1. Titulo de lapresentacin02-04-2012The Social Media Analytics
& Technology Company
2. ndiceOpcin 1Opcin 2Opcin 3Opcin 4Opcin 5
3. RANKING OF WORLD TOP AIRLINES Our aim is to analyse the
world top airlines and their relationship withsocial media. In our
research we have compiled the main world airlines Sources:
According to the approach of our analysis, we have consideredthe
following source on our
research:http://www.travelandleisure.com/worldsbest/2012/air-cruise-more/international-airline/376Proposal
4. RANKING OF WORLD TOP AIRLINESRanking on June 3rd, 2013
5. RANKING OF WORLD TOP AIRLINESRanking on June 3rd, 2013
6. RANKING OF WORLD TOP AIRLINESTWITTERWe highlight several
points for this social network: How often do they tweet? Number of
tweets / Number of followers: How many tweets the company needs
toget a fan. Do they retweet when they are mentioned? Do they
create traffic to other sites?
7. RANKING OF WORLD TOP AIRLINESHow often do they tweet?Airline
Daily Tweets Number of dailytweetsWeekendsCathay Pacific Yes High
YesAir New Zealand Yes High YesQatar Airways Yes High YesVirgin
Atlantic No daily tweets High-medium NoEmirates Yes High Yes
8. RANKING OF WORLD TOP AIRLINESHow often do they tweet?Airline
Daily Tweets Number of dailytweetsWeekendsKorean Air Yes High
YesThai AirwaysInternationalYes High YesSingapore Airlines Yes High
YesAsiana Airlines No daily tweets High-medium NoEVA Airways Corp
Yes High Yes
9. RANKING OF WORLD TOP AIRLINESNumber tweets/Number
offollowers
10. RANKING OF WORLD TOP AIRLINESAirlines YES NOCathay Pacific
XAir New Zealand XQatar Airways XVirgin Atlantic XEmirates XKorean
Air xThai Airways International xSingapore Airlines xAiana Airlines
xEva Airways Corp xDo they retweet when theyare mentioned?
11. RANKING OF WORLD TOP AIRLINESDo they create traffic to
othersites?All of them redirect traffic to other sites
12. RANKING OF WORLD TOP AIRLINESDo they create traffic to
othersites?
13. RANKING OF WORLD TOP AIRLINESCATHAY PACIFIC-->65
POINTSIt is used as a channel for customer service and to answer
bothnegative and positive comments. 467.431 fansThey have comments
on their wall.They postphotos of their destinations and ask
questions totheir fansThey post special offers11.682
suscribers2.578.710 viewsThey have playlists and commentsThey do
not have a veryupdated blog
14. RANKING OF WORLD TOP AIRLINESCATHAY PACIFIC-->65
POINTSThey have a very updated profile posting newsrelated to their
company, they generatecomments.9 boards123 pinsGood description on
the About, they share manyupdates, they have a very good
description inproducts and services and employment.2.643
followers78 photosPhotos of the flight attendants, itsservices
(food, drinks ...)Photos of the team
15. RANKING OF WORLD TOP AIRLINESThey are very active on
Twitter116,784 followersThey have many positive comments from their
fansThey raffle invitations to premieres among its followersThey
are appointed for prestigious magazines such as Top 10 business
class airlinesAIR NEW ZEALAND-->64 POINTS
16. RANKING OF WORLD TOP AIRLINES 376 642 fansThey have
comments on their wall. Many of the commentsare negative but they
respond to them.They post photos of their destinations and ask
questions totheir fans 14.329 suscribers24.403.844 viewsThey have
playlists andcommentsThe channel isvery wellcategorized, with
beautiful desingand picturesAIR NEW ZEALAND-->64 POINTS28
boards877 pins2.748 followers
17. RANKING OF WORLD TOP AIRLINESThey have a very updated
profile posting newsrelated to their company, they
generatecomments.Good description on the About, they share
manyupdates, they have a very good description inproducts and
services and employment.AIR NEW ZEALAND -->64 POINTS
18. RANKING OF WORLD TOP AIRLINES78,548 followers9,088
tweetsThey Retweet customercommentsThey put their offers andnew
routesQATAR AIRWAYS-->62 POINTS
19. RANKING OF WORLD TOP AIRLINES 1.084.654 fans Comments are
not activated They show photos of different airplanesThey are
sponsors of FC BarcelonaThey participate in social actions: Educate
achild 2.612 suscribers657.247 viewsThey have playlists but
nocommentsThey do not have Foursquarevery updatedQATAR
AIRWAYS-->62 POINTS
20. RANKING OF WORLD TOP AIRLINESThey have a very updated
profile posting newsrelated to their company, they
generatecomments.13 boards194 pinsThey have a simple description in
the About and inproducts and services799 followers14 photosThey
have recently started on thissocial networkQATAR AIRWAYS-->62
POINTS
21. RANKING OF WORLD TOP AIRLINES152.048 followers210281
tweetsThey tweet their offers,news about their flightsVIRGIN
ATLANTIC-->60 POINTS
22. RANKING OF WORLD TOP AIRLINES 238.499 fansThey have
comments on their wall.They postphotos of their destinations and
ask questions totheir fans2029 suscribers1.362.663 viewsThey have
playlistsThey have a well categorizedblog according to the topic
ofeach postVIRGIN ATLANTIC-->60 POINTS11 boards296 pins
23. RANKING OF WORLD TOP AIRLINESThey have a very
updatedprofile posting news relatedto their company, theygenerate
comments.Good description on the About, they share manyupdates,
they have a very good description inproducts and services and
employment.140 photos4.171 followersPhotos of the flight
attendants,their services (food, drinks ...)Photos of the
teamVIRGIN ATLANTIC-->60 POINTS
24. RANKING OF WORLD TOP AIRLINES5.787 followersThey do not
tweet or retweet, they do not have activity on Twitter 1.646.133
fansComments are not activatedThey post photos of their
destinations and askquestions to their fansThey update a lot8.098
suscribers6.484.757 viewsThey have playlists and
commentsEMIRATES-->59 POINTS
25. RANKING OF WORLD TOP AIRLINESThey have a very updated
profile posting newsrelated to their company, they
generatecomments.4 boards6 pinsGood description on the About, they
share manyupdates, they have a very good description inproducts and
services and employment.1.984 followers145 photosPhotos of the
different planes anddestinationsEMIRATES-->59 POINTS
26. RANKING OF WORLD TOP AIRLINESIt is used as a channel for
customer service and to answer bothnegative and positive
comments.They show pictures of the different models of
airplanesKOREAN AIR-->58 POINTS
27. RANKING OF WORLD TOP AIRLINES99.877 fansThey have comments
on their wall.They postphotos of their destinations and ask
questions totheir fansThey post special offersThey post both in
English and Korean3.126 suscribers1.450.265 viewsThey have
playlists and manycommentsThe blog is very wellcategorizedThey talk
about differentdestinations and places to visitKOREAN AIR-->58
POINTS
28. RANKING OF WORLD TOP AIRLINESThey have a very updated
profile posting newsrelated to their company, they
generatecomments.10 boards85 pinsThey have their profile
emptyKOREAN AIR-->56 POINTS119 followers7 photosPhotos of the
different planes
29. RANKING OF WORLD TOP AIRLINES733 tweets18.447 followersIt
is used as a channel for customer service and to answer
bothnegative and positive comments.THAI AIRWAYS-->55 POINTS
30. RANKING OF WORLD TOP AIRLINES 325.829 fansThey post both in
English and ThaiComments are not activatedTHAI AIRWAYS-->55
POINTS1.689 suscribers216.492 views
31. RANKING OF WORLD TOP AIRLINESThey do not have a very
updated profile. Theyonly have a post.They have their profile
empty18.818 followers336 photosPhotos of the flight attendants,
itsservices (food, drinks ...)Photos of the teamTHAI
AIRWAYS-->55 POINTS
32. RANKING OF WORLD TOP AIRLINES35,067 followers3.653
tweetsThere is much activity by users telling their experiencesThey
appreciate the positive comments of their followersThey use Twitter
as a customer service channel to solve problemsThey tweet their
offers and talk about the services offered on theirflightsSINGAPORE
AIRLINES-->49 POINTS
33. RANKING OF WORLD TOP AIRLINES 268.938 fansThe comments are
not activated.They post pictures of different destinations.They
communicate when they have technicalproblems on their website and
they try to solvethe potential problems that may have caused
tousers.1.878 suscribers260.051 viewsThey have playlistsThey do not
have commentsSINGAPORE AIRLINES-->49 POINTSThey have their
profile empty
34. RANKING OF WORLD TOP AIRLINES21.728 followers2.115 tweetsIt
is used as a channel for customer service and to answer
bothnegative and positive comments.ASIANA AIRLINES-->45
POINTS
35. RANKING OF WORLD TOP AIRLINES 26.596 fansThey have comments
on their wall.They postphotos of their destinations and ask
questions totheir fansThey post special offersASIANA
AIRLINES-->45 POINTS6 boards38 pins
36. RANKING OF WORLD TOP AIRLINESThey have a very updated
profile posting newsrelated to their company, they
generatecomments.They only have a description on the About, but
theyhave empty the parts of products and services andemployment.80
followers12 photosPhotos of the flight attendants, itsservices
(food, drinks ...)Photos of the teamASIANA AIRLINES-->44
POINTS
37. RANKING OF WORLD TOP AIRLINES 6.159 fansThey have comments
on their wall.They postphotos of their destinations and ask
questions totheir fansThey post special offers556 suscribers113.893
viewsThey have playlists and commentsEVA AIRWAYS CORP-->18
POINTS
38. RANKING OF WORLD TOP AIRLINESThey have a very updated
profile posting newsrelated to their company, they
generatecomments.Good description on the About, they share
manyupdates, they have a very good description inproducts and
services and employment.EVA AIRWAYS CORP-->17 POINTS
39. RANKING OF WORLD TOP AIRLINES All of the World Top Airlines
seem to have one clear aim by using social networks, theywant to
interact with their followers and they want to share their thoughts
andexperiences. Social networks allow them to deliver the
up-to-date information tofollowers without boundary and they offer
customer supports through socialnetworking. In order to capture
fans, they stay active and immediate response to fans enquiries
andalways update interesting topics. Promotional event is effective
to recruit followers. Their communication strategy is to stay close
to the fans and followers, keeping updateand keeping connections.
In terms of responsiveness to our comments, the best and the
fastest has been KoreanAir, followed by Cathay Pacific, Korean Air,
Qatar Airways and Singapore Airlines.CONCLUSIONS
40. RANKING OF WORLD TOP AIRLINES On Twitter: they all use this
network as a channel for customer service, responding totweets and
trying to resolve issues. They also thank customers who share
photos oftheir experiences. On Facebook: they interact with users,
answering their questions and complaints, theypost pictures off
their best destinations. They also post promotions to encourage
itsusers and they do many questions to create conversation and the
feeling of communityCONCLUSIONS
41. RANKING OF WORLD TOP AIRLINES On YouTube: The main
strategies of leading brands to stand out are: creating playliststo
help the user with the search. Thematic diversity of their videos.
Having a customizedesign channel to show the brand image. Blog: It
is used to talk about topics such as travel and different
destinations worldwide. On Google Plus: They all seem to know the
importance of this social network toimprove SEO and who post too
often, have pictures and good description in the
About.CONCLUSIONS
42. RANKING OF WORLD TOP AIRLINES Pinterest: It is a very
important social network for airlines to post photos of
theirdifferent destinations and different models of airplanes.
Instagram: Pinterest is less used, perhaps the use of this networks
is more interestingfor personal use and brands prefer to use
Pinterest, because it offers the possibility tostructure the photos
in different boardsCONCLUSIONS
