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2011 National Life Jacket 2011 National Life Jacket
(Wear Rate) Tiger Team (Wear Rate) Tiger Team WorkshopWorkshop
August 22, 2011 – August 23, 2011Crystal City Marriott at Reagan National Airport
Arlington, VA
Why Are We Here?Why Are We Here?
Strategic Plan of the National Recreational Boating Safety Program 2012 – 2016 Strategy 4.2 – Continue the Life Jacket Wear Rate
Tiger Team
Why are we really here?
Life Jackets – the Tipping PointLife Jackets – the Tipping Point
NBSAC Resolution – Mandatory Life Jacket Wear
Strategic Plan of the RBS Program 2012 – 2016
Creating Lasting Partnerships Thinking Outside of the Box
Outreach & Manufacturer Outreach & Manufacturer PartnershipPartnership
“Wear It and You’ll Get Caught!” Contest Idea?
Input from Consumers Campaign Messaging Life Jacket Designs and Features
NSBC Point of Sale Grant
“Ready, Set, Inflate!”
““Ready, Set, Inflate!” 2011Ready, Set, Inflate!” 2011
1,685 Participants (531 more than 2010)
1,191 Inflatable Life Jackets (31 more than 2010)
494 Inherently Buoyant Life Jackets
99 Events- 87 Events in the US - 1 Event in Brazil- 8 Events in Canada - 1 Event in Japan- 1 Event in Australia - 1 Event in the UK
““Ready, Set, Inflate!”Ready, Set, Inflate!”
““Ready, Set, Inflate!”Ready, Set, Inflate!”
Utilizing New TechnologyUtilizing New Technology
Social Marketing Facebook Twitter YouTube
Grassroots Campaign Effort
Review of 2011 “Wear It!” Review of 2011 “Wear It!” Campaign Campaign
National Campaign
The Future of Life Jackets and the “Wear It!” Campaign Focus
Targeted State Campaigns
Changing Boater BehaviorChanging Boater Behavior
“Identity and Promote Specific Efforts” Result in Successful Education of At-Risk
Population(s)
“Identify and Promote Influencers” Identify Spheres of Influence
2012 Campaign and 2012 Campaign and Increasing Life Jacket Increasing Life Jacket
Wear Wear
Expand active partner involvement in the national “Wear It!” campaign
What’s working
What isn’t working
What needs to be added/changed
Recommendations to USCGRecommendations to USCG
How to best initiate programs/strategies (to increase life jacket wear rates)
