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Rapper, music producer and author, Jonny Virgo's presentation of "City of Conspiracy" given to the Conducttr Conference 2014 (http://www.conducttr.com) a mutli-platform thriller using a variety of media to tell a story fusing conspiracy theories, hip hop and London. Using the metropolis as a canvas, Jonny wrote a novel telling the story of an ex-gang member’s fight to uncover his friend’s death that used a series of rap albums from the perpectives of the characters to reveal clues that help to uncover a conspiracy. City of Conspiracy also comprises a series of live events that feature subplots from the novel, challenging the audience to interact with the events and characters in discreet immersive theatre events that have been very well-received.
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The Conducttr Conference 2014
Jonny Virgo
How to turn creative passion into revenue
@jonnyvirgo
#cdttr2014
WHO AM I?
Jonny Virgo
Rapper & Author (Jogging & Dogging).Rum enthusiast.Part-time creator- very precious.Short-attention span.Pretty slack about details.
www.jonnyvirgo.com
What is City of Conspiracy?
A multi-platform experience fusing the mechanics of a thriller with the immersive and disturbing mannerisms of the conspiracy-theory culture that is a widespread feature of popular consciousness. All in the aim of good, old-fashioned entertainment.So far it has featured:
• A series of novels. • A series of immersive theatre events, detailing sub-plots in the first novel tentatively
entitled “Sherlock Delgado and the Illuminati Bitches”. (January 2015)• Albums of rap music written from the perspectives of the characters in the story-world.• A conspiracy-themed walking tour, involving scenes in the novel.• A text based pitch-game allowing faux ‘big shots’ to simulate investment in Illuminati-
owned companies.
What was I trying to achieve?
Initial goals
• £10,000 revenue
• Increased presence and visibility
• Learning new skills
• Create some innovative IP.
How did it happen?
Timeline
1996 Wrote first (unpublished) novel which featured same themes, character archetypes and idioms.
2009 I left the SuperBlondes.2010 I left my band Works in Progress.2011 I had my first ‘what if?’ moment concerning the project.2012 Play-tested a version of a street game that was linked to City of Conspiracy
off the back of a Gumtree ad.2013 1st round of immersive theatre event at the Brunel Museum.2013 Groupon called (followed by Amazon Local, Time Out, Travel Zoo and some
others I haven’t heard of).2013 1st round of walking tours.2013 2nd round of immersive theatre events.2014 Redevelopment.
The conversation.
The plan.
Serial fiction.Staggered release of material.Short time span. (Time limited).All in world.
The ad.
Testing.
Hmmmnnn!
Writing.
Initiation
Tours.
Illuminated.
?
What were the challenges?
Lack of logistical experience.Unreliability of collaborators.Desire of the audience for more content than I had.Lack of strategic thinking after the project changed direction.Perfectionism.Lack of recording systems early on.Lack of strategic input from hefty partners.
But NOT money.
What’s next?
-Release of re-jigged novel.-Series of street games.-CYOA fiction in story world.-Organised release structure for music.-Augmented reality elements.-A venture into the tourism market.-Provision of interactive events fortraining in forensic science.-Non-fiction e-books.-Documentary
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