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TRDP BED AND BREAKFAST PROJECT

Prepared by: Liana KorkotyanMary SukiasyanVladimir Minasyan

Prepared for:

TRDP Board

+WEBSITE

TARGET AUDIENCE: Diaspora Armenians, Armenia Residents, Foreign Tourists

ACTIONS: Purchase of domain, Hosting, Translation

BENEFITS: Will help establish web presence, improve search engine results and reach out to potential customers

Schedule: Final version of the website to be ready by July 31st.

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+FACEBOOK PAGE

TARGET: Diaspora Armenians, Armenia Residents

BENEFITS: Will generate user interest and attract traffic to the website by providing facts about cultural sites of Karabakh; Will help improve search results

+BROCHURES

TARGET: Residents of Armenia, Tour Agencies, Diaspora Armenians, Foreign Tourists

ACTIONS: Translate into Armenian, Russian, French, German, Italian. Print the translated brochures Distribute

Placement: Tour Agencies, Hotels, Cafes, Restaurants, Bookstore

Benefits: Will help reach out to potential target audiences, provide details about the actual facilities

SCHEDULE: Translation by July 28th, Printing by July 31st, Distribution by August 10th

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+POSTCARDS

TARGET: Residents of Armenia, Diaspora Armenians, Foreign Tourists

ACTIONS: Printing, Distribution

PLACEMENT: Cafes, Restaurants, Bookstores, Hotels

BENEFITS: Will help build general awareness and recognition of the B&Bs

SCHEDULE: Printing by July 31st, Distribution by August 10th

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+POSTERS TARGET: Tour Agencies, Armenia Residents

ACTIONS: Printing, Distribution

PLACEMENT: Tour Agencies, AUA Building

BENEFITS: Will generate immediate actions of customers

SCHEDULE: Printing by July 31st , Distribution by August 10th

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+CATALOGUES

TARGET: Tour Agencies

ACTIONS: Printing, Distribution

PLACEMENT: Tour Agencies

BENEFITS: Will make it easy for tour agencies to offer the B&Bs to potential customers in a professional manner.

SCHEDULE: Printing by July 31st , Distribution by August 10th

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+E-MAIL

TARGET: Armenia Residents (AUA Community)

BENEFITS: Will help reaching out to a large number of potential customers

SCHEDULE: Sending out by July 31st

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+WEBSITE ADS

TARGET: Diaspora Armenians, Armenia Residents

PLACEMENT: www.armeniadiaspora.com; www.panarmenian.net; www.asbarez.com

BENEFITS: Will help reach out Diaspora Armenians

PLACEMENT: By July 31st

+Yellow Pages

TARGET: Residents of Armenia

BENEFITS: Will make it easy for potential customers to find a hotel in Karabakh or the contact details of the three particular B&Bs.

SCHEDULE: Placement by July 31st

+ADS IN LOCAL/FLIGHT MAGAZINES

TARGET: Armenia Residents, Foreigners, Diaspora Armenians

PLACEMENT: Armyanka monthly periodical, Ararat monthly periodical, Next Voyage travel magazine

BENEFITS: Will help reaching out to Armenia residents and suggesting they spend their vacation in Karabakh.

SCHEDULE: Placement by July 31st (August, September)

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+YouTube Video