Presentation wild adventure 2018

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  • THE WHOLE WORLD FOR THE LEGEND2 0 1 8 - 2 0 1 9

    A U T O R A L L Y

  • T H I S R E L I A B L E A N D P O W E R F U L C A R I S A C O N S TA N T M E M B E R O F A L L M A J O R W O R L D W I D E E X P E D I T I O N S A N D H U M A N I TA R I A N M I S S I O N S .

    TRUE LAND ROVER DEFENDER HAS BECOME ONE OF THE MOST FAMOUS 4X4 CARS IN THE WORLD.

    The legend with 70 years history!

    LAND ROVER | DAY BORN LANDY | EXPEDITION2

  • THE WHOLE WORLD FOR THE LEGEND2 0 1 8 - 2 0 1 9

    A U T O R A L L Y

    LAND ROVER | DAY BORN LANDY | EXPEDITION3

  • LAND ROVER | DAY BORN LANDY | EXPEDITION4

  • CONTENTSMISSION

    ADVENTURE SPIRIT A PART OF THE LEGEND

    RALLY ROUTE

    SPONSORSHIP TYPES AND PACKAGESCONTACTS

    RALLY GOALS

    RALLY TASKS

    RALLY TEAM

    ORGANISATIONAL COMMITTEE

    ON THE WAY

    PR SUPPORT

    PR PLAN AND INSTRUMENTS

    PR SUPPORT FORMATS

    PRESS MATERIALS FORMATS

    LAND ROVER | DAY BORN LANDY | EXPEDITION5

  • MAURICE AND SPENCERS COUSINS WILKS

    Nick and Stephen Wilks

    LAND ROVER | DAY BORN LANDY | EXPEDITION6

  • THIS IS THE END

    29 January 2016 the last production day of

    LAND ROVER DEFENDER in Solikhalle

    plant. This is exactly the plant where

    Morris and Spenser Wilks had started the

    production of these legend cars.

    Land Rover Defender is really an

    automotive icon of Great Britain. More

    than 2 million Defenders of all types and

    series were produced during 68 years of

    plant work. And the design has not change

    dramatically during this period.

    FIRST LAND ROVER DEFENDER WAS SOLD IN

    APRIL 1948.

    Since that time this is the most de-

    manding car for all emergency services

    worldwide. Is is the best in Africa and

    continues to serve in army in different

    countries. DEFENDER was gifted Cher-

    chille to his 80th anniversary and it is also

    the favourite car of Queen Elisabeth.

    LAND ROVER is famous worldwide for its aspiration for real 4X4 cars ready to overcome all obstacles.

    During the last 70 YEARS LAND ROVER family has become a real park of cars sold out all over the world. And as LAND ROVER prepares for new victores, we decided to look back and recall all major steps of the brands 70 YEARS history full of adventure and new interesting roads.

    LAND ROVER IS THE FAVOURITE CAR OF BRITISH

    ROYAL FAMILY

    DEFENDER is truly the successor of the

    very first LAND ROVER with HUE 166

    license number , which was sold back in

    April 1948.

    It has become the star in famous James

    Bond and Lara Croft movies. And it is hard

    to imagine different car than DEFENDER

    in Rock-climber movie with Silvester

    Stallone.

    The production had to be stopped a

    year ago already, but DEFENDER lovers

    continued its life for one year more.

    The 2mlns practically fully handmade

    DEFENDER was recently sold for 400 000

    pounds on charitable auction.

    Today JAGUAR-LAND ROVER works

    on the new DEFENDER, which has to be

    shown at the end of 2016.

    EXECUTIVE DIRECTOR

    Spenser Wilks

    LAND ROVER | DAY BORN LANDY | EXPEDITION7

  • LegendLegendWhole World

    Builds Up

    Whole World

    Builds Up

    Land Rover

    Land Rover

    LAND ROVER | DAY BORN LANDY | EXPEDITION8

  • MissionLAND ROVER AND ADVENTURE HAS BECOME TRUE COMPANIONS CONNECTION MIL-

    LIONS OF PEOPLE ALL OVER THE WORLD.

    TODAY, WHEN THE LAST OLD TYPE DEFENDER HAS BEEN

    PRODUCED THIS YEAR, WE START THE NEW GREAT ADVEN-

    TURE. EVERY DEFENDER LOVER IN ANY COUNTRY WILL BE

    ABLE TO TAKE PART IN IT.

    THIS WILL BE RALLY, BUT NOT JUST IT. WE WANT TO BUILD

    LEGENDARY LAND ROVER SERIES 1 ON THE WAY. ACTUAL-

    LY WE ARE GOING TO ASSEMBLE THE CAR WITH DEFENDER

    LOVERS IN DIFFERENT COUNTRIES IN LINE WITH PLANT IN-

    STRUCTIONS.

    LAND ROVER | DAY BORN LANDY | EXPEDITION9

  • Rallygoals

    T H E R E S U LT O F W H I C H W I L L B E N E W LY A S S E M B L E D LAND ROVER SERIES 1 W I T H A L L T H E ADVENTURE S P I R I T I T H A S A N D W E L O V E I T F O R .

    T MAKE REAL WORLD WIDE EXPEDITION

    F R O M A L L L O V E R S O F T R AV E L A N D ADVENTURE

    TO SAY THANK YOU TO THIS ICONIC CAR

    01

    02

    03W I T H T H E PA R T I C U L A R C A R A S S E M B L E D I N M A N Y C O U N T R I E S

    TO GET INTO GUINNESS BOOK

    LAND ROVER | DAY BORN LANDY | EXPEDITION10

  • Rallytasks

    W I T H T H E H E L P O F LAND ROVER C L U B S A L L O V E R T H E W O R L D

    LAND ROVER SERIES 1 ASSEMBLING ON THE WAY

    I N D I F F E R E N T C O U N T R I E S O N T H E R A L LY WA Y

    MEETING WITH LAND ROVER OWNERS

    01

    02

    03A S T H E B E S T T R AV E L A N D ADVENTURE C A R

    TO SUPPORT LAND ROVER IMAGE

    LAND ROVER | DAY BORN LANDY | EXPEDITION11

  • ADVENTURE S P I R I T I S S O M E T H I N G I N S I D E E V E RY LAND ROVER O W N E R T H A T P U S H E S H I M T O B R E A K N O R M A L R O U T I N E F O R S O M E T H I N G N E W, E X T R A O R D I N A RY A N D I M P R E S S I V E .

    MANY ADVENTURES STARTS FROM CHILDHOOD AND LAND ROVER HELPS TO REALIZE THEM WHEN YOU BECOME GROWN UPS.

    Adventure spirit

    LAND ROVER | DAY BORN LANDY | EXPEDITION12

  • Be part of the legend

    YO U W I L L R E M E M B E R I T F O R M A N Y Y E A R S A N D W I L L B E C O M E T H E B E S T S T O RY T E L L E R F O R YO U R FA M I LY A N D F R I E N D S .WA N T T O J O I N W I N T H E C O N T E S T *

    * C O N T E S T S H O U L D B E W O R K E D O U T A N D O R G A N I Z E D T O G E T H E R W I T H L A N D R O V E R A N A D V E R T I S I N G A G E N C I E S

    THERE IS A SPECIAL OPTION FOR LAND ROVER OWNERS IN OUR PROJECT. YOU CAN JOIN US ON THE WAY FOR FEW WEEKS AND GET THIS FANTASTIC ADVENTURE SPIRIT WITH US.

    LAND ROVER | DAY BORN LANDY | EXPEDITION13

  • Rallyteam

    - 4 P I L O T S , 4 N AV I G A T O R S - M E C H A N I C S ( P R E S S ) - C O N T E S T W I N N E R S- T H O S E W H O R E A DY T O PA Y T O TA K E PA R T- 6-8 B I K E P I L O T S ( S H O O T I N G T E A M )

    RALLY MEMBERS:

    LAND ROVER DEFENDER & DISCOVERY

    RALLY CARS

    01

    02

    03BMW GS ADVENTURE OR BAJAJ

    RALLY BIKES

    O R G A N I Z E R - L A N D R O V E R C L U B R U S S I A

    LAND ROVER | DAY BORN LANDY | EXPEDITION14

  • LAND ROVER | DAY BORN LANDY | EXPEDITION15

  • Rally route120 000 KM.

    5 CONTINENTS.MORE THAN 100 COUNTRIES.

    MORE THAN 1000 SETTLEMENTS.

    50 LAND ROVER CLUBS ON THE WAY.

    380-420 DAYS

    01

    02

    03

    04

    05

    06

    Rally Press coveragePRESS SUPPORT BY TV, RUSSIA TODAY AND AUTO 24 TV CHANNELS

    PUBLICATIONS IN AUTO.MAIL.RU, PROEXPEDITION.RU, EX-RO ADMEDIA.RU, DRIVE2.RU AND OTHERS

    BLOGS AND FORUMS: VINSKY, ADVENTURISM AND OTHERS, BRAND PAGES AND FORUMS OF RALLY PARTNERS

    TOTAL COVERAGE ( TNS) - MORE THAN 100 MLN PEOPLE

    LAND ROVER | DAY BORN LANDY | EXPEDITION16

  • On the Rally way

    RALLY TEAM WILL:

    MEET WITH LAND ROVER CLUBS AND OWNERS

    MEET WITH REPRESENTATIVES OF LAND ROVER- JAGUAR OFFICES, PRESS CONFERENCES

    LAND ROVER SERIES 1 ASSEMBLING ACCORDING TO THE ASSEMBLING PLAN

    VISIT PLACES OF INTEREST

    MEET WITH INTERNATIONAL PARTNERS

    TV, PHOTO AND MOVIE SHOOTING WITH RALLY MEMBERS FOR PRESS COVERAGE DURING THE RALLY

    LAND ROVER | DAY BORN LANDY | EXPEDITION17

  • PR plan and instruments

    PARTNERS PRESS CONTESTS FOR RALLY MEMBERS AND

    MEMBERS OF LR CLUB AUTO PRESS

    TV ADS AND MOVIES ON THE CHANNELS OF INFO PARTNERS AUTO PRESS, FORUMS, BLOGS INTERNET VIDEO SMM CONTESTS AMONG LR CLUB MEMBERS

    FULL SCALE MOVIE ABOUT THE RALLY PR IN PARTNERS INFO PRESS WITH THE RESULTS AUTO PRESS, BLOGS

    START

    ON THE WAY

    01

    02

    03 AFTER FINISH

    LAND ROVER | DAY BORN LANDY | EXPEDITION18

  • PR support formats

    TV SHOOTING GROUP AS RALLY MEMBERS FOR

    REGULAR PRODUCTION OF TV ADS AND SMALL

    MOVIES

    PHOTOGRAPHER AND BLOGGER IN THE TEAM FOR

    REGULAR PR COVERAGE IN INTERNET FROM EVERY

    VISITING COUNTRY

    EVERY DAY POSTING OF ARTICLES AND PHOTOS IN

    FB AND INSTAGRAM, ONGOING SMM DIALOG WITH

    LAND ROVER CLUBS AND OWNERS ALL OVER THE

    WORLD

    CONTESTS FOR EVERYBODY INVOLVED

    FULL SCALE RESULTING MOVIE ABOUT THE RALLY

    LAND ROVER | DAY BORN LANDY | EXPEDITION19

  • Press materials formats

    M O V I E S A B O U T LAND ROVER SERIES 1 A S S E M B L I N G PA R T BY PA R T I N D I F F E R E N T C O U N T R I E S C A N B E C O M PA R E D W I T H S O P O P U L A R P R O G R A M S O N D I S C O V E RY C H A N N E L

    W E WA N T T O S T R E S S ADVENTURE S P I R I T O N T H E R A L LY WA Y P L A C E S O F I N T E R E S T V I S I T S , O V E R -C O M I N G O F A L L O B S TA C L E S , R E N E WA L O F L A N D R O V E R 1 S E R I E S . A L L T H E S E W I L L G I V E DY N A M I C A N D H I G H I N T E R E S T F O R S U C H M O V I E S .

    TV MOVIES ABOUT THE RALLY MISSION AND EVENTS ON THE WAY PRODUCED BY RALLY SHOOTING GROUP AND CHIEF

    LAND ROVER | DAY BORN LANDY | EXPEDITION20

  • Sponsorship packages

    W E A L S O R E A DY T O D I S C U S S S P E C I A L P R O G R A M S A N D F O R M A T S O F A D D I T I