UK Tourism Report

Country Profile

• Member of EU• Permanent seat on the United

Nations Security council• World’s first industrialised

country• World’s sixth largest economy• Member of Commonwealth of

Nations, G8 , Organisation for Economic Co-operation and Development (OECD), North Atlantic Treaty Organization (NATO) and the World Trade Organisation (WTO)

United Kingdom comprises Great Britain and Northern Ireland (Great Britain includes England, Scotland, and Wales)

UK Fact SheetOfficial Name United Kingdom of Great Britain and

Northern Ireland

Conventional short form United Kingdom (UK)

Capital City London (metropolitan pop. about 7.2 million)

Area Total: 243,610 sq km Country comparison to the world: 86

Population 61,113,205 (July 2009 est.) Country comparison to the world: 23

Literacy 99%

GDP - per capita (PPP) $ 36,600 (2008 est.) country comparison to the world: 31 $36,500 (2007 est.)$35,500 (2006 est.) note: data are in 2008 US dollars

Major Languages English, Welsh, Irish Gaelic, Scottish Gaelic

Currency British Pound £ (GBP)

Time Zone Western European Time Zone (WET). Western European Standard Time is Greenwich Mean Time (GMT)

UK Inbound Market: Access

In 2007, 77% of overseas visitors travelled to the UK by air, 14% by sea, and 10% by Tunnel

14% 10%

77%

Air

Sea

Tunnel

UK Inbound : Demographics

58%

42%

Male

Female

47% of all overseas visitors were aged 25-44

81% of Business visitors are male

25-34 year olds account for 23% of Holiday and

VFR visits

57% of study visits are from 16-24 year olds

Overall, 58% visitors were male, 42% female

UK Inbound: Demographics

Traditional Family of Spouse / Partner & Children

6%

Spouse / Partner but no Children in travel group

20%

Children in group but no Spouse / Partner

7%

Not alone, but no Children or Partner in group

27%

Travelling alone 40%

Key Travelling Groups

UK Inbound: Market Dynamics

2%

27% 33%

30%Holiday

VFR

Business

Study

Purpose of Visit

Decline in Business Travel is indicated

UK Inbound: Market Dynamics

• Length of stay:Short breaks (1-3 nights) account for 43% of visits

• Seasonality:29% visit in the peak summer season (July - Sept) and 26% in spring (April - June)

• Motivators: History/Culture/Scenery; Shopping is a core visit activity

UK Inbound: Market Size Top 10 Source Markets: Visits and Spend

UK Inbound 2008: Top Five

UK: Market Share

UK: Market Share

UK Domestic 2008

  52.0 million holidays of one night or more

spending £11.4 billion 

44.1 million overnight trips to friends and relatives spending £ 4.8 billion

18.2 million overnight business trips spending £4.5 billion

UK Outbound

• Visits (June’ 08- June’ 09):– North America: down by 15 per cent (4 million)– Mainland Europe: down by 10 per cent (63.5 million) – Rest of the World: down by 9 per cent (9.1 million)– Number of Britons travelling overseas: 10 per cent drop

over past year

• Spend: 8 per cent drop - £7.6billion

UK Online Environment

Total online population (000's) in 2009: 43221

Percentage of population online in 2009: 70.9%

Percentage of UK Searches among leading search engine providers: – Google Properties: 87.30%– Yahoo! Properties: 4.09%– MSN Properties: 3.72%– Ask Properties: 3.07%

UK Tourism: 2009

Annual Change

Inbound Visits (m) 30.4 -8.4% (May 2008 - May 2009)

Inbound Visitor Spending (£bn)

16.1 -1.4% (May 2008 - May 2009)

Domestic overnight trips (m)

114.4 -8.3% (March 2008 - March 2009)

Domestic overnight tripspending (£bn)

20.5 -4.1% (March 2008 – March 2009)

UK: 10-year Forecast

2009 2019

Contribution of Travel & Tourism to Gross Domestic Product (GDP)

9.4% (GBP 134.7 bn or US$ 200.1

bn)

9.8% (GBP 227.0 bn or US$ 406.3 bn)

↑

Contribution of the Travel & Tourism economy to employment 9.6%

(2,947,000 jobsor 1 in every

10.4 jobs)

9.9% (3,261,000

jobsor 1 in every 10.1 jobs by

2019)

↑

Real GDP growth for Travel & Tourism economy-0.6% 2.9% ↑

Export earnings from international visitors and tourism goods 11.3% (GBP 45.4 bn or

US$ 67.4 bn)

9.8% (83.7 bn or US$ 149.9

bn)

↓

References

• World Travel & Tourism Council (WTTC)• Visit Britain• Office for National Statistics -Travel Trends 2008• Britain Inbound• European Travel Commission

• Central Intelligence Agency (CIA)