Becoming an intermediary

Artful  Life  Creating  :    Becoming    

an  Intermediary

Jeonghwan  Jeon  Jeju  Center  for  Creative  Economy  &  Innovation  @  Jeju,  South  Korea  

June  14th,  2016  @  HKU

My  Chronology  of  Becomings

1971

1983

1990

1997

2006

2011

2015

Tech  &  Engineering Art  &  Culture

Apple  Computer  Kid

Theatre  Club  in  ‘Alternative  Culture’B.S  of  Computer  Science  

in  Seoul  National  University

Developing  Font  Editor  Win  a  Best  Engineer  Prize  from  Government

Head  of  Front-­‐End  Technology    &  Local  Services  in  Daum

B.A.  of  Arts  Management  in  K-­‐ARTS

Unit  Manager  of  Business  Support

CEO  of  Jeju  CCEI

1

2

3

5

6

Team  Manager  of  Management  Information  System

4

1st-­‐becoming  an  Apple  Computer  Kid

I  met  a  Apple  Computer  at  SEWOON  Electronics  Plaza  

in  the  heart  of  Seoul,  the  capital  of  South  Korea  1983  (12  years  old)

2nd-­‐becoming  Artistic

Theatre  Club  in  the  ‘Alternative  Culture’  

Art  Education  

Where  is  my  way?

when  I  graduated  the  university  

Colleagues  of  the  theatre  group  are  becoming

musicianmovie  director actor architect …

3rd-­‐becoming  an  engineer    

for  user  experience  designers

Font  Editor  HCI(Human-­‐Computer  Interaction)  

Front-­‐end  Technology  Location-­‐based  Service

reorganization  (more  hiearchically)

in  charge  of  more  than  130  people

put  down  all  titles  by  myself  (retreat)

saw  the  falling  of  the  company

4th-­‐becoming  an  (chief)  cultural  officer

(with  european  artistic  intervention  leaders  )

What’s  the  problem  with  the  company?

What’s  the  problem  of  myself  as  a  leader?

Why  can’t  we  make    sustainable  innovations?

Experimenting  Artistic  Interventions  for  the  organisation

Learning  CoP,  creative  economy,  …  Joyful-­‐Study  Group

Prof. Suhwan Jeon

Majoring  Arts  Management  in  K-­‐ARTS  

and  doing  more  artistic  interventions

-­‐  Internal  Venture  Incubation  Program  -­‐  Theatre  Discussion  Leadership  Program (200  people  -­‐  all  team  leaders  -­‐  performed)  -­‐  Building  the  creative  space  for  workers.

work

life

inside outsideHOTSPOTinterspace

work

life

inside outsideHOTSPOTinterspace

Creator

Cultural  Immigrants

IoT  Club

Contents  Producer

Designer Ventures

Users

Photo  Club

Music  Club

Author

Artists

Developer

inside outside

work

life

HOTSPOT

CHANGE

sustainability

<Case  1>  Joyful-­‐Study  Group  

&  Internal  Venture  Incubation  Program  in  Daum  

(2012~2013)

Mission  of  Daum  Communications  Corp.  “Bringing  joyful  change  to  the  world”

1995  two  founders  

Park,  Geonhi  :  photographer  Lee,  Jaewoong  :  computer  programmer

• community  with  different  departments  

• people  inside  &  outside  

• meeting  with  performance,  presentation,  and  discussion  

• Finding  and  solving  problems  together

Joyful-­‐Study  Group

but,  are  we  joyful?  what  we  make  is  joyful?  

……  what  on  earth  is  ‘joyful’?

Jeonghwan Suhwan

C.H.  Min

J.J.  Lee

B.H.  Jeong

Y.S.  Paek

I.W.  Kim

Y.C.  Kim

I.S.  Noh

2012  Joyfulness-­‐Study  Group  (Pilot  Test)

Y.E.  Kwon

Engineer

Engineer

Engineer

Marketer

Musician

Performer

Staff,  ARCOM

Photographer,  ARTE

Professor  K-­‐ARTS

Cultural  Strategist

Tango  Class  -­‐  Every  Wednesday  Evening

Daum  Internal  Venture  Incubation  Idea  Pitching  (2013)  Opening  Performance

Jenghwan Suhwan

C.H.  Min

J.J.  Lee

B.H.  Jeong

Y.S.  Paek

I.W.  Kim

Y.C.  Kim

I.S.  Noh

2013  Joyful-­‐Study  Group  (Expanding)

Y.E.  Kwon

Engineer

Engineer

Engineer

B.A.  Arts  Management

Musician

Performer

Staff,  ARCOM

Photographer,  ARTE

Professor  K-­‐ARTS

B.A.  Arts  Management

J.H.  SeoPh.D.  

Arts  Management

…

<Case  2>  Artistic  Interventions  through  webtoon  

[humanities  study  club  +  webtoon  author]  

Presented  at  the  K-­‐ARTS  Arts  Education  Class  in  2013

Daum Webtoon ‘Mi-Saeng(Incomplet Life)’ Author, Taeho Yoon

Humanities Study Club ‘Tong-tong-bae(motorboat)’Every Wednesday Evening

Best Clips of “Mi-Saeng(Incomplete Life)” and My Life at Work

<Case  3>  Artisitc  Interventions  through    

Leadership  Program  using  Theatre  

Presented    at  the  classes  of  

K-­‐ARTS  Arts  Management  Corporates  and  Arts&Culture  Class  (2013)    

Cultural  Industries  (2014)

“Art  is  one  way  whereby  human  being  seek  to    understand  the  world.”

“Theatre  is  the  art  that  comes  closest  to  life  as  it  is  lived  day  by  day.”

“Art  lifts  one  above  the  everyday  fray  and  gives  one  something  like  a  ‘god-­‐eye’  view  of  experience.”

<  Oscar  G.  Brockett  -­‐  Essential  Theatre  >

Discussion  Theatre

Rewriting Drama Scenario 유닛장의 책임과 권한 토론한 내용을 바탕으로, 아래 밑줄 부분을 다시 써 주세요.

Scene 1 • Paul : 하겠다는 건가요, 말겠다는 건가요? 그거 코드 몇줄이면 될 것 같은데, (제가 프로그래밍을 한번도 해 보진 않았지만) 저라면 몇시간이면 하겠어요!• John : ___________________________________________________________________________

__________________________________________________________________________________________________________________________________________________________________

• Paul : (Paul의 캐릭터는 견지하되 John의 대사에 맞게 응답)___________________________________________

Scene 2

• Chris : 저는 프로젝트C를 추가적으로 왜 해야 하는지 모르겠어요. 선택과 집중이 중요하다며 프로젝트A에 팀의 주요 리소스를 모두 넣은 상태인데요.• Linda : ___________________________________________________________________________

__________________________________________________________________________________________________________________________________________________________________

• Chris : (Chris의 캐릭터는 견지하되 Linda의 대사에 맞게 응답)___________________________________________

Performer  =  Audience    =  Writer

actor scenario

stage

commentator participant

text rewrite

the 4th wallReviewer

moderator

“defamiliarizing and reflecting”

“realizing self-direction”

“learning implicit knowledge from colleagues”

Everybody is a producer

Staff

Participants  become  moderators  next  time.

Situated Learning Theory (Lave & Wenger 1991)

core group

active group

peripheral grouplegitimate

participation

“Learning isa process of

moving from outsideto inside

Learning����������� ������������������  Theory

author

moderatorreviewer

participant

observer

<Case  4>  Collaboration  between  artists  and  employees  

[Daum  Space.2  Client  Committee  &  Open  Ceremony]  

Presented    at  the  classes  of  

K-­‐ARTS  Arts  Management  Cultural  Industries  (2014)

Daum  Headquarter  Office  Relocated  to  Jeju  Island  

during  10  years  since  2004

Daum  Space.1  the  Korean-­‐Architect-­‐award  winning  masterpiece  

of  Architect  Minsuk  Cho  (2012)

�)

�)

alpha

work st . Awork st . B

work st . C

work st . Dwork st . E

work st . F

bravo

charlie delta

foxtrot

workshoproom

dothouse

dothouse

bios 2

bios 1

ddam

ddam

echo

Space.2  Client  Committee  of  employees  (2012)  building  finished  (2014)

Serendipity  Strategy

Opening  Party  -­‐  April  2014  collaboration  of  employees  and  artists

But,  I  failed  an  innovation.  

two  weeks  after  space.2  was  opened,  Daum  was  merged    

by  Kakao.

5th-­‐becoming  (retreat)  an  engineer  again

codeschool

6th-­‐becoming  now

April  2015,  One  year  later  since  merging,    I  was  suggested  to  be  a  head  of    

Jeju  Center  for  Creative  Economy  &  Innovation

I  rejected,  because  …  but,  …

internal  incubation  program

creators

artists

startups

big  company  (Daum)

interspace

Diagram  of  my  experiments  in  Daum  (my  4th  becoming)  

creators

artists

startups

big  company  (kakao)interspace  (J-­‐CCEI)

Diagram  of  My  experiments  in  Jeju  Center  (my  6th  becoming)  

local  government  &  institutes

Nature  (UNESCO  world  heritage)

the  Environment  of  Jeju

13  Millions  Inbound  TouristsCultural  Immigrants  &  Relocation  of  IT  Companies

VISION  of  J-­‐CCEI

“Creative  Island,  Jeju  through  new  connections”

Design  Creative  Life  Style  

Connect,  Community,  Co-­‐Creation

public  -­‐  

private

platform  -­‐  

entrepreneurs

culture/arts  

-­‐  IT/tech

native  -­‐  

immigrant

Digital  

Nomad

IT

SpaceCulture

Converging  

my  experiences

Co-­‐working  space  implementing  Serendipity  Strategy  (2015.6  Opened)

Idea  Pitching  Day  -­‐  every  month  @  J-­‐Space

Hackathon  (2015.10)  

People  from  Jeju,  Seoul,  and  foreign  countries(digital  nomads)

1  year  of  Jeju  center  Talented  people  are  coming  to  Jeju  and  connected  to  each  other.  

Startup  ecosystem  has  been  established.

• incubating  14  startup  companies  • about  5  million  dollars  investment  to  these  companies  • connecting  11  startup  hubs  in  7  countries  • more  than  150  human  libraries  and  70  communities  • attracting  remote  workers  and  digital  nomads  

My  Becomings

• 1st  -­‐  an  Apple  Kid  • 2st  -­‐  Artistic  (art  education  in  my  theatre  group)  • 3rd  -­‐  an  Engineer  for  UX  • 4th  -­‐  a  Cultural  Officer  • 5th  -­‐  an  Engineer  Again  • 6th  -­‐  Jeju  Creative  economy  &  Innovation  • 7th  -­‐  (not-­‐knowing)

pivoting  and    converging  experiences

Danken

Jeonghwan  Jeon  drawnote@gmail.com  

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