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Comparative study of Malaysia & India Tourism
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About India Tourism
• GDP 6.23% • 5 million foreign tourist arrivals and 562
million domestic tourism visits • Generated about US$100 billion in 2008 • India 6th in terms of price competitiveness • 39th in terms of safety and security • The growth rate in earnings in 2009 vis-a-vis
2008 was 8.3 per cent.
Malaysia Tourism
• 2009, ranks 9th among the top most visited countries in the world, after Germany.
• Malaysia recorded 22,052,488 arrivals in 2008• Successful campaign’s • RM49, 561.2 million in 2008, an increase of
7.6% from the previous year. • Safety • Cultural diversity and multi-culturalism
Different types of Tourism in India
• Heritage Tourism• Ecotourism• Adventure Tourism• Wildlife Tourism• Pilgrimage Tourism• Medical Tourism• MICE Tourism
Tourism in Malaysia
• Cultural Tourism• Adventure Tourism• Medical Tourism• Beach Tourism• Agricultural Tourism
Facts & Figure (Tourist’s)
India
• Foreign Tst Arrivals– 5.11 m
• Domestic Tourism– 650 m
• FEE– 54,960 crore
Malaysia
• Foreign Tst Arrivals– 23.6 m
• FEE– 49, 561.2 million
Tourist Arrival of India & Malaysia
Terrorism in Country
Marketing (India Tourism)
• International Campaigns– Incredible India !
• Domestic Campaigns• Other Promotions• Online Initiatives
Marketing (Malaysia Tourism)
• International Promotion– Malaysia Truly Asia !
• Domestic Promotions– Zoom! Malaysia– Xcape Holiday Packages– Tourism Information Centres (TIC)– Students’ Tourism Programme (3P)– MICE advertising campaign– Advertising, Brochures, etc
SWOT Analysis (Ind Tsm)
STRENGTH • Natural and cultural diversity• Demand-supply gap• Government support• Increase in the market share
WEAKNESS• Poor support infrastructure• Slow implementation• Susceptible to political events
OPPORTUNITIES• Rising income• Open sky benefits
THREATS• Fluctuations in international
tourist arrivals• Increasing competition
SWOT Analysis (Mal Tsm)
STRENGTHS • Outstanding nature • Cultural diversity• Good accessibility • Good tourism facilities • Safety • English widely spoken
WEAKNESSES • Service quality • Low profit margin • Environmental degradation
OPPORTUNUTIES • Close proximity to Asian neighbours • Better access through budget carriers • World Heritage Site branding • Youth travel
THREATS • Regional safety • Ignorance and prejudices • Environmental degradation
Conclusion