

COVER IMAGE WAS ORIGINALLY PUBLISHED IN CHLOE MAGAZINE

COVER PHOTOGRAPHERCREDIT TO REGEN CHEN

#DOINGITRIGHT

CREATIVE DRIVER

DO’S AND DON’TS OF

FEATURE OF THE MONTH

FOR HIM AND HER

PINTEREST BOARDS

BLOG STAR

ONLINE RESUME

BEST RECIPES

VOLVO TRUCKS

SONYA GILL

ONLINE DATING

ANGELA AIELLO

GIFT IDEAS

5

9

11

12

15

16

23

24

26

3 the Youzus Report

Table Of Contents

4 The Youzus Report

Creative Driver Written by Sonya Gill

5 the Youzus Report

Usually in every issue of The Youzus Re-port I like to speak about all the new things that are going on at the Youzus headquar-ters. And while everything usually sounds great and dandy, it’s not always sunshine and rainbows.

Let me elaborate....

About two weeks ago, things got really heated around the office. In the midst of deadlines, difference of opinions and just an all in all stressful moment, the team had a breakdown. But it was the type of breakdown that all relationships need to go through at some point during their growth, because without it you can’t break off from the old to build the new. And that is exactly what happened.

We literally sat there like a family and had a pow wow session. It was as if we had turned into siblings at one point. It was quite amusing now that I look back on it. But I have to say that that moment will forever be one of my favorite Youzus mo-ments. It was the moment we truly had a team breakthrough. It was as if we shed some serious over due skin and were re-born as a team twice as strong.

Thus, from that moment was also born a brand new, twice as packed, Youzus Re-port and a crazy tech project that is soon to be launched! Maybe re-born would be a bit of an understatement?;)

CREATIVE DRIVER

6 The Youzus Report

I read a lot of blogs. Some may say too many – but I try not to listen to them most-ly because they sound like people who enjoy bike rides in the park and my only in-teraction with nature is my rolling hills screensaver. So, as someone who spends too much time in artificial light with my increasingly near sighted eyes glued to a com-puter screen, I know a little something about comment wars.

It always starts so suddenly. There are a few comments, mostly positive, sometimes neutral and then out of no-where you get that one voice of dissent. My problem is not with opposition. Sometimes, here on TC we talk about things that are controver-sial. We’re happy to do this. It’s one of the major reasons Tamilculture was even start-ed- to become a platform for the many different voices in the Tamil community world-wide and opposition is a nat-ural part of that.

But, like so many things in life, there’s a right way and a wrong way to do it.

Do: Rationally think the author’s or another com-

menter’s position through before you post a response. Take the time to analyze why this person may have a dif-ferent take on things, and what brought them to that conclusion.

Don’t: Arbitrarily choose a random piece of the article that irks you and zero in on it. Don’t like the title? Let the world know! Font a little too bold? Use caps lock and make sure the person knows how they are letting the en-tire community down!

Do: Understand that we are individuals comprised of dif-ferent experiences, perspec-tives and personalities. That sometimes disagreement is good because it shows us the diversity that exists with-in the human race. Being able to disagree in a healthy way on the Internet teaches us how to disagree with oth-ers in real life. Realize that this is a skill that is crucial to

navigating the rich diversity of the Tamil culture and life in general.

Don’t: Take your own person-al experience as a universal truth. Assume that if some-one doesn’t agree with you they are out to destroy the entire community. Conclude that if someone believes in something that you don’t that they hate Tamil people. And kittens.youDo: Appreciate how hard it can be to write. This author is putting themselves out there in a personal and brave way. That takes a lot of courage, especially when the topic is difficult or controversial. Take a moment to understand that writing is difficult and being judged for it is even more so. Even if the opinion may be one that you disagree with, respect the author’s attempt to shed some light, or offer a new perspective on an issue.

Don’t: If someone has a dif-ferent opinion, ask, nay tell them to make you tea! This is especially true if the dis-senter is a woman.

The Tamil Culture is constant-ly evolving and conflicting opinions are a result of that process. Healthy debates and discussion help us all be-come better and respect is a key part of that. So, let’s play nice.

An Idiot’s Guide to Online Etiquette

*This article is property of

See more at TAMILculture.ca

Written By Suruthi Ragulan

7 the Youzus Report

Advertisement

#DoingItRight Written by Leah Bae

Volvo: Epic For Life and #DoingItRight.

VOLVO TRUCKS: The Epic Split feat. Van Damme

9 the Youzus Report

10 The Youzus Report

Advertisement

Is there a PA (Pinners Anon-ymous)? Because there should be. Pinterest, the sharing website that’s taken the internet by storm, is more addictive than Candy Crush. You start clicking through a few pictures and before you know it, the sun’s gone down and you’ve spent hours shar-ing and pinning the things you like to your various boards.

When you’re new to Pinter-est, it can be hard to know where to start – there’s so much to see! Make your first time a little smoother by starting out with these five great boards.

Daniel Bear HunleyA writer from Texas with a southern style and an appre-ciation for hipster style, de-sign, food, and men’s fashion, Daniel Hunley has a great eye. His over 1 million fol-

lowers covet his collection of boards, which range from sleek Free Fonts to gorgeous ideas for a Man Garden.

Joy Cho/Oh Joy!One of the most popular Pin-ners, Cho has over 10,000 pins, focused on kids fashion, tasty food, party planning and beauty. A designer and blogger based in L.A., her whimsical style and focus on positivity come across in her boards, which are orga-nized down to the last detail – check out Floored, which is literally a board of beautiful flooring and tiling.

Best of Pinterest Photog-raphersThis group board is shared, meaning that many photog-raphers are able to contrib-ute. The photo subjects vary from detailed nature shots to professional portraits, with plenty of gorgeous land-scapes that will have you planning your next vacation spot. With over 750 contrib-utors and counting, you can easily find a photographer or, find inspiration for your next project.

Inge Falappino Inge’s Fitness board alone is enough to keep you in new exercise routines for the next year, but her party planning boards are just as great. With

99 boards and counting, her pins can inspire you to get in awesome shape, and throw an unforgettable bash to celebrate it. Also check out her ‘Products I Love’ board, which showcases her quirky, trendy style.

Brittany BaughmanWhat would a list of boards be without a crafter? This stay-at-home Mom’s DIY boards are drool-worthy. She has an entire board just devoted to Aprons – where else can you find that? Her Cheats and Tricks board alone has garnered over 5000 likes. A blogger and avid community supporter, you should follow Britney just for her giveaways.

HAPPY PINNING :)

Top 5 Boards

11 the Youzus Report

Written by Holly Rode Article

DO’S AND DON’TS OF ONLINE DATING

Do have fun with it! Dating is fun, espe-cially the start of a relationship. Let your-self enjoy the process of getting to know new people and having new experiences. Do be honest. When creating your pro-file, be truthful. The point of the process is to get to know someone – that’ll be hard to do if you’re not revealing your true self.

Do post more than one picture of yourself. Posting only one picture implies that you have something to hide. Don’t be afraid to show your personality through photos of places you’ve been or hobbies you love.

Do be yourself. Don’t worry about what the other person thinks of you – you want to be with someone who accepts the real you, so make sure you show them who ex-actly that is.

Do meet sooner rather than later. If you’re talking to someone you’re interested in, don’t be afraid to meet up with them and see if you have a connection. Make sure your first meeting is in a comfortable, public place.

Don’t post an old photo if you look differently now. Be upfront about your appearance. If you’re dishonest about that, your date will wonder what else you’re hid-ing. Don’t be too aggressive. Take the time to get to know someone, keeping in mind that everyone’s comfort level is different. Without body language cues, it’s harder to tell if you’re coming on too strong, so err on the side of caution. Don’t put all your eggs in one basket. Don’t immediately take your profile down after one great date – keep your options open and continue to slowly get to know other people until you’re sure you’re mo-nogamous.

Don’t tell them your life story. Leave something to talk about when you meet in person.

Don’t lead people on. If you realize that you’re not interested, be upfront and hon-est. You’re both online looking to find a partner. If they’re not the one, there’s noth-ing wrong with that – you can both move on to the next one.

It can be hard to meet new people to date. Friends are always saying helpful things like, “You can meet someone anywhere – at the bookstore, on the street, even at a grocery store!” Yet, those things never seem to actually happen outside the plot of a romantic comedy movie. In fact, a stranger approaching someone on the street is more likely to get mace in the eye than a phone number.

Enter online dating - an opportunity to meet new people from the safety and comfort of your own home, without the risk of in-person rejection. Now the only question you have to ask yourself is, are you doing it right? This new dynamic means a new set of rules, and the rules for online dating are (luckily!) much simpler than you’d expect. Read on for Do’s and Don’ts that will help you navigate the online landscape.

DO’S DON’TS//



Your complete, reliable and friendly shipping solution.

So good, So pure; It’s Nanak

Advertisement

So whatever happened to blogging these days? Or the lack of it? Once upon a time, everyone and their grandma had a blog. But blogging has lost popular-ity big-time.

So what happened? I think blogging hit its zenith in 2004 and around early 2005. Back then anybody who was a somebody had a blog. But the blogging craze slowly started to recede ever since, with blogging frequency di-minishing and blogs eventu-ally retiring altogether.

I’m not sure how blogging reached such mass popu-larity, then sizzled and died so quickly. Perhaps the nov-elty wore off - like ICQ and Geocities and AsianAvenue and Friendster and MSN be-fore it. Maybe people sud-denly got lazy. Maybe it’s

reflective of shrinking atten-tion spans. Or maybe peo-ple learned “... uhh crap, this stuff I write could actually be used against me.” I also think Facebook killed the blog star, though even Facebook is starting to get tired and trite now.

All of this is symptomatic of our endemic fad culture, where everyone hops en masse on board the band-wagon of the latest trendiest craze, then quickly hops off when that craze loses steam and it’s no longer cool. Like when the Leafs make an im-probable playoff run, and suddenly everyone’s Phil Kes-sel’s #1 fan. Or tamagotchis. And the half-life of each pro-gressive fad is shrinking so much so that fads catch fire and die quicker than ever. Fad mortality rates are on the rise.

But unlike most fads, blog-ging is one that I hope will make a resurgence. Perhaps it’s just the voyeur in me, but I actually take a genuine in-terest in people’s lives, their thoughts and their experi-ences. It’s all the more illumi-nating when you read a blog by a person you care for or are intrigued by. Blogs give an interesting window into the insights of that person. People will say stuff on blogs they won’t say in person, or reveal interesting tidbits about themselves that you would not have learned oth-erwise. It makes for a great learning experience.

Which is why I hope blogs come back. But I don’t think they will and that’s a shame.

KILLEd THE BLOG STAR


Written by Sen Vetti Article

IN TER

VIEWA N G E L A

A I E L L O


Interview Written by Sonya Gill

“BE YOURSELF. BE AUTHENTIC.

People will only connect with your brand if they

feel you are REAL.”


As I walk towards the new iYellow doors for my first wine tasting in Toronto, I can’t help but notice the fresh new graf-fiti on its’ front doors. I also can’t help but feel a sense of happiness knowing that this was going to be one of the first wine events the host would be holding in her new venue. I could only imagine the journey she must have embarked upon before arriv-ing at one of her many ‘final’ destinations. After all, I had been following this wine dy-namo’s journey since I first moved to Toronto 10 years ago.

As my friend and I walk inside, I’m simply blown away. The ambiance is perfect. Every wine glass is set up so strate-gically that you feel you can orchestrate symphony like music from them. The people are social, the food is great, and the music is just right. I al-most feel like I’m at a swanky bar on the lower east side in New York.

So who and what am I speak-ing about? I’m speaking about a bright young woman by the name of Angela Aiello who is the brainchild behind her 10,000 plus member wine club called iYellow (a clever play on her last name). And the reason we chose to showcase her in our issue is because this woman built her company from a....blog. After all, we love people who are social.

Sweet, bubbly, kind and intelligent would be the words I would use to de-scribe her and we can’t wait for you to meet her either.

You started as your blog, can you tell us about your journey?

iYellow Wine Club started as a blog in 2006 as an additional way to communicate with my friends about wine . I actually began working in wine when I was 16 and have never really left (I began as a buser at a winery restaurant). I worked at wineries for about 10 years including a wine store down-

town Toronto and the wine club ran in the background after my time and I’ve been full time as a wine profession-al for the last 3 years.

During that time I was also throwing wine house par-ties and friends would bring friends and we would all drink wine together. I use to rent buses and bring my friends down as well. To date, we still do the exact same thing (event, classes + tours) just on a bigger scale because we

have 10,000 members. I’ve had incredible opportu-nities due to the rising trend in wine consumption and have been able to do some incredibly fun things, like be a wine model, travel the world as a writer and be on TV. It’s been such a fun ride, and there are so many fun and ex-citing things left to do! Most recently we opened a wine cave through the club, and that is a major dream of mine to come true. It’s truly an ex-tension of my home and soul. I’ve had to do some serious research and trial and error into how to make money at everything, but “hard work-ing” is my middle name and my background and interest in brands and marketing has helped immensely as well.

Would you say you grew your brand en-tirely online?

I would say that iYellow Wine Club is a community that has been built by our members both online and offline. I may have provided programming, but without our people talk-ing about their experiences both online and offline we wouldn’t have grown like we have. With the insurgence of Facebook and smartphones I think the wine club has grown significantly because people are online and wanting to share. I would say Facebook over the last 7 years has been a major growth asset due to the sharing capacity as well as email communication. iYel-low Wine Club has definitely grown quickly because of so-


Interview

Advice for NewEntrepreneurs

Being an entrepreneur isn’t easy, if it was, everyone would be one. Here is Ange-la’s advice for new entrepre-neurs:

• Be prepared for ups and downs, highs and lows, hard work, hard work and hard work.• Understand that sometimes you won’t make money. • If you work with people who are aligned with you and your vision, make sure to pay them before yourself - they will appreciate it. • No one wants to work with your ego, make your work environment fun and pro-ductive. • Only do work you are and will always be proud of. • Say “Yes” to more than less things. • Make friends with every-one you work with, people do business with people not companies. • Be and stay a real person - no one likes sales people. • Don’t talk too much, Learn to listen. • Build and share your busi-ness philosophy. • Create a community of am-bassadors. • Meet with mentors regular-ly. • Keep yourself motivated by the long term vision of your creation. • Seize opportunities. • Say thank you all the time. • Keep asking the universe to give you what you need. • Stay open and be patient.


cial media, the best part is that it has grown organically without any marketing mon-ey - just people’s excitement and support. That’s pretty cool if you ask me!

Explain a time when you experienced an obstacle or failure:

Well, one of my worst days ever was when I was audition-ing for a TV show that began at 7am and was also simulta-neously filming a TV episode for one of the shows I was on regularly on. In the middle of the audition in the after-noon, and due to spreading myself too thin, I really end-ed up screwing up on my TV segment (which was live to tape) by forgetting key info. I was literally going from the audition to the TV segment! Needless to say my producer was not happy with me and I spent the afternoon cry-ing and freaking out. I then had to go back to my audi-tion which lasted all day and which I didn’t get. The next day I cut all my hair off, over 8 inches to be exact. It was one of the worst days of fail-ing I can ever remember.

I’ve had a handful of events with extreme weather which contributed to challenging and very stressful event situ-ations - and those were re-ally hard to take emotional-ly. I haven’t had any MAJOR failure situations, but it has been tough trailblazing in this industry because there’s been a lot of trial and error.

What advice would you give to female entrepreneurs?

As a woman I love having flexibility around my sched-ule and the pride and pas-sion to work at a position I created. Being your own boss is very challenging fi-nancially and you have to know what’s important to you in a job. What is it you thrive at? What type of cul-ture do you enjoy working in? If you decide that mon-ey is secondary (obviously for this you need to decide that money isn’t the reason you’re an entrepreneur - un-less you’ve come up with a million dollar idea) you need to figure out what you want to do and contribute to ev-ery day.

“Once you devote your life or at least a large part of your life to a cause that your soul be-lieves in “you won’t work a day in your life” but rather build your charac-ter, define your persona, contribute to a cause, teach, educate, help peo-ple and live a life that is full of happiness.”

I think people in general think work is just something you do for money, when it can and should be so much more.


Coming Soon

A place for online specialists to connect with brands.

Advertisement


Rob Ford... yeah, we are going there. We don’t necessarily want to, but hey... you got to do whatcha got to do. Here are 7 of our favourite Rob Ford sayings:

“I made mistakes, I drank too much, I smoked some crack some time. What can I say? I made a mistake, I’m human.”

“I didn’t lie. I don’t smoke crack, I haven’t smoked crack in over a year.”

“This folks, reminds me of when Saddam attacked Kuwait and President Bush said ‘I warn you, I warn you, I warn you, do not.’ Well folks, if you think American-style politics is nasty, you guys have just attacked Kuwait.”

“Mark my words my friends, this is going to be outright war in the next election and I’m go-ing to do everything in my power, everything in my power to beat you guys”

“No, I’m not in any alcohol treatment program, I’m not in any drug treatment program. I have a weight issues. I’ve been training every day.”

“It’s typical media: you guys are the same, you’re all cut from the same cloth, you guys can spin it any way you want.”

And .... drum roll please!

“I don’t appreciate people calling Alana a prostitute, I never had a prostitute here, I’m very happily married

at home. I’m happily married, I have more than enough to eat at home.”

And if this is something that interests you, we

highly suggest giving @shitrobfordsays a glance.

....we’re sorry.

Obligatory Rob Ford PostWritten by Lisa Tyldesley Article


Article

How to Create a Killer Online Resume123 Kickbutt Lane, Toronto ON

(123) 456-7890 | youwill@hire,me

Competition in the job market is fierce. To stand out, you need to know the expectations – and completely shatter them. As a job candidate, you have to position yourself to be the one that the recruiter will remember. Get noticed with these tips for creating an online resume that will help get your application to the top of the pile.

Write Something a Scanner can LoveWith the high volume of recruitment, you’ll find that many companies are using online applicant tracking systems, or scanners. Software, not people, is often reviewing your resume, looking for certain “deal breaker” keywords such as a certain number of years of experience, specific titles or program skills. If you don’t build the right keywords into your resume, you may never get the opportunity to speak to someone about the role. Make sure you name-drop in your resume to ensure the best results.

Pick the Right FontIt sounds silly but font size and type actually do make a difference. Not only can overdo-ing the font, type or colours, be overwhelming to a recruiter, but certain scanners can’t read complicated fonts. They may actually pick up the wrong words, making it look like you’ve made a spelling error when you haven’t. Stick with a simple font, like Helvetica, Courier or the classic Times New Roman, and never use a font size smaller than 10.

Grab their Attention! The first paragraph is your chance to hook them – don’t waste it by telling them your mail-ing address and sharing a generic objective. Jump right into your experience and what makes you the right fit for a new opportunity. Provide an overall summary of your back-ground, highlighting some great things you’ve done, and get them excited to keep reading.

Utilize LinkedInLinkedIn is a prime spot for recruiters to check you out. Keep your profile up to date, and make sure you write a detailed introduction, outlining your passions and interests. Ask others for recommendations but make them mean something – they should come from people you have directly worked with, who can speak to your quality of work and suit-ability for similar roles.

Think Outside the BoxIf it’s relevant to your job or industry, you may want to think outside the box when creating your resume. In social media marketing or web design, this is a must – less so for say, an accountant, but if you’re the accountant with the awesome video resume, you’ll be the one that stands out. Consider making your own website, creating a compelling infographic or using Slide Share to outline your skills. This shows potential employers that you’re an in-novator with an understanding of how to market yourself.

Don’t be intimidated by the sheer number of resume options available – this is your chance to get creative and show your next employer why you should be their clear choice.


Ever wanted to know which were the ‘worlds’ best reci-pes online’? Well we went on a hunger hunt and came up with 3 of the world’s BEST recipes:

According to ABC News, Washinton Post, and hun-dreds of blogs, the Worlds Best Lasagna goes to a man by the name of John Chan-dler.

World’s Best Lasagna

Ingredients (Serves 12): • 1 pound sweet Italian sausage • 3/4 pound lean ground beef• 1/2 cup minced onion• 2 cloves garlic, crushed• 1 (28 ounce) can crushed toma-toes• 2 (6 ounce) cans tomato paste• 2 (6.5 ounce) cans canned toma-to sauce• 1/2 cup water• 2 tablespoons white sugar• 1 1/2 teaspoons dried basil leaves• 1/2 teaspoon fennel seeds• 1 teaspoon Italian seasoning• 1 tablespoon salt• 1/4 teaspoon ground black pep-per• 4 tablespoons chopped fresh parsley• 12 lasagna noodles• 16 ounces ricotta cheese• 1 egg• 1/2 teaspoon salt• 3/4 pound mozzarella cheese, sliced

• 3/4 cup grated Parmesan cheese

Directions: In an oven, cook sausage, ground beef, onion, and gar-lic over medium heat until well browned. Stir in crushed to-matoes, tomato paste, tomato sauce, and water. Season with sugar, basil, fennel seeds, Ital-ian seasoning, 1 tablespoon salt, pepper, and 2 tablespoons parsley. Simmer, covered, for about 1 1/2 hours, stirring occa-sionally. Bring a large pot of lightly salted water to a boil. Cook la-sagna noodles in boiling water for 8 to 10 minutes. Drain noo-dles, and rinse with cold water. In a mixing bowl, combine ricot-ta cheese with egg, remaining parsley, and 1/2 teaspoon salt. Preheat oven to 375 degrees F (190 degrees C). To assemble, spread 1 1/2 cups of meat sauce in the bottom of a 9x13 inch baking dish. Arrange 6 noodles lengthwise over meat sauce. Spread with one half of the ricotta cheese mixture. Top with a third of mozzarella cheese slices. Spoon 1 1/2 cups meat sauce over mozzarella, and sprinkle with 1/4 cup Par-mesan cheese. Repeat layers, and top with remaining moz-zarella and Parmesan cheese. Cover with foil: to prevent stick-ing, either spray foil with cook-ing spray, or make sure the foil does not touch the cheese. Bake in preheated oven for 25 minutes. Remove foil, and bake

an additional 25 minutes. Cool for 15 minutes before serving.

Next up is Joey Campanaro, who is the chef and own-er of the Little Owl in New York City - he’s also the man behind the meaty master-piece that is purportedly the world’s best burger.

World’s Best Burger

Ingredients (Serves 4):• 1 pound ground beef brisket• 1 pound ground short rib• 4 slices American cheese• 8 slices precooked bacon• 4 homemade buns• Lettuce• Tomato, sliced• Purple onion, sliced• Pickles• Ketchup (suggested brand: Sir Kensington’s)• 1 1/2 tablespoons madras curry powder• 1 1/2 tablespoons cayenne pepperSalt

Pepper

Directions:In a small bowl, mix curry powder, cayenne, 1/2 tablespoon cracked black pepper and 1 1/2 tablespoons sea salt until combined; set aside.Preheat a grill or grill pan over me-dium high heat.In a large mixing bowl, mix brisket and short rib until blended; season with salt and pepper. Separate into four balls and flatten into 3/4-inch thick patties. Season both sides of


Article Written By Sonya Gill

The World's Best:Food Edition


each patty with spice mixture.Place patties on hot grill or grill pan, cooking for approximately three minutes per side for medium-rare, four minutes per side for medium; top burgers with 2 slices bacon and cover with cheese during the last minute of cooking. Grill buns, turning over once with tongs, until toasted. Cover the burger with the top bun.Layer bottom bun with lettuce, to-matoes, pickles and red onion be-fore adding the burger and top bun from the grill. Serve immediately.Serve ketchup and extra pickles on the side for those who want it.

And finally to end or list of ‘The World’s Best’ we have what the You-zus team deems as the best damn salad any of us have ever had. So that being said, we thought it was worthy of having a spot of its’ own! Thanks to TheFoodNetwork.com for the recipe!

Ingredients:• 2 boneless skinless chicken breasts • 4 peppers, assorted colors, halved, stemmed and seeded • 4 tablespoons (60 ml) of olive oil • 2 tablespoons (30 ml) of balsam-ic vinegar • A heaping spoonful (1 table-spoon/15 ml) or so of Dijon mustard • 1 teaspoon (5 ml) or so of chili powder • A big bunch of fresh basil • 3 or 4 green onions, chopped • A sprinkle or two of salt and lots of freshly ground pepper

Directions1. Prepare and preheat your grill to its highest setting.2. Halve the peppers and remove the seeds. Toss them in a bowl with a big splash of olive oil and set aside. Whisk together the vin-egar, oil, mustard and chili powder to make your double duty mari-nade/dressing. Reserve a half cup or so of the sauce to act as a sal-ad dressing and put it in a second bowl. Always use separate bowls so as not to contaminate the dressing half with the raw chicken! 3. Toss the chicken breasts in the marinade to coat. Now bring it and the peppers to the grill and cook both sides to perfection. 4. Layer the peppers in a festive salad bowl, thinly slice the chick-en breasts and place on top. Add your fresh basil and green onions and pour on your dressing. Pretty and pretty fantastic! All that grilled

goodness is ready for the plate.Serve and share! :)


All I Want For Christmas

Guess what!? No, we don’t care to tell you anymore about Rob Ford….but what we do care to tell you about are some of the coolest gad-gets you can get your hands on. Because GUESS WHAT – Christmas is around the cor-ner!

Google Chrome

Google has come out with a very cheap solution for you. Chromecast is this thing that looks like a USB stick that plugs into your television’s HDMI port, so you can view YouTube, Netflix and more using compatible phone

apps or the Chrome browser on any device as a remote control.

Smartwatch 2

We all heard about the wear-able-tech revolution that was upon us from earlier this year. Well it seems that Sony updates the Android-based smartwatch from last year to the Smartwatch 2 which pairs via NFC or Bluetooth 3.0 and lets you read mes-sages, control music and an-swer calls.

Bladepad

Bladepad for iPhone 5: Are you a gamer? Well this gad-get is just for you – if you have an iphone of course;) www.bladepad.com

Whistle

Whether it comes to food, fitness or calories we all love tracking our routines. But what if you were able to track your dog’s day-to-day ventures? Would be kinda cool huh? Well now you can with this nifty on collar de-vice which will also allow you to track if your beloved canine is in actuality lazy or fit;) www.whistle.com

Hippih

Ever forget your phone at the bar after drinking a few too many on a Friday night? Don’t fret anymore, cause you can actually attach this intelligent gadget to your set of keys which will alert you if you’ve left your prized pos-session behind! www.hippih.com

Gift Ideas: For Him


Top 5 Fashion Websites For Women

We as women all have our go to spots that we like to shop at on the internet. But among so many sites, who’s got time to search through them all?

So we took the liberty to cut to the chase for you and summed up 5 of our favorite online stores to shop at! Sorry guys, you’ll have to wait until the next issue!

GoJaneGoJane is a dedicated team of fashion fanat-ics, committed to connecting their customers with their own unique fashion style.

ASOSASOS is a global online fashion and

beauty retailer and offers over 60,000 branded and own label product lines across womenswear, menswear, foot-wear, accessories, jewellery and beauty.

TobiTobi is an online boutique serving custom-ers in 100+ countries. Based in California, they focus on in style fashion at amazing prices.

Singer22Launching simultaneously as a retail store and website in 2003. Founder/CEO Jon Singer launched it into the Inter-net’s most popular fashion destinations. Singer22 is used to seek out new and up-and-coming brands.

NastyGalBased in America, NastyGal is a trendy vintage online retailer specializing in shoes, clothing and accessories for young females. They boast an audi-ence of over 550,000 in 60+ countries.

www.gojane.com

www.asos.com

www.tobi.com

www.singer22.com

www.nastygal.com

Gift Ideas: For HerWritten By Sonya Gill


Uncle Ben said it best: “With great power comes great re-sponsibility”, yeah I know it’s the worlds biggest cliché, but no matter how corny and how loud it makes you groan it’s still as true as it is now. With-out social media, we wouldn’t be able to communicate with the world around us and share our thoughts, ideas and latest news. Social media is a good thing. But only in the hands of those who know how to use it.

I grew up in the early ages of the Internet; you know back when Google wasn’t really a thing, when we still had to go to libraries and when there were only 150 Pokemon. With any fancy new piece of technology were always taught to never trust it or risk demonic pos-session or whatever else they said to scare kids. And that’s how I felt, and still feel, about the Internet. I still question everything I read and I try to research as much as I can be-fore I build any sort of opinion. There are a lot of places (that are not called Wikipedia), to get good, reliable information. One of those places is not so-cial media. Yes, I agree that there are some great people to follow who will post impor-tant information, but some of the stuff out there is crap. It’s easy to believe what we read on our social media channels

without thinking twice about it. Sometimes we’ll read a tweet, watch a video or like a status without really knowing or try-ing to find out the full story.

The biggest and most obvi-ous culprit was the Kony 2012 campaign by Invisible Chil-dren. It was a combination of one the best marketing cam-paigns and proof of our gen-erations’ inability to do more research on what we stumble upon online, or a nice a ver-sion of saying that most peo-ple are way to gullible. Kony is a terrible person, there’s no doubt about it. But the Kony film fails to inform its audience of important information. For instance, the video does not clearly inform viewers that Kony has not been in Uganda since 2006. It misled audienc-es into believing that the situa-tion was worse than it actually was. It portrayed the country as one that was worn torn. All this information was a Google search away, but it didn’t stop the ‘slacktivists’ from coming out in full force. People sold bracelets, plastered posters on light poles and even tried to organize protests to catch a man who hasn’t been active in six whole years.

I’m not saying what Invisible Children was doing was bad. They had good intentions but they withheld several impor-tant facts about the whole situation in Uganda, thus mak-ing it seem a lot worse than it actually was. In fact, Ugan-dans that saw the film were outraged. In one particular screening, the audience even began to throw objects at the projector. As more and more

accurate information began to trickle out, the ‘hype’ sur-rounding the Kony campaign began to slow down. Former supporters quickly started to forget about something that they had so passionately ad-vocated for a few weeks ago. I can assume all the shirts and posters went to same place that the Spurs 2013 NBA Championship hats went.

Just imagine how different the whole Kony 2012 situa-tion would have played out if someone just searched the story before hand. The whole situation is our modern soci-ety proving that we don’t think anymore. That the idea of not trusting everything you read is dead.

We live in an age where we are lucky to have a wealth of information at our fingertips. We don’t need to go to make the trek to libraries and dig through a sea of information like we did in the past. Yes, we may have the Internet any-where and everywhere we go, but we still believe everything that shows up on any of our social media networks. Social media prevents us from think-ing. We have stopped ques-tioning things. We accept ev-erything as the absolute truth. That’s not the attitude that has gotten human kind to the point it is at now. Our entire society is built on the fact that we needed to know more, that we question everything, that we learn everything we can about the world we live in. So why stop now?

Social Media and the Sea of Brain-less Zombies

*This article is property of

See more at TAMILculture.ca

Written By Allan Rajadurai

Creative DirectorLisa Tyldesley

PublishersSonya GillHolly RodeSen VettiKristen RubischLeah Bae

Special thanks to Angela Aiello for being our cover story.

Presented by Youzus Inc.

Thank you for reading. See you next month!


Technology

Youzus episode 5