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Engaging Millennials (ages 20-35) is easier than you think. Learn how to engage this tech savy generation in this webinar. Millennials are the largest generation in American history, but what do they mean to your nonprofit? Better yet, what does your nonprofit mean to them? In this webinar, based on the latest research from the the Millennial Impact Report findings and examples from organizations doing great work in this area, we'll discuss four areas you can focus on to start engaging Millennials:
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4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK.
WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.
#NPWEBINAR
THIS IS NOT WHY WE ARE HERE.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
NEITHER IS THIS.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
THIS IS.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
WHAT (ALL) DONORS WANT.
Cygnus Donor Survey 1. Report of impact 2. How donations will be
used 3. Stories from
recipients
Millennial Impact Report 1. They feel inspired by
the nonprofit 2. Specific examples of
how their gift will make an impact
3. Having their gift matched
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?
INSPIRE (tell stories) 1
IMPACT (show it) 2
INCENTIVIZE (in/tangible) 3
INVOLVE (meaningfully) 4
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
“THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI
Art director Alexis Persani. Photographer Leo Caillard.
INSPIRE (tell stories)
INSPIRATION DOESN’T COME AT THE END OF THE
JOURNEY.
Identify Invite
Inform Interest
Involve Invest
Inspire
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
INSPIRATION IS WHAT STARTS THE JOURNEY.
Their Networks
Their Networks
INSPIRED
YOU ARE NOT THE HERO OF THE STORY.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
STORIES STICK. AND STORIES SPREAD.
IMPACT (show it)
KEEP FUNDRAISING STRAIGHTFORWARD.
Tell people a story about a problem their money can help solve.
Tell them specifically how you will use their money to help solve that problem.
Ask them for money.
Do what you said you would do.
Tell them what you did with their money and a story about who they helped.
GO BEYOND OUTPUTS.
Inputs
Outputs
Outcomes Impact
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
Art director Alexis Persani. Photographer Leo Caillard.
PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE.
INCENTIVIZE (in/tangible)
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
TANGIBLE INCENTIVES.
• Rewards • Access • Perks • Matching • Time sensitive • Tax benefits
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
LET TANGIBLE INCENTIVES ADD TO THE
GIVING EXPERIENCE, NOT BE THE
GIVING EXPERIENCE.
Art director Alexis Persani. Photographer Leo Caillard.
INTANGIBLE INCENTIVES.
• Feelings • Connections • Status • Significance • Purpose • Duty
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
Art director Alexis Persani. Photographer Leo Caillard.
ASK NOT WHAT YOUR DONOR CAN DO FOR
YOU, BUT ASK WHAT YOU CAN
DO FOR YOUR DONOR.
INVOLVE (meaningfully)
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
“SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON
Art director Alexis Persani. Photographer Leo Caillard.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY.
Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?
INSPIRE (tell stories) 1
IMPACT (show it) 2
INCENTIVIZE (in/tangible) 3
INVOLVE (meaningfully) 4
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
MILLENNIAL IMPACT REPORT.
FREE TOOLKIT.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@BRADYJOSEPHSON brady@charityexpress.com
Empowering people to act on the human spirit of charity.
THANK YOU!
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
4 TRENDS AFFECTING MILLENNIALS AND
GIVING. GIVING TOGETHER. 1
GAMIFICATION. 2
BENEVOLENT BUSINESS. 3
TRACKING. 4
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
GAMIFICATION.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GAMIFICATION.
BENEVOLENT BUSINESS.
BENEVOLENT BUSINESS.
TRACKING.
TRACKING.
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