Trno komuniciranje preko socialnih medijev na primeru
LifeClass Hotels & Spa
Everyone says social media is a unicorn, but maybe its just a horse?
Terme na morju Svet zdravih uitkov
Jej dobro. Spi dobro. Svet zdravih uitkov
LifeClass Web Page
New
Travel cycle
Twitter, Pinterest, Instagram
Its better to have 100 people who love you, than 1 million people who kinda like you.
YouTube
Predstavitev produktov: Sauna Park, Wai Thai Center, Thalasso Center, Ayurveda Center itd. Dogodki: Flash Mob, Full Moon Party
As far as search is concerned, Youtube is the new Google.
Facebook LifeClass Portoro
SLO / DE LifeClass Portorose
ITA
Kaj vsi priakujemo od SM? ROI
Booking
Poveanje prepoznavnosti in zavedanja o BZ
Bolji priklic BZ
Ustvarjanje WOM
Ustvarjanje / poveanje t. konverzij (z nijimi stroki)
Ciljno targetiranje oglasov
Ustvarjanje neposredne in dvosmerne komunikacije z gosti
Povpraevanja
Nenehna prisotnost v ivljenju potencialnega gosta
Veje zaupanje govoricam prijateljev in druine (kot drugim kanalom: radio, TV) Veje uinkovitost oglasov (prilagojeno: spolu
starosti, stanu, kraju bivanja)
Konverzije
Whoever tells the best stories goes home with the most marbels.
Content is still king.
SOCIAL MEDIA:
Content is in a PHOTO/VIDEO.
STORYTELLING PHOTOS
5 elementov dobre storytelling fotografije:
Mood, Idea, Emotion, Narration, Message
LifeClass Content
Videi, destinacija, aktualne vsebine
PraFilip
Novoletni skok v morje
Zakljuki 1. Travel cycle: Dreaming Martin Luter King did not say I have a mission statement. 2. Travel cycle: Sharing B2B and B2C no longer exist. All that matters now is P2P. People-to-preople. 3. Osebni odnosi Its more difficult to unsubscribe from a relationship. 4. Ustvarjanje kreativnih vsebin, zgodb If you get bored with social media, its because you are trying to get more value than you create.
Hvala za pozornost.
