The SMCCU Business Presentation 2015

Behind the doors of an old heritage house topped with decorated Wind Tower and

located in the heart of Al Fahidi historical district in Bur Dubai area, where the past

embraces the present and where the old buildings erected by the narrow alleys still bear

witness the era of the ancient history of Dubai, was established the Sheikh Mohammed

Centre for Culture Understanding as a non- profit organization in 1998 under the patronage

of His Highness Sheikh Mohammed bin Rashid Al Maktoum UAE’s Vice President, Prime

Minister and Ruler of Dubai.

His Highness, may God protect him, with his keen vision and open-minded mentality

inherited from his predecessors, wanted to make of this Centre the monument for culture

understanding between the Islamic Arab Emirates culture and its counterparts of foreign

cultures which are represented by their foreign expatriate.

It is from this perspective that emerged the idea of “Open doors, Open minds”, which

aims to make known the local culture and traditions in the light of the Arab-Islamic reference

of the United Arab Emirates. The program, via its cultural understanding approach, aims to

facilitate the integration of tourists and residents with the UAE citizens by presenting various

programs accompanied with breakfast, lunch or dinner meals.

We are supporting our core business and cause by offering a rich and unique

experience full of excellence and innovation through our diverse ‘Cultural

Programs’

This professional and high-level of Customer Experience concept is based on

the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum of

Excellence and Innovation through ‘Open doors, Open minds’

We always make sure to delight our guests, friends and business partners

through a consistent flawless service-level execution.

We open doors

Cultural Meals

The most popular offering of the SMCCU

is its Cultural Breakfasts, Lunches, Dinner &

Brunch.

Held at SMCCU, a traditional wind-tower

house in the Al Fahidi District, our cultural

meals are an excellent opportunity to learn

within an informal environment, over

delicious Emirati cuisine. The topics of

discussion are generated by questions from

the participants and lead by one of our

insightful cultural presenters.

The programme is designed to be

entertaining, educational and informative.

Topics include Arabic culture, Islam and its

impact on local culture, cultural values and

sensitivities, important Arabic greetings

and expressions as well as insightful

anecdotes.

We share & promote our ‘Heritage & Culture’

Al Fahidi Heritage Tour

Provide your employees or clients the opportunity to step back in time and

experience the atmosphere of the Al Fahidi District, one of the oldest traditional

Emirati neighbourhoods set in Bur Dubai. Our knowledgeable cultural presenters

will escort guests through the distinctive, narrow sikkas and stunning wind

towers that adorn this historic district, before entering the Diwan Masjid. Guests

then return to the SMCCU house for a cultural discovery Q&A session where

they will be treated to Arabic coffee, tea and dates.

Public Every Saturday at 9am

Every Sunday, Tuesday & Thursday at 10:30am (Restricted)

Private: Any day except Friday (Flexible)

Duration 90 minutesSee T & C

AED 65AED 65

AED 80AED 80

Creekside Tour

Provide your employees or clients with a full excursion of the Souks and points of

interest along the historic Dubai Creek.

The tour begins with a walk through the Al Fahidi District, one of the oldest

traditional Emirati neighbourhoods along the Creek, followed by a visit inside the

Diwan Mosque. Then visit the Meena Bazaar before hopping on to a traditional

Abra to travel across Dubai’s Creek to the Gold and Spice Souks.

Your journey ends back at the SMCCU house for a cultural discovery Q&A

session where they will be treated to Arabic tea, coffee and dates.

(Minimum of 10)

Duration: 150 minutes

Seasonal, available November 1st - March 31st

(Possibility to make it available out of the normal season upon request)

AED 275AED 275

We call for Tolerance & Coexistence

Jumeirah Mosque Visit

The Jumeirah Mosque has become renowned as the focal point of SMCCU’s

“Open doors. Open minds.” programme. Till recently, it was the only mosque in

Dubai open to the public and dedicated to receiving non-Muslim guests.

Public : From Saturday to Thursday at 10am. (Restricted)

Private : Any day except Friday Starting 8.30 am (Flexible)

Please arrive at 9:45am for registration. Guests are requested to dress

modestly; traditional attire can also be borrowed from the mosque.


AED 10ppAED 10pp

AED 15ppAED 15pp

AED 250 Flat Rate

AED 250 Flat Rate

We open minds

Cultural Awareness Presentations & Workshops

Our interactive formal

presentations and workshops are led

by one of our cultural presenters and

are customised to reflect the

company’s requirements.

SMCCU can tailor the presentation

or workshop to suit your business

industry or a specific topic such as

business etiquette, cultural

sensitivity, employee interaction or

succeeding in business in the UAE.

The presenter will discuss your

chosen topic, followed by an open

opportunity of Q & A within a

comfortable environment.

AED 8000 for other Emirates

Duration: 60-90 minutes

AED 6500 within Dubai

Arabic Classes

The Sheikh Mohammed Centre for

Cultural Understanding has been

teaching Spoken Gulf Arabic for over

eight years and offers weekday or

weekend schedules at our centre. We

also provide private customised

Arabic courses with content that is

relevant to your business or industry.

Beginner

Intermediate

Advanced

6 weeks (12 classes / 2h per week)

Duration: 60-90 minutes

AED 1850AED 1850

AED 2150AED 2150

AED 2450AED 2450

Cultural Events

The SMCCU provides cultural activities tailored to the needs of your organisation. Choose any

cultural activities you would like to experience and let us add some local folklore through:

traditional bands, henna, calligraphy, falconry, Bakhoor, Oud (perfume) preparation and much

more…

We Entertain and…

We create happiness

Cultural Meals: schedule & Prices

Breakfast

Public: Every Mon & Wed at 10am (Restricted)Private: Any day except Friday starting 8.30am (Flexible)

Lunch

Public: Every Sunday & Tuesday at 1pm (Restricted)Private: Any day except Friday starting 11am-4pm (Flexible)

Dinner

Public: Every Tuesday at 7pm (Restricted)Private: Any day except Friday, starting 4pm (Flexible)

Brunch

Public: Every Saturday at 10:30am (Restricted)Private: Any day except Friday, anytime till 4pm (Flexible)


AED 80AED 80

AED 90AED 90

AED 90AED 90

AED 100AED 100

AED 110AED 110

AED 100AED 100

AED 110AED 110

AED 100AED 100

Private booking & Combination packages

Cultural Breakfast Package

Option 1: Cultural Breakfast

Option 2: Jumeirah Mosque Visit + Cultural Breakfast

Option 3: Al Fahidi Heritage Tour + Mosque Visit + Cultural

Breakfast

Option 4: Cultural Breakfast + Creekside Tour

Heritage Tours

Option 1: 75 min Cultural Visit to Jumeirah Mosque

{Ablution session, Mosque Architecture, Islam in general,

Mecca, the prophet Muhammad, Q&A session and much more…}

Option 1: Al Fahidi Heritage Tour + Mosque visit + Arabic tea/

coffee & dates

Option 1: Creekside Tour + Cultural Q&A session +Arabic tea/

coffee & dates

AED 170 ppAED 170 pp


AED 15 pp AED 15 pp

AED 80 ppAED 80 pp



AED 90 ppAED 90 pp

AED 250 Flat rate

AED 250 Flat rate

Private booking & Combination packages

Cultural Lunch Packages

Option 1: Cultural Lunch


Lunch

Option 3: Creekside Tour + Cultural Lunch

Cultural Dinner Packages

Option 1: Cultural Dinner


Dinner

Option 3: Cultural Dinner + Mosque visit

Cultural Brunch Packages

Option 1: Cultural Brunch

Option 2: Al Fahidi Heritage Tour + Mosque Visit + Cultural Brunch

Option 3: Creekside Tour + Cultural Brunch










Terms & Conditions

For all private cultural activities a minimum booking of 10 pax is essential

except Jumeirah private Mosque visit .

For all cultural activities a pre-booking is essential except for the public

Jumeirah Mosque visit.

For all private cultural activities a pre-payment is essential

All private cultural activities are available any day except Friday

Private Mosque visits may not be at the Jumeirah Mosque

For all public cultural activities not more than 9 people per individual

booking except Jumeirah Mosque Visit (max 20 people per individual booking)

Thank you for your time and for giving us the opportunity

to introduce ourselves.

Looking forward to hear from you soon to discuss all

possible chances of building a fruitful win-win business

relationship.

Kind Regards,

Travel

The SMCCU Business Presentation 2015