PRESENTATION ON

TOURISM IN INDIA

PREPARED BY: NITIKA VOHRA DIVYA SOMANI

MEANING: Travel for recreational, leisure or business

purposes. Involves temporary, short term movement of

people- to destination place from their residence.

INTRODUCTION

India ranked among the top 10 tourist destinations of the world.

Large no. of domestic & foreign tourists visit every year.

- more than 17.9 million annual foreign tourists & 740million domestic tourism visits.Uttar Pradesh, Rajasthan, Gujarat & Kerala are

top tourist places in India.

TOURISM IN INDIA

2nd highest foreign exchange earner for India. Contributes around 5.9% of country’s GDP.Good source of employment - around 41.8

million people are employed.Online tourism getting famous- accounted a

turnover of over 800 million.

ROLE OF TOURISM

HISTORY TOURISM

ADVENTURE TOURISM

MEDICAL TOURISM

ECO TOURISM

TYPES OF TOURISM

CULTURAL TOURISM

RURAL TOURISM

PILGRIMAGE TOURISM

BEACH TOURISM

More disposable income in the hands of middle class.

Concept of holiday is gaining popularity.Aggressive advertising campaigns like

‘Incredible India’ by tourism ministry of India.Easily accesable tourist packages by tourist

companies.

FACTORS CONTRIBUTING TO TOURISM

TAJ MAHAL – AGRA.MOUNTAINS IN HIMALAYA.BANK OF RIVER GANGA – VARANASI.JAISALMER – IN RAJASTHAN.PALOLEM – IN GOA.GOLDEN TEMPLE – AMRITSAR.AJANTA CAVES – MAHARASHTRA.

TOURIST ATTRACTIONS IN INDIA

Generation of income & employment opportunities.

Source of foreign exchange earnings.

Preservation of national heritage & environment.

Development of infrastructure.

Inter regional interaction.

BENEFITS FROM TOURISM

Improper communication system to interior & remote places.

Economical exploitation of tourists.

Pollution problem.

Poor hygienic conditions

Security problems.

PROBLEMS RELATED TO TOURISM

In 2002, Govt. announced a New Tourist Policy of 7S mantras:-

Swaagat (Welcome) Soochanaa (Information) Suvidha (Facilitation) Suraksha (Security) Sahyog (Co-operation) Sanrachnaa (Infrastructure) Safaai (Cleanliness)

INITIATIVES TAKEN BY GOVT. TO PROMOTE THE INDUSTRY

INCREDIBLE INDIA – Under this program, the govt. creates, promotes India through various integrated marketing programs.

ATITHI DEVO BHAVA – Under this program, the govt. creates awareness among Indian people who come in contact with the tourists.

Various infrastructure building initiatives.

Expected to grow by 8.2% by 2019.To be 2nd largest employer in the world.To become the 5th fastest growing business

travel destination.

FUTURE PROSPESTS

Very immense effect.Sectors like horticulture, poultry, handicraft &

construction-benefitted immensly.Provide indirect employment to million of people

through linkages with other sectors.

IMPACT ON OTHER SECTORS