Oaxacalifornia

“La cocina es un lenguaje en el cual se puede expresar armonía,

creatividad, felicidad, belleza, poesía, complejidad, magia, humor,

provocación y cultura.” - Ferrán Adriá

Tradición y modernidad, una historia ancestral, marcada por la conquista y el mestizaje, en contraste con la crónica de un territorio definido por una sociedad joven, en una dinámica que involucra una condición fronteriza, las migraciones constantes y la creación de tradiciones que afiancen el arraigo a una nacionalidad, son elementos relevantes en la relación culinaria “Oaxacalifornia”.- Viernes, 7 de Septiembre de 2012, El Universal

WHAT, WHEN & WHERE

Oaxacalifornia 2013

Presenting the world famous cuisines and traditions of Oaxaca and Baja California to a new audience here in Ensenada, Baja California, is the idea behind this cultural event. For three consecutive nights, Oaxaca’s finest chefs will pair with Baja’s finest chefs to create culinary wizardry. Culminating the dinner series will be the Oaxacalifornia marketplace, featuring indigenous peoples and cultural activities from both regions of Mexico, as well as vendors, food makers, demonstrations, crafts and more.

Thursday, Nov. 21Corazon de Tierra restaurant, in the heart of the wine country at La Villa del Valle inn and retreat. Chef Diego Hernandez and Chef/Owner Alejandro Ruiz.

Friday, Nov. 22Laja restaurant, just off of Highway 3, Ensenada-Tecate. kilometer 8, Valle de Guadalupe. Chef Jair Tellez and Chef José Manuel Baños.

Saturday, Nov. 23Manzanilla restaurant, adjacent to the ship port. Azueta Lieutenant Port Precinct 13, Ensenada. Chef Benito Molina and Chef José Manuel Baños.

Sunday, Nov. 24OAXACALIFORNIA marketplace at the Viento complex, on Highway 1, kilometer 104 Tijuana-Ensenada Highway.

 

WHY

To reinforce the positive image of Baja California and to heighten awareness of its products, resources and appeal, working in conjunction with Oaxaca. This event will achieve media visibility and coverage, and will showcase Mexico’s most magical states: Baja California and Oaxaca, both famous for their gastronomic and cultural richness.

Additionally, the event will create awareness of Baja’s indigenous peoples and of Ensenada’s Oaxacan community.

WHY

Oaxacalifornia 2013

WHO

Oaxacalifornia will offer events that appeal to both Mexican and American audiences and the hope is to increase awareness and visitation by the American community (recognizing that Ensenada still can achieve much more attention in North America as a culinary hub).

WHO

Oaxacalifornia 2013

HOW

Press conferences Press releases issued by the event and posted through all association partners and websites and through PR Newswire.Online presence through social networking (Facebook, Twitter, etc.) Collateral materials and postersOrganizers and participants will be featured in any TV and radio interviews that are obtained.All exhibitors, presenters, vendors, sponsors will be required to support publicity efforts.

HOW

REQUEST FOR SPONSORSHIP & PARTICIPATION BY DISCOVER BAJA CALIFORNIA, THE BAJA SECRETARY OF TOURISM

The organizers of Oaxacalifornia believe that this event will heighten visibility of Ensenada and Baja California and showcase the culture and cuisine of the region. Oaxaca is already known for its foods, arts and warmth – and so is Baja California, but we have greater potential to bring a whole new audience to our region to learn more! To this end, Oaxacalifornia seeks a diversity of partners including tourism and commercial sponsors.

This event underscores the promotion efforts of Baja California, reinforcing the positive image of this resource-rich state, its people and its culture. It supports the overall goals of promoting Ensenada and all of Baja California, its tourism, hotels, restaurants, cultural activities, artists, merchants and others.

This event brings immediate visibility and attention to SPONSOR partners, putting them in a positive light and increasing public awareness of high quality services and programs.

It affiliates sponsors with Baja’s most highly regarded chefs and restaurants, and it aligns Ensenada with the cultural richness of Oaxaca.

This event will bring support to Ensenada’s Oaxacan community and to the indigenous Kumiai people of this region.

SPONSORSHIP REQUESTOf first importance is the fact that major sponsors will be featured throughout the entire event, from the dinner series through the marketplace public event.

Oaxacalifornia is asking that the Secretary of Tourism consider offering cash support of $5000 to aid in marketing and promotion efforts supporting the event. This will be particularly important to help support the marketplace event so that it can be free and open to the public, and to help pay for entertainment that will feature performances by regional groups.

One of the major budgetary items for Oaxacalifornia is the transporation of the Oaxacan chefs, cooks and a mezcalera to Baja California. We would like to request that the Secretary of Tourism try to assist us in obtaining 10 roundtrip airfares Oaxaca-Tijuana.

Press conferences will be an important part of this event; help in setting up a conference to announce the event and to welcome the visiting chefs to Baja California would be welcomed.

SPONSOR BENEFITSIn return, the following benefits will be provided, and we guarantee additional benefits at every opportunity!

As presenting sponsor, Discover Baja California will be prominently recognized on all printed materials and in advertising and media releases supporting the event.

Oaxacalifornia will generate at least one PR Newswire release and a variety of other press releases both to California and Mexico media promoting the event, and linking to the Discover Baja California website.

Discover Baja California will have a booth at the Oaxacan marketplace to encourage travel to its cities, hotels and attractions, and to distribute its own materials.

Discover Baja California featured in all social media activities generated by Oaxacalifornia.