VIETNAM TOURISM

Group 2

Hoa Sen Uninersity & Upec

CONTENT

Overview

SWOT

Vietnam vs Thailand

Why VIETNAM

• Capital city: Hanoi• Surface area: 332,000 sq km• Population: 86.3 million

• Official language(s): Vietnamese

Overview

Key national information

• VietNam War more than Viet Nam as a hole• Beauty country• Friendly people

• Richness of culture, cultural heritage

Overview

Overview

2004

• 2.9 million international arrivals

2008

• 4.218 million international passengers

2009

• 3.8 million international passengers

2010

• On-track to receive 4.4 million international visitors• Forecast:4.5-4.6 million international foreign tourist, 28 domestic

tourist agency• 190 foreign direct invest projects with total registered capital of

$4.64 billion

STATISTICAL DATA OF VIETNAM TOURISM

SWOT

STRENGTHS

Proactive government policy approach, prioritizing the tourism sector Vietnam advertising on

Vast landscape and land funds develop tourism industry in the

futureMajor investment in Vietnam Airlines

Weakness

HR staffs: 850.000 50% trained Be weak in foreign

languages (Japanese, Chinese, Korean)

Most of them are below English standard

The government is still prone to arbitrary and

disruptive policy decisions at

microeconomic level.

Health services in provinces still

be inlow

standard

• Tax breaks offered to foreign investors.

• Government is easing visa requirements.

Opportunities

• Tax breaks offered to foreign investors.

• Government is easing visa requirements.

Threats

VIETNAM VS

THAILAND

MOUNTAIN

DELTA

RIVER

Vietnam & Thailand

Tourism

Thailand Vietnam

Related to the political disturbances during April and May 2010, the second quarter arrivals of 2010 were low

International visitors to Vietnam in September, 2010 estimated 383,463 arrivals, increasing by 26.0% over the same period last year. Total international arrivals in 9 months reached 3,731,919 representing a 34.2% growth.

WHY VIETNAM

WHY VIETNAM?

Open policyStable environment

Vietnam – The hidden charm

OPEN POLICY

• Clear policy to promote tourism development

• Strengthening professional skills & service quality

• Tax breaks offered to foreign investor

STABLE POLICY

• Domestic political risks • Social instability risks • Institutional

weaknesses • Human resource risks • Infrastructure risks • External political risks

Source: http://www.nagacorp.com/eng/images/overview/risk_compare.jpg

Civilwar in

Thailand

Natural landscape

Bà Nà

Hidden charms

Đà Nẵng Mộc Châu

Hue Nha trang Phan thiet

World natural heritages

Multiple traditional festivals

TẾT HOLIDAY

FESTIVAL IN HƯƠNG TEMPLE

Spiritual heritages

CỒNG CHIÊN

NHÃ NHẠC

Culinary art & cuisine

Thanks for

Enjoying