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[email protected] www.rezdy.com 10 ONLINE REVIEW STATISTICS TOUR OPERATORS CAN’T IGNORE

10 Online Review Statistics Tour Operators Can't Ignore

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10 important statistics that prove online reviews are necessary for niche tour operators to succeed in this day and age.

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Page 2: 10 Online Review Statistics Tour Operators Can't Ignore

If you’re not already convinced, these online review statistics will convince you that travelers

rely on online research to make their travel decisions.

It’s time for tour operators to start using review sites to cultivate positive word of mouth.

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1. There are currently 200+ million reviews written across the internet

Source: TrustYou

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2. On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets

Source: Trip Barometer

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3. The most important sources that influenced the decisions of global travelers were

● travel review websites (69%)● online travel agencies (57%)● and tour operator sites (56%)

Source: Tourism Research Australia

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4. 70% of global consumers say online consumer reviews are the second most trusted form of advertising

Source: Edelman

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5. 93% of global travelers say their booking decisions are impacted by online reviews

Source: Trip Barometer

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6. 81% of all reviews are positive

Source: Trip Barometer

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7. 79% of consumers trust online reviews as much as personal recommendations… this is an increase of 10% compared to 2012

Source: Bright Local Study 2013

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8. TripAdvisor has 150 million reviews

Source: TripAdvisor

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9. TripAdvisor has 26 million unique monthly visitors from travellers around the world

Source: TripAdvisor

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10. TripAdvisor has 90 reviews submitted every minute

Source: TripAdvisor

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Follow @rezdy_com for more!

Page 14: 10 Online Review Statistics Tour Operators Can't Ignore

ABOUTREZDY

Page 15: 10 Online Review Statistics Tour Operators Can't Ignore

We provide powerful online booking software for niche tour operators

Walking toursSurf schools

CruisesSkydiving

Bike toursScenic flights

...just to name a few

ATV toursHelicopter flights

Kayaking toursSailing trips

ShuttlesFishing charters