Can Chinese millennials become your hotel's best customers?

Can Chinese millennials become your hotel’s best customers?

Chinese millennials are travelling the world in greater numbers than ever; here are the key stats that every hotelier should know

in order to attract, reach and convert Chinese travellers…

Source: Chinese International Travel Monitor 2015 – Hotels.com


Largesteconomy

The Chinese economy is now the largest in the world, having eclipsed the United

States in 2014.

It means more Chinese citizens have an income that is high enough that they can travel abroad,

and they’re doing so in rapidly increasing numbers.

Chinese outbound traveller numbers

increased by 20% over the past 12 months.

20%



78%

59% of hoteliers surveyed claimed an increase in Chinese millennials – aged 35 or under

In Asia Pacific, 78% of hoteliers welcomed more young Chinese guests over

the past 12 months - compared with the year before

59%hotels hotels

35or under

Aged

increase in

increase in



go on a cruise

15%

seek overseas education

7%

want beauty treatments

6%

for leisure

91%

43%for business

visit friends and relatives

17%

Why do they travel?

travel for medicine

5%



30% of millennials use social media in

making travel decision.

44% use word of mouth and review sites.

80% of Chinese travellers overall used a mobile,

desktop, or laptop computer to plan and book their travel – a big jump from 53% in the

previous year.

80%

44%

30%

Review



Chinese millennials are also happy to travel cheaply.

15% of travellers between the ages of 18 and 25 booked into hostels and

backpacker venues.On average Chinese millennials spend:

$503(USD) per day on accommodation, food, entertainment

– only $33(USD) less than the overall average Chinese expenditure.

15%of travellers

$503(USD)per day

Spend

H�telBackpacker

Cheap $



Chinese language booking websites.

Chinese language information + signage within the hotel.

But only 20% said it was

mandatory before they would book

with the hotel.

66% said they appreciate hotels

that offer a tailored �perience

including:

For more hotel and travel industry insights just like these, you should visit our super-cool blog:

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