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Leading Edge Practices For Edward Wykes Prepared by Evan Gibson CONV 1011

Leading Edge Practices- ICEHOTEL

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A powerpoint presentation on the ICEHOTEL that is located in Sweeden just 200km North of the Arctic circle.

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Page 1: Leading Edge Practices- ICEHOTEL

Leading Edge PracticesFor Edward Wykes Prepared by Evan GibsonCONV 1011

Page 2: Leading Edge Practices- ICEHOTEL

What is a leading edge destination? Leading edge tourism destinations or

services do their best at taking their current assets(resources) and making them more efficient to create a profit according to the Canadian Tourism Commission

In practice leading edge destinations do their best to keep ahead of the competition by offering a complete package for their guests that is unrivaled

Page 3: Leading Edge Practices- ICEHOTEL

Welcome to the ICEHOTEL Located in Jukkasjärvi, Sweden 200km North of the Arctic

circle ICEHOTEL is the world’s first hotel built entirely of ice and

snow. It is also the world’s largest: 5500 square meter slarge and built of 21500 tonnes of “snice” (a mixture of snow and Torne River ice) and 900 tonnes of ice

ICEHOTEL being designed by artists means that the creations are protected by the Swedish copywrite law, this also differentiates ICEHOTEL in Jukkasjärvi from copycats around the world

Check out the hotel here Check out the live webcam here

Page 4: Leading Edge Practices- ICEHOTEL

Some Leading Edge Practices

Incorporating the entire landscape in a way that’s different

1 of Virgin’s space travel locations Ensuring easy access from anywhere Offers a zero-offset carbon environment Offering an experience of a lifetime Expanded their ICEBAR into 4 major hubs

enticing tourists to travel to Sweden to see the whole resort

Page 5: Leading Edge Practices- ICEHOTEL

Some leading edge features You visit depends entirely on what you want

to experience. ICEHOTEL shifts from frozen solid to a free

flowing river - and back - during a year, still promoting the best each season has to offer.

While it appears simple their are Technical Visits that are an in-depth informational tour behind the scenes of operations dealing with high technology, space engineering and entrepreneurship 

Page 6: Leading Edge Practices- ICEHOTEL

IceHOTEL’S leading edge because of it’s several purposes The dropping of the temperature to several degrees below

zero in Jukkasjärvi marks the start of an ephemeral art endeavor until spring

ICEHOTEL offers modern conferences and exciting adventures year around. They have a lineup of conferences year round in both the summer, and winter months

They have an ICEBAR on site and have managed to expand by having year-round bars in Stockholm, London, Copenhagen, and Oslo that utilize modern refrigeration to harvest, store and transport the Torne River ice around the globe. The Art & Design group, with Artistic Director, Arne Bergh, is involved in designing every bar. A team sketches and plans at home, and then constructs and designs the bar on location

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How is ICEHOTEL linked to the trends of futurists One prediction was that climates could be

controlled. Although they are not controlling their

climate, they are using the climate to control the resort. A large majority of the hotel throughout the winter is made from natural resources

The 4 Icebars have a year round climate control of -5°C that is sold to the customer as an "exhilarating experience"

Page 8: Leading Edge Practices- ICEHOTEL

How this Service could impact your career Although this is the 23rd year of the hotel, every year

it brings on new innovation that wasn’t there the year before keeping it interesting and a leading edge service

Showing that this is continuous I think this could lead to the construction of more eco-friendly resorts that actually represent the environment one is in

Utilizing the surrounding environment is how many resorts sell their services (beaches/mountains), but using the environment in a way that no one else has is what will keep the tourism industry under constant change to have repeat customers

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The Applications for the events sector This would be an excellent site for Red-

Bulls Crashed Ice event where individuals in hockey gear race down an icy slope

It has tapped into the convention sector, but I think this is a prime example of how organizations can hold events to see what individuals can create with natural resources results an environment that is conductive to new ideas for any group

Page 10: Leading Edge Practices- ICEHOTEL

In Conclusion The ICEHOTEL is a leading edge organization

because there are several aspects of their product and service offering that differentiates it from everyone else

Although this is a rare hotel, leading edge practices should be implemented in every aspect of the tourism industry. It may be more work to maintain an effective product however in the long-run this is the only way to really to maintain continuous positive experiences for guests