Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going

2011 - Half Year Report

Where We’ve Been......Where We’re Going

*Dynamics in travel merchandising

Brian Beard - travel technology executive consultant, Amadeus

*Social commerce opportunities in travel

Robert Cole - founder, RockCheetah

*Mobile travel products, platforms and technology

Gerry Samuels - executive director, Mobile Travel Technologies

ModeratorKevin May – editor/co-founder, Tnooz

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Brighter, Bolder, Better

Brian Beard

Executive Consultant, Travel Technology

Dynamics in Travel Merchandising

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Predictions – Early 2011

Collaboration of suppliers

Common Web Services models

Merchandising and business travel

Common standards

Backlash from consumers


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Results – Mid 2011

Healthy debate and not so healthy debate

Standards moving slowly

Supply Chain positioning

Technology evaluation


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Looking Ahead – late 2011 and beyond

Sales channels emerging

Multiple standards

New technologies emerging

Healthy marketing budgets

Targeted campaigns


Social CommerceYesterday, Today & Tomorrow

tnooz-Amadeus Mid-year 2011 Webinar


Social Commerce – Primordial Swamp

June 29, 2011Image: Elephi Pelephi flickr

Robert Cole | RockCheetah - 9


Social Commerce – Yesterday(Predictions from December 2010)

• Social– Telepresence (FaceTime) | Hit on New Phones?

• Location– Check-ins Growing Rapidly | Going Mainstream?

• Mobile– NFC Gathering Steam | Maybe in June iPhone 5?

• Commerce– Groupon | Rapid Expansion + Rampant Cloning

June 29, 2011Image: Katherine H flickr


Social Commerce – Today(Observations from June 2011)

• Social– Limited Traction for Social Currencies

• Klout Score & Empire Ave Share Price?

• Location– Geo-tailored Offers Showing Promise

• jetBlue – 10th Anniversary

• Mobile– Promo-Driven Flash Mobs

• Ocean Properties – Bacardi Girls

• Commerce– Currently, Most Group Buying Isn’t Social

• Station Casinos – welovelocals

June 29, 2011 tnooz-Amadeus Mid-year 2011 WebinarImage: kagey_b flickr



Social Commerce – Tomorrow(Prophecies beyond July 2011)

• Social– Social Graph Consolidation

• Facebook Gets Semantic

• Location– Venue Harmonization

• FourSquare Venues Project

• Mobile– Near Field Communications

• Payments, Ads & Loyalty Get Personal

• Commerce– Wallets

• Google Wallet | Apple iWallet are Game Changers

June 29, 2011Image: just.Luc - flickr


2011: Where We've Been, Where We're Going

Mobile travel products, platforms and technology

Gerry SamuelsFounder & Executive Director

Mobile Travel Technologies Limited (MTT)

Who is MTT?

MTT’s offices at The Digital Hub in

Dublin

Founded in 2005● Privately held Company

Launched first mobile services in 2006

Development Centres in EMEA & Asia● Dublin HQ● Manila● London (Marketing)

100% Focus on Mobile Travel● for Travel Intermediaries● for Travel Providers (airlines, hotels,

car rental)

Fast growing team of mobile travel specialists

● Team drawn from travel technology and mobile software backgrounds

● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting

© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

MTT Clients include:

MTT Powers Mobile Web & Apps

The mobile world changed on 29June, 2007

19% of all hotel queries are conducted on mobile devices

Google, May 2011

A Fact

“I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time”

Rob Torres, Head of Google Travel, May 2011

An Opportunity

• Orbitz sees 4x more same day bookings on mobile than on PC

– Barney Hartford, President & CEO, Orbitz, May 2011

• In June 2011 more people will use google maps on mobile than on desktop

– Marissa Meyer, Google, May 2011

• 6 out of 10 mobile users download travel apps

– May 2011 TripAdvisor Survey

Some (Surprising?) Facts

Product % Buying

Music/Movies/Games 42 per cent

Consumer Electronics 19 per cent

Apparel 14 per cent

Entertainment Tickets 13 per cent

Travel 12 per cent

Source: InMobi Mobile Shopping and mCommerce study, May 2011

Full study conducted in 14 countries among 15,000 consumers

Mobile purchases (US)

“And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsiaWIT Conference 2010

http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704

Webintravel Conference Singapore, October 2010


There can be only oneSource: Highlander Productions Ltd.

Source: mobileattack.com

Source: nytimes.com

Source: http://niallmccarroll.wordpress.com/

Source: globalmoxie.com

Native Apps Web Apps Mobile Web

Description Native for specific platforms

Web sites AJAX/HTML

Simple web sites, no device control

User Experience High High Medium/High

Discoverability App Store URL URL

Stickiness High Medium Medium

Device Capabilities

High Medium Low

Device Coverage Low, only works on own platform

Medium, all smartphones

100%

Market Share Low to High Medium, all smartphones

100%

Complexity High Medium Low

Which mobile channels?


1st October, 2010Copyright © Mobile Travel Technologies Limited,

2010 Proprietary & Confidential

29Copyright © Mobile Travel Technologies Limited,

2010 Proprietary & Confidential

CMS

Res System

Regular Website

Mobile Web

NativeApplications

SQL Database

DeviceDatabase

Transcoder

Connectors

App API

UI LayerBusiness

Layer(objects &

rules)

M B


Supporting multiple mobile channels

Gerry Samuels

Needs more suitable heading

In mobile, fragmentation is forever.

Deal with it. Richard Wong, Accel Capital

Source: flickr.com/photos/ginable

Source: flickr.com/photos/silentmute

Platforms - Where to Next?

• Need to manage the various mobile channels

• Both mobile web and apps are relevant

• Marketing and e-Commerce requires the flexibility to manage mobile in real-time

Thank You

www.mttnow.com

Thank You