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The Great Caribbean Treasure Hunt www.thegreatcaribbeantreasurehunt.com produced by: Manuel Canales, Managing Director The Media Group Inc. Contact: [email protected]

The Great Caribbean Treasure Hunt

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Page 1: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

www.thegreatcaribbeantreasurehunt.comproduced by:

Manuel Canales,

Managing Director

The Media Group Inc.

Contact: [email protected]

Page 2: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

• Christopher Columbus, a Genoese sailor in the service of the Castilian Crown, discovered America, landing on 12th October 1492, on "Guanahani," one of the Bahama Islands and thence to the island of Hispaniola (Dominican Republic - Haiti), Tortuga and Cuba.

• Since that time the waters of The Caribbean Sea, the Gulf of Mexico and the Lesser Antilles have been a hotbed of naval activity beginning in the 1500’s. Columbus founded the first colony in the New World on Hispaniola Island, and discovered Jamaica in 1494.

• On a third voyage in 1498 he discovered Trinidad, and coasted along theshores of

South America from the Orinoco River to the island of Margarita.

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Page 3: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt Christopher Columbus

In fourteen hundred and ninety two Columbus sailed the Ocean blue . . .

He also sailed in 1493, 1498, and 1502. In the course of his four voyages, Christopher Columbus lost nine ships.

Where are they?Has anyone found one?Select a shipwreck and find out.

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Page 4: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

New World Shipwrecks, 1492-1521

• More than 100 ships were lost in the first 30 years of European exploration of the New World. None of those lost has ever been found despite unsubstantiated claims to the contrary.

• On the other side of the coin, none of the early 16th-century shipwreck sites that have been found has ever been identified by name.

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Page 5: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

• However this was an area of great opportunity, but filled with pirates, privateers, lawlessness and danger. Armed conflicts, storms and hidden reefs allowed the ocean to capture thousands of vessels, along with the goods they carried.

• The vast majority of these sunken wrecks have not been located or explored, but they are there today, with their cargo, waiting to be discovered by the adventurous and daring...

• Now here is your opportunity to participate in ¨the Creat Caribbean treasure Hunt¨...

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Page 6: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

Caribbean Shipwrecks, 1492-1521

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Page 7: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

Española Shipwrecks, 1492-1521

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Page 8: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

Jamaican Shipwrecks, 1492-1521

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Page 9: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

Cuban Shipwrecks, 1492-1521

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Page 10: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

Strategy Overview

• The Great Caribbean Treasure Hunt is a Caribbean centric treasure hunt promotion that will take on bringing back awareness to the Caribbean sunked ships with valuable treasure…not yet found…and to the 2007 busted Volvo Caribbean Treasure Hunt advertising campaign contest, featuring Volvo with companion DVD launch of Disney Pirates of the Caribbean III for a USD$50,000 gold coins as give aways ... Volvo hired the world largest exploration company to properly bury the treasure, but while the campaign attained great worldwide exposure initially, it was suspended due fhe fact that the exploration company…found a USD$500 million real treasure instead…(google this)

• The Great Caribbean Treasure Hunt is a fun-filled geo-flexible game of discovery and strategy, and a version such as we propose, offering real prizes and cash as incentives to players, plus the documented clues to find real millions in Caribbean Treasures still to be found...would provide a focussed and exciting means of attracting worldwide travel-attention to the Caribbean Region and our client's efforts.

• The Great Caribbean Treasure Hunt will play along with our 28 day Caribbean Multimedia Festival in early January (4th-30th) 2010, where all islands content producers will contribute with video, film, music, fashion and gastronomy. while live events in all these genres are being held in all islands with a focus on sustainability...

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Page 11: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure HuntStrategy Overview cont…

• The Great Caribbean Treasure Hunt will launch "live" in early January 2010 and will run till May 2010, we will start with public relations cocktails highlighting treasure hunting, during Caribana (late July 09) and Caribbean Week (September 09) in Toronto...using low key moves towards the concept of the treasure hunt...

• The Great Caribbean Treasure Hunt promotional, advertising and documentary exposure will be in inflight magazines, films clips onboard, video game, online, mobile GPS clues, Caribbean products in duty free shopping on board..etc.

• The Great Caribbean Treasure Hunt will seek advertisjng and public relation agencies throughout the Caribbean, Europe and North America to participate with their corresponding clients (or pitching it to them...) as sponsors of “treasure-hunt-gold"... and as a contest in their clients media campaigns featuring Caribbean Travel

 • The Great Caribbean Treasure Hunt have also licensed with the producers of a new Treasure

Hunt video coming out (in Fall 09) to completly make The Great Caribbean Treasure Hunt totally intercative, worldwide, including mobile GPS´s...so whomever can't travel to the Caribbean to do the Great caribbean Treasure Hunt...can play mobile anywhere...and hope to win!!. We are creating an interactive version of theTreasure Hunt game which would be designed around the needs of the clients, (for example with the use of specific person or place names and/or items of treasure, etc)

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Page 12: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

HOW TO PLAY

• Participants will have to find 22 clues in order to have a chance at weekly Great Caribbean Treasure Hunt WINNINGS. One clue per week will be revealed in “The Great Caribbean Treasure Hunt” adventure story that will appear each Monday starting December 1st, 2009 online and in participating media, running for 22 weeks, ending on Friday April 30, 2010.

• Once participants have all 22 clues they will fill out the ballot inside “The Great Caribbean Treasure Hunt” online and in participating media. The ballot is located in the special section along with The Great Caribbean treasure Hunt map.

• Ballots, with correct clues, will need to be filed online or dropped off at any participating sponsors in the Caribbean before 4 p.m. each Friday until April 30th, 2010 to be eligible to win weekly prizes and to be eligible to win the grand prize of $ in Cash.

• THE FINAL WEEKLY DRAW AND THE $10,000 GRAND PRIZE WILL BE HELD AT 12 NOON, SATURDAY, MAY 1ST, 2010 in Santo Domingo, Dominican Republic. Participants must be present in order to collect the Grand Prize of $10,000. Ballots will be drawn every 5 minutes until a winner is proclaimed.

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Page 13: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

OFFICIAL CONTEST RULES

• 1. No Purchase or Donation required to enter this contest or weekly draws.

• 2. Eligibility is restricted to residents of the world, 18 years or older. Original newspaper ballots only, no photocopies or hand drawn entries.

• 3. Contest dates: Starts Tuesday December 1st, 2009 and ends Friday April 30th, 2010.

• 4. Copies of the Great Caribbean Treasure Hunt Guide will be made available at www.thegreatcaribbeantreasurehunt.com , affiliated sponsors and participating media after Tuesday, December 1st, 2008 until quantities last. One copy per person.

• 5. Weekly Great Caribbean Treasure Hunt certificate prizes will be drawn from participants online and via ballots dropped off to participating sponsors throughout the Caribbean during that current week.

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Page 14: The Great Caribbean Treasure Hunt

The Great Caribbean Treasure Hunt

OFFICIAL CONTEST RULES cont..

• 6. Notification of weekly draw winners will be published in www.thegreatcaribbeantreasurehunt.com and on participating media.

• 7. Odds of winning will be determined by the number of entries received.

• 8. Limitation of liability to the Great Caribbean Treasure Hunt organizers, participating sponsors and partners assume no responsibility or liability for lost, late, misdirected, incomplete entries, notifications, responses, replies, or any release of correspondence from contestants entering the Great Caribbean Treasure Hunt. All participants assume liability for injuries caused by participating in the contest or failure to receive any prize.

• 9. By entering this contest, contestants agree to the use of their name and or personal information by The Great caribbean Treasure Hunt organizers, contest sponsors, and partners, for the purpose of administering the contest and awarding prizes. Contestant further agrees that their name and picture may be used in media announcements or promotion announcing the contest and winners.

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