Tržno komuniciranje preko socialnih medijev - Rajka Lunić

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Tržno komuniciranje preko socialnih medijev (Rajka Lunič, Lifeclass) na 12.Motivacijskem srečanju.

Text of Tržno komuniciranje preko socialnih medijev - Rajka Lunić

  • Trno komuniciranje preko socialnih medijev na primeru

    LifeClass Hotels & Spa

  • Everyone says social media is a unicorn, but maybe its just a horse?

  • Terme na morju Svet zdravih uitkov

  • Jej dobro. Spi dobro. Svet zdravih uitkov

  • LifeClass Web Page

    New

    Travel cycle

  • Twitter, Pinterest, Instagram

    Its better to have 100 people who love you, than 1 million people who kinda like you.

  • YouTube

    Predstavitev produktov: Sauna Park, Wai Thai Center, Thalasso Center, Ayurveda Center itd. Dogodki: Flash Mob, Full Moon Party

    As far as search is concerned, Youtube is the new Google.

  • Facebook LifeClass Portoro

    SLO / DE LifeClass Portorose

    ITA

  • Kaj vsi priakujemo od SM? ROI

    Booking

    Poveanje prepoznavnosti in zavedanja o BZ

    Bolji priklic BZ

    Ustvarjanje WOM

    Ustvarjanje / poveanje t. konverzij (z nijimi stroki)

    Ciljno targetiranje oglasov

    Ustvarjanje neposredne in dvosmerne komunikacije z gosti

    Povpraevanja

    Nenehna prisotnost v ivljenju potencialnega gosta

    Veje zaupanje govoricam prijateljev in druine (kot drugim kanalom: radio, TV) Veje uinkovitost oglasov (prilagojeno: spolu

    starosti, stanu, kraju bivanja)

    Konverzije

  • Whoever tells the best stories goes home with the most marbels.

  • Content is still king.

    SOCIAL MEDIA:

    Content is in a PHOTO/VIDEO.

    STORYTELLING PHOTOS

    5 elementov dobre storytelling fotografije:

    Mood, Idea, Emotion, Narration, Message

  • LifeClass Content

  • Videi, destinacija, aktualne vsebine

  • PraFilip

  • Novoletni skok v morje

  • Zakljuki 1. Travel cycle: Dreaming Martin Luter King did not say I have a mission statement. 2. Travel cycle: Sharing B2B and B2C no longer exist. All that matters now is P2P. People-to-preople. 3. Osebni odnosi Its more difficult to unsubscribe from a relationship. 4. Ustvarjanje kreativnih vsebin, zgodb If you get bored with social media, its because you are trying to get more value than you create.

  • Hvala za pozornost.