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Travel Design Dissonance & The Startup Advantage
Travel Industry Fragmentation
Altitude
Product
Interest+Perspective
Eco - Foodie - Adventure - Relaxation - Obscure - Budget - Solo - etc.
Peer Group - Influencer - Industry - Media
Expert - Local - Culture
You
A Pl
etho
ra o
f Var
iables
Destination Marketing
Social MediaContent Publisher
News NicheCommunities
...and even noisier.
Travel Industry Fragmentation
Image: Mozio
The Modern Traveler
Usability Authenticity Personalization
Modern Traveler
MapsPeer Powered Travel
OTA Digital ExperienceReviews & Influence
Hyper-PersonalizationDeal-Focused
Interests & Needs
Access & Devices
Designing The Digital Experience
Destination
Inspiration
Sharing
Peer-To-Peer Industry Design Difference
Hotel Experiences Transportation
Sharing a “Well-Designed” Vision of the Future
Image: Fi
Elegant Disruptors
Images: AirBnB
Elegant Disruptors
Images: Peek
Elegant Disruptors
Images: Triptease & Travelboxe
The Design Differentiator
Image: PiktoChart & UX Magazine
Advantages of Elegant Design & “Me-Centricity”
Image Source: http://www.whatcreative.co.uk/blog/tips/the-importance-of-user-centered-design/
How To Win:VisitsCustomersMinutesTransactionsLoyalty
Where Do You Begin?