Berggruen Residential Presenting

Meier On Rothschild Tel Aviv

Berggruen Residential is the Israeli branch of Berggruen Holdings held by

Nicolas Berggruen from 2005.

Yigal Zemah has been the Founder and CEO since the incorporation of the

Company.

In 2009 the Hagag Cohen Group, the larger developer in Tel Aviv today, has

purchased 50% of the Company.

The Company focuses ONLY on developing prime location top quality high end

real estate projects.

Who Are We?

Most Desired Location – Rothschild Boulevard.

Iconic Design – Design of Richard Meier.

Highest Quality – Highest investment ever per sqm in Israel.

Exclusive Residence – influential tier of the world's elite.

Exceptional Investment Opportunity – huge appreciation potential.

Very positive acceptance by the market - 60% already sold!.

A Trophy Tower in Tel Aviv

Rothschild Blvd. is the most lucrative address in Israel today.

Rothschild Blvd. is the cultural and financial center of Israel.

Meier on Rothschild is located few minutes from the beach, the

National Theater, Neve Zedek, the best art galleries and fine restaurants.

In the heart of the “White City” as declared by UNESCO.

No need to go anywhere - When you leave your apartment…

You are already there..

Most Desired Location in Israel

Rothschild Boulevard – The Most

Beloved Boulevard in Israel

•

Voted as the most beloved street in Israel.

Rothschild Boulevard – Unique

Eclectic Architecture

Rothschild Boulevard- The Vibrant

Heart of Tel Aviv

Richard Meier - An Iconic Architect

Prizker Prize Winning Architect

The first time in Israel that a “Star Architect” designs a residential tower.

Choosing Richard Meier was a natural choice for Berggruen, the Prizker prize

winner and one of the leading architects in the world today.

Choosing the Architect who uses the white color that matches the white city of

Tel Aviv.

The Meier on Rothschild has already became an architecture catalyst and a bench

mark for future towers in Tel Aviv.

An Iconic Architect

Meier on Rothschild – Under

Construction

The tallest residential tower in Israel -181 meters (594 feet) high.

37 floors high, 785 sqm (8,450 sqf) floor size plus 50 sqm (538 sqf) balconies.

Awarded as the most beautiful residential tower in Israel for 2011.

Located in the heart of the Blvd. on 36 Rothschild Blvd.

Environment friendly esthetic white aluminum screen was designed to shades the

apartments in the tower to save energy.

The Tower

Quick road accesses in and out of the city.

Highest construction standard in Israel –

The most expensive construction price ever

made per sqm in Israel.

The most expensive apartment for sale ever

in Israel – The Double Duplex - $50M.

The Tower – cont.

The Tower – cont.

6 floors of underground secured parking and storage rooms.

Exclusive lounge, 25m (82 feet) half Olympic long swimming pool and a wine

cellar.

Luxurious 500 sqm (5,380 sqf) spa including dry and wet saunas, Jacuzzi and

professional training equipment.

13 meters high glorious lobby.

24/7 security personal on site with full camera coverage surveillance in all

public areas.

Concierge services.

The Amenities

The Amenities – cont.

The Amenities – cont.

Sizes of the available apartment range from 100 sqm (1,076 sqf) to a full floor

apartment– 785 sqm (8,450 sqf).

The apartments enjoy a panoramic view of Tel Aviv and the sea.

12.5 sqm balcony (41 sqf) included in most apartments.

Interior doors 2.70 meters (8.85 feet) high and 1.1 meters (3.6 feet) wide.

Kitchens – the tenant can choose between Bulthaup, Boffi, Poggen Pohl, Zeyko and Binova.

The Apartments

The Apartments – cont.

Bathrooms – Grohe , Doren

Bracht and Duravit.

Floor– Jet Mist granite stone,

wooden oak or Carrara

marble.

The Apartments – cont.

The Apartments – cont.

1 Triplex Penthouse (one triplex was sold) – 653 sqm (7,028 sqf) plus 151 sqm

(1625 sqf) terraces located on the top three floors of the tower including a private

elevator and a private swimming pool on the top floor. 8 meters (26 feet) high

ceiling with full clear curtain walls.

1 Double Duplex Penthouse “The Palace in the Sky” - 1250 sqm (13,454 sqf)

plus 155 sqm (1,668 sqf) terraces located on the two floors below the Triplex

Penthouse including a private elevator. 8 meters (26 feet) high ceiling with

full clear curtain walls.

1 Simplex Penthouse (one simplex was sold)– 785 sqm (8,450 sqf) plus 126 sqm

(1,356 sqf) terraces located below the Duplex Penthouse – one level without

stairs.

7

The Available Penthouses

The Triplex Penthouse

Duplex and Triplex Penthouses – cont.

Duplex and Triplex Penthouses – cont.

Duplex and Triplex Penthouses – cont.

Tel Aviv real estate market – very limited supply especially of high end luxury towers.

The Meier on Rothschild – the ONLY residential tower in Israel designed by a “Star

Architect”. Living in a “Signature On of a Kind Tower”.

Prices – Perfect Timing - Since the project is under construction, the prices are still

about 30% below a nearby completed tower such as Rothschild 1.

All permits are in place and construction ends in less than two years in Q1 2014.

The land was purchased in 2006 and since then the price of prime location land has

kept rising.

The project is fully financed and 60% of the Tower is already sold.

Unique Investment Opportunity

"Meier on Rothschild...a

landmark achievement in

luxury high rise living"

Thank you!