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A Ride You Don't Want To Miss-CATA's Online Strategy

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Page 1: A Ride You Don't Want To Miss-CATA's Online Strategy

A Ride You Don’t Want To Miss

Mapping CATA’s Route To

Online Marketing

Page 2: A Ride You Don't Want To Miss-CATA's Online Strategy

Lansing’s Major Travel Hub

Photo: from CCO Video

Page 3: A Ride You Don't Want To Miss-CATA's Online Strategy

Web Content

Keywords

SEO

Keep it Simple

Page 4: A Ride You Don't Want To Miss-CATA's Online Strategy

Make the Right Connections

Page 5: A Ride You Don't Want To Miss-CATA's Online Strategy

Lansing’s $140,000 Bus Driver

Tools to Stay Engaged

Page 6: A Ride You Don't Want To Miss-CATA's Online Strategy

Linked Routes That Provide ValueLinked Routes that

Provide Value

Page 7: A Ride You Don't Want To Miss-CATA's Online Strategy

Location & Real Time Data

Helps You & Your Customers

Page 8: A Ride You Don't Want To Miss-CATA's Online Strategy

Listen to What People Are Saying

Hootsuite

Google Analytics

Google Blogs

Page 9: A Ride You Don't Want To Miss-CATA's Online Strategy

CPI vs CPC

Personnel Timing

Page 10: A Ride You Don't Want To Miss-CATA's Online Strategy

Feed Your Networks& Watch Them Thrive