UK Tourism Report

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An insight into demographics, market dynamics, market size and share of UK inbound tourism, UK outbound and domestic tourism and a 10 year tourism forecast.2009 statistcis is also included.

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  • 1. UK Tourism Report

2. Country Profile

  • Member of EU
  • Permanent seat on the United Nations Security council
  • Worlds first industrialised country
  • Worlds sixth largest economy
  • Member of Commonwealth of Nations, G8 ,Organisation for Economic Co-operation and Development(OECD), North Atlantic Treaty Organization (NATO) and the World Trade Organisation (WTO)

United Kingdom comprises Great Britain and Northern Ireland(Great Britain includes England, Scotland, and Wales) 3. UK Fact Sheet Western European Time Zone (WET). Western European Standard Time is Greenwich Mean Time (GMT) Time ZoneBritish Pound (GBP) Currency English, Welsh, Irish Gaelic, Scottish Gaelic Major Languages 36,600 (2008 est.) country comparison to the world: 31 $36,500 (2007 est.)$35,500 (2006 est.) note: data are in 2008 US dollars GDP - per capita (PPP)$ 99% Literacy 61,113,205 (July 2009 est.)Country comparison to the world: 23 Population Total: 243,610 sq kmCountry comparison to the world: 86 Area London (metropolitan pop. about 7.2 million) Capital City United Kingdom (UK) Conventional short formUnited Kingdom of Great Britain and Northern Ireland Official Name 4. UKInboundMarket: Access

  • In 2007, 77% of overseas visitors travelled to the UK by air, 14% by sea, and 10% by Tunnel

5. UK Inbound : Demographics 47% of all overseas visitors were aged 25-44 81% of Business visitors are male 25-34 year olds accountfor 23% of Holiday and VFR visits57% of study visits are from 16-24 year olds Overall, 58% visitors were male, 42% female 6. UK Inbound: Demographics

Key Travelling Groups 40% Travelling alone 27% Not alone, but no Children or Partner in group 7% Children in group but no Spouse / Partner 20% Spouse / Partner but no Children in travel group 6% Traditional Family of Spouse / Partner & Children 7. UK Inbound: Market Dynamics Purpose of Visit Decline in Business Travel is indicated 8. UK Inbound: Market Dynamics

  • Length of stay:
  • Short breaks (1-3 nights) account for 43% of visits
  • Seasonality:
  • 29% visit in the peak summer season (July - Sept) and 26% in spring (April - June)
  • Motivators:
  • History/Culture/Scenery; Shopping is a core visit activity

9. UK Inbound: Market Size Top 10 Source Markets: Visits and Spend 10. UK Inbound 2008: Top Five 11. UK: Market Share 12. UK: Market Share 13. UK Domestic 2008

    • 52.0 millionholidays of one night or more spending 11.4 billion
    • 44.1 millionovernight trips to friends and relatives spending 4.8 billion
    • 18.2 millionovernight business trips spending 4.5 billion

14. UK Outbound

  • Visits (June 08- June 09):
    • North America: down by 15 per cent (4 million)
    • Mainland Europe: down by 10 per cent (63.5 million)
    • Rest of the World: down by 9 per cent (9.1 million)
    • Number of Britons travelling overseas: 10 per cent drop over past year
  • Spend:
  • 8 per cent drop -7.6billion

15. UK Online Environment

  • Total online population (000's) in 2009: 43221
  • Percentage of population online in 2009: 70.9%
  • Percentage of UK Searches among leading
  • search engine providers:
    • Google Properties: 87.30%
    • Yahoo! Properties: 4.09%
    • MSN Properties: 3.72%
    • Ask Properties: 3.07%

16. UK Tourism: 2009 -4.1%(March 2008 March 2009)20.5Domestic overnight trip spending (bn)-8.3% (March 2008 - March 2009)114.4Domestic overnight trips (m)-1.4% (May 2008 - May 2009)16.1Inbound Visitor Spending(bn)-8.4% (May 2008 - May 2009) 30.4Inbound Visits (m)Annual Change 17. UK: 10-year Forecast 9.8% (83.7 bn or US$ 149.9 bn) 11.3% (GBP 45.4 bn or US$ 67.4 bn) Export earnings from international visitors and tourism goods 2.9% -0.6% Real GDP growth for Travel & Tourism economy 9.9% (3,261,000 jobs or 1 in every 10.1 jobs by 2019) 9.6% (2,947,000 jobs or 1 in every 10.4 jobs) Contribution of the Travel & Tourism economy to employment 9.8% (GBP 227.0 bn or US$ 406.3 bn) 9.4% (GBP 134.7 bn or US$ 200.1 bn) Contribution of Travel & Tourism to Gross Domestic Product (GDP)2019 2009 18. References

  • World Travel & Tourism Council (WTTC)
  • Visit Britain
  • Office for National Statistics -Travel Trends 2008
  • Britain Inbound
  • European Travel Commission
  • Central Intelligence Agency (CIA)