Nisqually River Council January 2014

eTourism Program

Digital Based Marketing

•  Unincorporated Pierce County: Elbe, Ashford, Greenwater & Crystal Mountain

•  Unincorporated Lewis County: Mineral, Packwood, Ashford & Randle

•  City of Morton, City of Enumclaw and Town of Eatonville

VisitRainier.com

VisitRainier.com is Mobile Friendly

Goal: Put Heads in Beds

Hiking Options: One of the most popular pages

Check out the upcoming events here:

Find out what the weather is like at Paradise or Longmire

Scenic Drive Tours

Digital Marketing •  Google Adwords •  Bing Adwords •  Facebook Ads •  Contests •  Videos •  Website content development •  On-line availability through Book Direct

•  Twitter: @visitmtrainier o  4,156 followers, 2-4 tweets per day

•  YouTube: TheMountRainier o  270,459 video views, 28 videos

•  Blog: Visit Rainier Blog o  40,078 views, 2-4 posts per month

•  Facebook: Visit Rainier o  45,147 fans, 2-3 posts per week

Campaigns targeting consumers, stakeholders & lodging properties

200,000 brochures produced and distributed annually

•  State ferries •  Seattle Eastside •  Portland •  SeaTac Airport •  Statewide Visitors Information Centers •  Download from VisitRainier.com & ExperienceWa.com •  Consumer & tradeshow events

Public Relations

•  Travel Media •  Community Relations •  Group Tours •  Tradeshows •  Memberships and partnerships

Thanks to the Nisqually River Council

•  As much as Visit Rainier is a promotional marketing entity, we fully appreciate the goals and mission of those who work tirelessly to protect the very lands we all enjoy.

•  Our goal is to adequately prepare visitors who come to the region so their expectations are met and their experience is positive. This ensures return visits and encourages referrals to our region.

•  Recreational opportunities, activities and attractions will continue to exist only if we all work together to protect our precious resources.