Magnus kuschel, project manager Go:smart Göteborg

[email protected]

Dr. Magnus Kuschel

Project Manager, The Rewarded Traveller

Go:Smart, Göteborg

Innovative travel services for

sustainable travelling in urban areas

[email protected]

Fra idé til handling – foregangsprosjekter og egne mulighet

Go:Smart, Gøteborg

Prosjektet

Belønnet reisende

Smart, grønn og integrert transport

Ekstra bonus: Commute Greener!

Ekstra belønning: EU Horisont 2020 EMPOWER!

[email protected]

The Go:Smart project, Gothenburg

The Seamless traveller

The Rewarded traveller

The Electrified Traveller

http://closer.lindholmen.se/en/about-closer/gosmart

Real people & real travel

2012-2014

20 million SEK

50% Vinnova

Everyday travel, made easier!





[email protected] 4

http://vimeo.com/96486671

Högskolan i Väst, Design students

Showtime Go:Smart

http://youtu.be/ylQzi0P39D4





[email protected]

The Go:Smart project, Gothenburg

Safe Quite Clean

The Seamless traveller

The Rewarded traveller

The Electrified Traveller

[email protected] 6 All rights reserved 2010 [email protected]

Everyday travel, made easier!

Mobility as a service

Subscribe to everyday travels

[email protected] 7 All rights reserved 2010

UbiGo, what is it…

1. Subscribtion based

on customer needs

2. Get going!

UBIGO app (platform)

3. Connectivity, control

and convenience

Everyday travels

made easier!

Functionality

Agreements

Convenience

Simple, flexible, priceworthy everyday travel – with a bonus!

Public

transport

Poolcar

Bike access

Rental car

Taxi

Services

(eg food)


From 150€/m

One interaction (‘app’, one invoice, E2E, one ‘support’)

One solution to solve all everyday transport

(Morning to evening, Monday to Sunday, January to December)

Bicycle pool (All inclusive)

Public transport (bus, tram, train, ferry…)

Rental car (days, weekend, week/s)

Carpool (hours)

Taxi (last mile and discount)

Versatility services (grocery shopping delivery, ebike, festival…)

Bonus points and offers promote sustainable development

Persons in the household can share the subscribed services*

UbiGo give households a monthly flexible subscription


All your everyday travels in a flexible subscribtion


UbiGo



UbiGo concept comparisons

Also compare with:

- Frequent Flyer Miles

- Prepaid Punch cards Freedom, control

and convenience

The charter for

everyday travels

Spotify, portfolio of songs

Music-as-a-Service

Henry Ford: If I had asked people

what they wanted, they

would have said faster

horses.

Astrid Lindgren: All grand things starts

with the ability to

imagine...

Steve Jobs: People don’t know what

they want until you show

it to them.


UbiGo buy, bundle and deliver attractive everyday travel to urban households and

organisations in a complete, simple and flexible subscribtion with all available modes of

transportation.

Reliable – Sustainable – Simplier!

UbiGo deliver

attractive everyday

travels

Customers buy

subscribtions

• Prepaid subscribtions • Piece of the cash pool • Knowledge of the whole journey

Bonus

UbiGo has a business model for sustainable development


The 10.000 rule?

Still, since UbiGo is data driven with analytics...

...just starting towards sustainable development! http://analysis.telematicsupdate.com/v2x-safety/future-mobility-

solutions-what-role-carmaker-part-i

www.facebook.com/photo.php?v=491078391012541

Article examples

Customer reference

Video clip http://vimeo.com/96486671

www.UbiGo.me /about-eng

’beta’ customers already made and paid for more than 10.000 journeys = proven in action!

http://itsworldcongress.org/wp-

content/uploads/2014/08/ITSWC_2014_Final-Program.pdf

http://analysis.telematicsupdate.com/v2x-safety/future-mobility-solutions-what-role-carmaker-part-i



















http://www.facebook.com/photo.php?v=491078391012541


http://www.ubigo.me/

http://itsworldcongress.org/wp-content/uploads/2014/08/ITSWC_2014_Final-Program.pdf






Real Households

Real Money

Real Services

Real Integration Real everyday travels, issues, problems, opportunities, data and lots of real-time transactions

Faktura

Er ref:

Vår ref:

Hans Arby

Maria Hellberg

Prebendegatan 2641877 GöteborgSweden

Hans Arby

Fakturadatum: 2013-12-20Fakturanr: 10444Förfallodag: 2014-01-1504440

OCR nr:

Kundnr: 2360

15 dagar netto

Bet.villkor:

Netto

Enhetspris

Ant

Enhet

Beskrivning

Artikel

5011Kollektivtrafik Januari: 30 dagar, zon 1

(L)

1,00600,00

566,04

5012Bil Januari: 12 Timmar

(H)

1,00825,00

660,00

5012Bil November: tillköp biltimmar

(H)

1,00206,00

164,80

5011Kollektivtrafik November: tillköp

(L)

1,0020,00

18,871 409,71

Netto:Att betala:

1 651,00

SEK

Moms 25% (H): SEK 206,20 Underlag SEK 824,80 - Moms 6% (L): SEK 35,09

Underlag SEK 584,91Obs: Betalningen måste markeras med OCR-nr

Godkänd för F-skatt

Lindholmen Science Park AktiebolagBOX 8077402 78 GöteborgSweden

www.lindholmen.se

Telefon: 031-7647000

Bankkonto: 6241361009798SWIFT: HANDSESSXXX

IBAN-NR: SE2260000000000361009798Org.nr: 556568-6366

Svenska HandelsbankenGodkänd för F-skatt

Bankgiro 5266-8928

Real customer testamonial: www.facebook.com/photo.php?v=491078391012541

http://www.facebook.com/photo.php?v=491078391012541

[email protected]

A mobility service

integrator may

enable new and

convenient

services

Transport

Operators

Rail Bus

Carsharing

Bikes

Technology

Solutions

WEB 2.0

MOBILE 2.0

GIS

Telecom

Operators

Travel

planners

Long Distance Mobility

Short Distance Urban Mobility

Payment

Engine

Mobility service integrators bridge stakeholder needs

There are needs for an

innovative concept of a

dynamic transport solution

that seamlessly integrate and

reward different modes into a

way that makes Personal

Travel choices easier and

Simple, Secure, Convenient

and promote Sustainable

Development

Mobility service integrators

are exploring and exploiting

the possibilities that Web and

Mobile tech have enabled as

well as leverage collaboration

*The company logos mentioned are only for descriptive purpose

Adapted from: Frost & Sullivan / Tekes

OEM

Taxi

OEM


Traffic

System

Management

Mobility

Management

Where is your position?

telematics

Source:

European Platform on Mobility Management

http://mobilitymanagement.org/



[email protected] 16 All rights reserved 2010 [email protected]

Build your results on a proven open innovation platform

A smarter way to measure change

Make improvements on the go!

Mobility as a service

Subscribe to everyday travels


http://youtu.be/WUIpvwhI5N0

www.youtube.com/CommuteGreener

Commute Greener!

Everybody wants quality of life

Nobody likes waste

Get the free app:

www.CommuteGreener.com

+request a dedicated version

to get on the way to real

sustainable development


http://www.youtube.com/CommuteGreener

http://www.commutegreener.com/


Campaigns with

universities, R&D

institutes, comp-

anies etc. Positive

results and targets

>500 t CO2 offset

Emerging as an open

innovation platform,

welcoming more to

join the journey

towards sustainable

development

Received the Indian

Parivartan award for

innovation and

sustainability

>50.000 engaged via

Facebook

>100.000 greener trips

/ month

Heritiage of

innovations

and environ-

mental care

The first campaign

with the City of

Gothenburg, then

with Mexico City

>2000 connected

commuters

Commute Greener

prototype work for

Volvo employees

to measure time,

CO2 and $

2009 2010 - 2015 2015-

Smarter ways have grown Commute Greener!


Commute Greener stakeholders, WIIFM?

Corporate

CSR

Manager PTA

Traffic

Planner

City

Mobility

Manager

City

Commuter

PTO

Transport

Planner

Fleet

Owner





So, we help

you to track,

visualise &

incentivise

Everyday

travelpatterns

Modes of

transport

Customer

satisfaction

Supply is

affacted by + +

=

’Whats in it for me’ Available Options

Demand is

affected by + +

Acknowledgement

& Rewards

The rationale to Commute Greener!


Key achievements equals on

three month basis

3.000

participants

50.000

participants

Saved CO2 (kg) 43.200 720.000

Saved travel expenses ($) 100.000 2.000.000

Reduced cases heart disease ~1 >20

Zero Emission Miles (km) 800.000 14.000.000

Valuable results with Commute Greener!

Inflow/outflow patterns

Socio-demographic data


Easy to implement strategy

- Execute Online Campaign

Follow-up and report- 1st analyses of result

Commute greener Certification award

Collaboration Session 1 - Target group- Verify contact information- Send out invitations

Activity

- Monitor progress

1 2 3 4 5 6 7 8 9 10 11 12

Collaboration Session 2- Current Co2 Footprint statement

Campaign

Week

Launch and setup

- Collaboration session about the result

- User feedback (samples)

- 2nd analyses and final reporting

1. Well

proven

2. Attractive and

measurable

results

3. Experience to provide

flexibility, quality and

security


Gothenburg Mexico City

Vattenfall Keolis

Apps available >30 countries

Easy-to-implement efforts with measurable results


• A solution for mobility management to get smarter ways in urban cities. Proven versions for dedicated set-up as well as open for public.

• Enables mobility management set-up, campaigns and outreach activities with measurable effects.

• Enables positive behavioural changes and improved travel decision support for city commuters.

• Enables better policy making and efficiency in public transportation route and schedule planning.

• Utilizing GPS, map routing, social network, gamification, BIGdata analytics and cloud hosting technology.

• Information at reach for stakeholders, customers and users from any computer, tablet and phone with an internet connection.

Commute Greener at a glance

Incentives, acknowledgement & rewards

- Promoting modal shift

- Mobility incentive and loyalty schemes

- Challenges, badges, leaderboards

- Social network features

Cost benefit analysis

- CO2 and cost reductions, health gains

- Graphs & reports

Available options

- Personalized ride share suggestions

- Ride share match making – multi modal

- Ride share chat & messaging

- Personalized traffic alerts

Analysis & Planning

- Travel pattern analysis

- Modal split analysis

- Driver/passenger/rider

satisfaction analysis

Features - Mobility Management

- Engage, Measure, Check, Act

- Public transportation authorities (PTA)

- Traffic planner

- Customer service manager

- Public transport operators (PTO)

- Transport planner

- Customer service manager

- City authorities

- Mobility manager

- Environmental manager

- Mobility Management Agencies

- Agencies

- Mobility management consultant

- Private companies

- Fleet manager

- CSR Environmental manager

Segment & Target group Commute decision engagement

- Personalized ride share suggestions

- Incentives and rewards function

- Impact simulation and visualization to support

everyday travel decisions.

Urban mobility campaign tool

- Customized challenges and leaderboards

- Customized badges with rewards to unlock

- Extensive social network viral effect support

Route and schedule planning tool

- Peak hour forecasting

- Multimodal route demand forecasting

- API, ITS and ICT support

Examples

In short:

CommuteGreener is a solution that

empower a smart choice in everyday travel

[email protected]

Dr. Magnus Kuschel

[email protected]

Thank you!

Are you ready to take the next step & empower - together?

mailto:[email protected]