Amazing Ethiopia

Yigzaw TamiratAndrews Djangmah

Map & Flag

• It is located in the Horn of Africa

• It is bordered by Eritrea to the North, Djibouti and Somalia to East, Sudan and South Sudan to the West and Kenya to the South

• Has a population of 86,000,000

History

• The capital city Addis Ababa. (Means new Flower)

• The capital city was founded in 1887 by Emperor Menelik

• Addis Ababa is the capital of Africa

• African Union and ECA have their headquarters there.

Land of Culture

• Ethiopia, oldest country beyound all imagination

• It’s culture and Traditions dating back 3000 years ago

• Has 80 different ethnic groups with their own languages

• The people are very religious

• Harar a city is considered by Muslim as the 4th Holy city

Natural Attractions

Ancient Civilization

Wildlife & Archaeology

SWOT ANALYSIS

Competitors Analysis

Competitors

Our Competitors

Kenya

Tanzania

Africa

Perpetual Map

High Price

High Quality

Low Quality

Low Price

Ethiopia

Objectives

• To generate income for the country through tourism and promote the good image of Ethiopia worldwide.

• To create sustainable employment for the locals and the whole community as well as making the environment a better place for everyone.

Strategy

• Creation of webpage

Segmentation

• Geographic Variables– Region

• Demographic Variables– Age– Gender

• Psychographic Variables– Social Class – Personality

• Behavioral Variables– Ex User– First Time Users– Regular users

Tactics

• SOCIAL MEDIA/WEBSITE– Creating awareness through

social media and the tourism website.

• SPONSORSHIP(GOVERNMENT)– Scholarships to brilliant student – Support from Government– Sponsor Ethiopia Airline

• ADVERTISING– Marketed to the consumers

through Print media.

References

• Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)

• http://www.tourismethiopia.org/pages/naturalintro.asp• http://www.tourismethiopia.org/pages/ethiopia.asp• http://www.tourismethiopia.org/pages/addis.asp• http://www.ktdc.co.ke/tourism• http://www.tanzaniainvest.com/tanzania-tourism-sector• http://www.ethiopianairlines.com/en/default.aspx• http://www.tourismethiopia.org/pages/culturalintro.asp• http://en.wikipedia.org/wiki/Ethiopia• http://en.wikipedia.org/wiki/List_of_National_Parks_of_Ethiopia• http://www.tourismethiopia.org/pages/detail/detailarch.asp