Mike SharplesDirector, Learning Sciences Research Institute

Creative visiting Re-inventing tourism with pervasive

and mobile technology

Public

Evolution of Entertainment

Family

Personal

Social & virtual

Public

Family

PersonalSocial & virtual(Dublin bar in Second Life)

Evolution of Tourism

How can we design new forms of tourism that combine public, family, personal, social and virtual visiting?

Explore and plan

Experience

Share

Personalise and recall

Explore a tourist site before visiting itExplore and

plan

HD 3D simulator of the UK Lake District,Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence

Immersive experience

Leave notes and messages in locations

Play location based games

See location-based adverts and recommendations

On your home HD TV

Explore and plan

Centre for Educational Technology and Distance Learning, University of Birmingham

Join a live guided tour from home

Interactive map360 degree panorama

See and hear the live streamed human Guide Send text questions

during the tour for the Guide to answer

Experience

Location guide with personal

annotations

Location-based guide,Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence

Prototype high resolution augmented

reality guide

Experience

Accrossair UK – iPhone application

Augmented reality tours

Experience

Can You See Me NowLocation-based chase gameBlast TheoryMixed Reality Lab, University of Nottingham

PaSATLocation-based learningEnvironmental planning gamePeter Lonsdale, PhD, University of Nottingham

OOKLPersonalised visitingView location-based mediaTake photos, record soundSent automatically to a personal website

New ways of engaging with

locations

Share

Audio ofWainwright

VIDEO fromDerwent Water

VIDEO ofIan Tyler

Wainwright OS Photo

Switchable map layers

Personalise and recall

Explore and plan

Experience

Share

Personalise and recall Adapt

Data automatically collected from visits

Can make the next visit more personal and engaging

Deep issues of privacy and ethics

• National Research Hub• University of Nottingham and partners• £13 million funding from UK Research

Councils• Additional funding for Doctoral Training

Centre, university and industry: £40 million total

• 20 staff, 100 PhD students over 5 years• “Harnessing the power of ubiquitous

computing to the digital economy”• www.horizon.ac.uk

Horizon Digital Economy Hub

“We shall explore the creative integration of digitally-augmented locations, recommender systems, and location-based mobile experiences to develop Nottingham as a ‘welcoming city’. Our emphasis will be on how we might support residents to engage with visitors to offer new insights into their environment and help present new views of the city. Local people and businesses might augment key locations with reminiscences and media, creating personalised trails of local history and culture. Contextual prompts and social software would allow them to act as guides and provide advice to visitors with location based endeavours and allow them to attract people to less-visited locations in the city. The challenge is to fully understand how to design an entire city for digitally-enhanced visiting, such that events are coordinated, businesses enhanced and visitors engaged raising challenges of safety, privacy and digital rights.”

Horizon Creative Visiting Theme

• What is a tourism for the 21st century? – How can we re-invent culture, tourism and guiding, for visitors and residents?– How can we connect real and virtual visitors?

• How can a tourist location engage with young people, and the less enfranchised? – How can a tourist location engage with those not traditionally considered ‘visitors’

or ‘tourists’, e.g. residents exploring their own city, gamers, urban sports people, hobbyists, festival goers?

– How can it promote and support youth creativity?

• How can a tourist location be re-designed to support new forms of visiting? – What technology and infrastructure is needed?– What are the new business models and opportunities?– What are the practicalities, ethics, and constraints on continual monitoring of

visitor activity, and providing personal and contextual services.

21st century tourism