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WHY MOBILE MATTERS

Stayful - Why Mobile Matters

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Page 1: Stayful - Why Mobile Matters

WHY MOBILE MATTERS

Page 2: Stayful - Why Mobile Matters

Why Mobile MattersRoberta Seiler – VP Marketing & Sales – Stayful

Page 3: Stayful - Why Mobile Matters

3Why Mobile Matters

Smartphones will be the dominant purchase devices going forward with 12% growth on iPhone transactions.

What do you expect from your mobile experience?

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Existing Customer

Identify your core customer and get them hooked

Prospect CustomerAcqu

isitio

n

Conversion

Why Mobile Matters

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In 2016 half of all sales will involve using more than 1 device

Multi-device decisions lead to conversion

Why Mobile Matters

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• Your mobile website is probably worse than you think

• Your first goal should be a friction-free experience

• Mobile needs to be at the center of your marketing strategy for the next 3 years

Are you proud of your mobile web experience?

Why Mobile Matters

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Look at me now!Promote your own promotions with full size overlays to match your other branding campaigns.Seek out brand relevant partners in distribution to support your efforts

Make sure multi-device campaigns synchronize

Why Mobile Matters

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So how do we get more guests?

Standard Campaigns focus on longer lead-time action and browsers. Last minute campaigns drive occupancy and encourage flash decision-making.Key to success: Guide users to a personalized, relevant offer

Why Mobile Matters

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Business travelers: The Road Warriors

“Bleisure” Trips are the best way to

encourage longer stays

Know your customer

Millennials:The Tech Masters

This demographicexpects everything

on-demand

Families:The Big Packers

Offer them solutions to help their routines

blend with your amenities

Tourism:The “Wow”ers

They need a map and a purpose. Your

neighborhood secrets are what make their stays

better.

Why Mobile Matters

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1. mCommerce will exceed 50% of online transactions

2. Apps will become the preferred platform for travelers to book and enhance their travel experiences

3. Research will be done on multiple devices

4. Smartphones will dominate Tablets in mCommerce

5. Travelers will expect keyless check-in, mobile amenities and efficiency in their travel Apps

Mobile Predictions

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Thank youRoberta Seiler – VP Marketing & Sales – Stayful