Into the 4th Dimension: Using Virtual Reality to Make Dreams Come True (Travel & Tourism Industry)

June 2017 Rori DuBoff @roriduboff

Into the 4th

Dimension

Using Virtual Reality to Make Dreams Come True

Rori DuBoff | June 2017 | @roriduboff

“Any sufficiently

advanced technology

is indistinguishable

from magic”

Arthur C. Clarke

Into the 4th Dimension of Media

REAL & PHYSICAL WORLD DIGITAL & VIRTUAL WORLD

MOTION + SOUND

VIEW & LISTEN

VIRTUAL &

AUGMENTED

IMMERSE, EMBODY & ENHANCE

INTERACTIVE

CONNECT & COLLABORATE

PRINT

READ & TOUCH


A New World of Experiences

VIEWING SCREENS VANISHING SCREENS

PHYSICAL ASSETS VIRTUAL SIMULATIONS

2D INTERACTION 3D IMMERSION

STORY TELLING STORY LIVING


The power of this sensation is people feel they are physically present within a visceral experience, living it first-hand

rather than simply viewing it on a screen.

Virtual Reality transports people into

an immersive 360º world that saturates the

mind and senses.

The Power of Virtual Reality


“VR eliminates the need for external frames.

For the first time, the medium is no longer outside us,

but within us. The paint is human experience and the

canvas is our consciousness. The idea of an externalized

medium ceases to exist” — Chris Milk, co-founder, Within / Here Be Dragons


zz

The Extended Reality (XR) Spectrum


There is a wide spectrum of experiences referred to as Virtual Reality

360 video Mobile VR Fully Immersive VR Augmented Reality

Augmented Reality & Virtual Reality

REAL & PHYSICAL WORLD VIRTUAL WORLD

Devices Across the XR Spectrum

REAL & PHYSICAL WORLD VIRTUAL WORLD


Augmented Reality & Virtual Reality

GOOGLE DAYDREAM

SAMSUNG GEAR

GOOGLE CARDBOARD

OCULUS RIFT

HTCVIVE

SMARTPHONEPC SONY PSVR

MICROSOFT HOLOLENS

GOOGLETANGO

APPLE ARKit

META

360 video + smartphone-based VR (Mobile VR) are driving most user growth –

due to lower cost and greater accessibility

360 video Mobile VR Fully Immersive VR Augmented Reality

TURNING

DREAMS

INTO REALITY

Reimagining the

World Around YouRori DuBoff | June 2017 | @roriduboff

Design Without Limitations



Embody Another Being


Embody Knowledge

Be Fearless


Achieve the Impossible


Put the World in Your Hands



Time Travel

Share Experiences


Tourism: Rapid Projected VR Growth

Consumer Interest

in VR Use Cases

• Travel &

Adventure is the

highest ranking

consumer category

of interest at 73%

• Entertainment &

Live events is 67%

• Gaming is 61%

Source: Greenlight Insights 2016


XR Opportunities for Travel & Leisure


TRIP

PLANNING

Enable virtual previews of places & spaces for meetings events & other travel needs

*AR opportunity

2

DREAM

DESTINATIONS

Invite exploration of new and far away locations for

future travel

1

VIRTUAL

CONCIERGE

Offer personalized customer service and tips, plus guided

support for bookings

*AR opportunity

4

VIRTUAL

TOURS

Provide guided travel tours for friends and family to join

in together remotely

*AR opportunity

3

BUCKET

LIST

Create opportunities for people to pursue

and achieve once-in a life time adventures

7

OPEN

ACCESS

Empower people to experience what they typically

cannot (due to physical, economic or other barriers)

6

VIP

REWARDS

Reward guests with limited experiences, intimate

gatherings & exclusive perks

*AR opportunity

5

VR ACTIVITY

CENTERS

Location-based VR content for guest entertainment. Gaming, sports, arts and

crafts, plus more

8


Reality Check

Rori DuBoffManaging Director,

Head of Content Innovation (VR/AR)

Accenture Interactive

[email protected]

@roriduboff

Thank you!