Amsterdam Living Lab

Daan Velthausz Capetown

2nd March 2011

FD

Implementation of open innovation environment

— Share knowledge —  between science and business

— Open testbed —  for new applications and media

—  Professionalising approach — Based on living labs

— Market focus — With commercial parties

— Together — With the European network

Goal To create a large scale testbed environment in the Amsterdam area

focused on the use of ICT and new media

— Measurement of use and experience — Assets: Toolkit, Substantial user base

— Internationally known and used — Feedback for Science and Companies — Open Innovation Ecosystem — Attracting companies — Boosting social science

— user centred design, user behavior, — new service development, …

Principles ALL

— Driven by companies — Push and Pull — Consumers and Business — Industry and Science — Quantitative data derived

— Unobtrusively & Objective and eXperience — Different types of experiments (cyclic, rapid, longitudinal) — Support for (scientific) analyses

Facts

Partners — Amsterdamse Innovatie Motor — Centre for Content Culture and Technology (UvA & HvA) — Waag Society — Telematica Instituut/Novay — IIP Create

Budget 2 Mln Euro, subsidy of — EZ (Pid 2007) — Amsterdam Topstad

Started January 2008

Focus & Current Activities

— Methodologies & Tools : Telematica Instituut / Novay — Design process: FABLAB — Tourism Pilots: UVA

— New Media & ICT IIP Create, Cinegrid — Tourism Pilot with tourists — Energy & Environment Smart City (Liander, Accenture) — Mobility & work Smart working centre (Cisco) — Health & Wellbeing Health Lab — Collaboration

— International Helsinki, Manchester, Barcelona, …

Amsterdam Living Lab Phases

— Creation and setup — Community and project development — Exploratory projects — Validation projects — Evaluation — Institutional phase

Funding Amsterdam Living Lab

— Initial funds to set up Amsterdam Living Lab (50% Regional + 50% National)

— Amsterdam Smart City (50% Regional, 50% private: Industry / SME) — In 2009 started, now 16 projects, 25 SME’s involved

— Amsterdam Health Lab (75% Regional, 25 private) — In 2010 started Healthlab initiative and via the participation of

“SIGRA” with its 140 members of healthcare institutions (big and small) in the Amsterdam area, are connected to the Amsterdam Living Lab.

— Via the Amsterdam Municipality (“service wonen, zorg en samenleven”) small scall initiatives have been started where SMEs can participate to support people locally when providing services to each other.

Funding Sources

— International (UN, EU, …) — National — Regional / Local

— SME’s — Industry partners — Academic Partners

— Research project — Stimmulating Regional Innovation

— Dedicated services — Co-creation — Corporate Social responsibility programs — Studentships

Concrete opportunities

— Collaboration, joint proposals — PPPP — Smart Cities — ….

— Staff Exchange — students