Impulse Pitch

Women’s Health and Lifestyle Magazine

Holly Wright

My Brief

You have been commissioned by the Northern Echo to produce a new

magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group.

“

”

To ensure that I am able to meet the brief I have done the following: - ABC1- Ensured that the quality is high - “women’s health and lifestyle” for 16-25 year olds- a gap in the market and is commercially viable- self financed through sales and advertising.

How to meet the brief…

Things to consider…

SECONDARY AUDIENCE

The secondary audience for my magazine will include Northern Echo readers, parents and siblingsIn order to avoid offence and ensure the secondary audience are happy there will be…

- No taboo lexis- No inappropriate content- No nudity

The PCC is a body who deals with complaints from members of the public about the content of magazines and newspapers. There are 16 codes that must be followed by magazines and newspapers. The PCC look into complaints that have been made by individuals who believe that the

code has been breached.

To ensure I do not break any of the codes I have created 5 golden rules I must follow…

Things to consider…CONSTRAINTS – THE PRESS COMPLAINTS COMISSION

Things to consider…

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It is very important to ensure that informed consent is given before questioning, photographing or publishing information about an individual.

To ensure trespassing doesn’t occur I will gain consent from the land owner to be allowed to access the area and to take photographs on it.

I will be considerate and caring when discussing sensitive topics such as illness, shock and grief.

I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given.

I must ensure that all information about a topic, individual or organisation that is published is accurate.

Not only does Impulse concentrate on the social aspects of women’s lifestyle including fashion,

beauty and makeup, it dives deep into the wellbeing of the target audience focusing on both the

mental and physical health.

My USP

I briefed my idea which involved discussing the genre, design, target audience and article ideas and gained this

feedback…

Briefing my idea

“Good ideas, different compared to what you get in other women’s

lifestyle magazines”

“Sounds interesting but research might be difficult!”

“the genre is unique and the article ideas are very untouched”

Genre Research…

Genre Research…Bright lively colours

Catchy sell-lines

Active layout

Young model

Variety of fonts

Use of shapes

Bold fonts

How it affected my design…- Colours- Sell lines- Fonts- Imagery

Genre Research…

Genre Research…

How it affected my design…- Colours- Layout- Fonts- Imagery

Colourful

Various images

Active layout

Young model

Variety of fonts

Breakout box

Pull out quote

Mock Ups1

Mock Ups2

Mock UpsTHE GOODS 1- Clear layout

- Suitable colours- Nice use of black and white images

- Good amount of columns.

THE BADS

- Confusing main image- Too much text on one side

- Images should be incorporated into the text

Mock UpsTHE GOODS

THE BADS

2- Nice spread out and clear layout

- Pale colours are suitable- Appropriate images, especially black and white

- Column use is good due to being spread out

- Pink is quite a jolly colour- Kicker is difficult to read

- Cluster of images makes caption difficult to read- Pull out quote needs to be incorporated better

The Name…

- Not too long, not too short.- Memorable

- Can be related to genre- Related to female products e.g. body sprays

- Different

My Aims…

- All readers are able to relate, yet personal to each individual

- Discusses topics which are rarely touched on- In-depth and understandable to bright and

intelligent readers- Doesn’t create stereotypes for women

Fonts…

Colours…

• Front cover• Content• Article 1 – Depressingly Common• Article 2 – Diets. Dangerous or Delightful?• Article 3 – Eat Well. Stay Well.

Overall Product

Article DetailsFRONT COVER

Images – active, ideal, window to future self, mid-range Layout – clear, professional, exciting, explosiveFonts – bold, capitalised, italicised, clear, (sans) serifColours – black, pastel red, white, girly, bright

Article DetailsCONTENTS PAGE

Images – active, close up to long range, explosiveLayout – clear, classy, professional, explosiveFonts – bold, serif, clearColours – bright, pastel, rule of 3 (black, red, pastel red)

Article DetailsDEPRESSINGLY COMMON

Images – static, black and white, mid-range and close up Layout – clear, spread out, break out boxesFonts – serif fonts, clear, bold, italicisedColours – pastel, black and white, plain, dull

Article DetailsDIETS. DANGEROUS OR DELIGHTFUL

Images – window to future self, active, bright, active Layout – explosive, exciting, break out boxes, clear Fonts – serif, clear, bold, italicised Colours – colourful, pastels, variety, bright.

Article DetailsEAT WELL. STAY WELL.

Images – active, mirrored, split image, long range Layout – clear, spread out, break out boxes, 2 columns Fonts – serif, bold, italicised, clear, eligible Colours – bright, pastel red, white and black (rule of three)

- 1 6 p a g e s- P a p e r s i z e – A 4- P a p e r t y p e – g l o s s- P r i c e - £ 1 . 5 0- 1 / 3 a d v e r t s- D i s t r i b u t e 6 , 0 0 0

c o p i e s

Conclusions

DISTRIBUTOR – HEARST MAGAZINE UK

- W e l l k n o w n- S p e c i a l i s e s i n m i d - r a n g e- D i s t r i b u t e s s i m i l a r m a g a z i n e s

e . g C o m p a n y a n d C o s m o p o l i t a n

Printing Costs

6000 copies16 pagesHigh quality paper

Personnel Rates

Journalist

Photographers

Models

Subeditors

Researcher

Make-up Assistant

£25

£25

£60

£9

£30

£25

Personnel Expenditure

£325

£780

£63

£375

£30

1 2

3 4

5

Journalist (£325 = 13 hours)

Photographer (£780 = 13 hours)

Researcher (£63 = 7 hours)

Subeditor (£375 = 15 hours)

Make up Artist (£30 = 1 hour)

Total Personnel Expenditure = £1898

Equipment Costs

Studio

Flash Lighting

Camera

QE Insurance

£240 = 13 hours

included

£203 = 13 hours

£100 = 1 day

Equipment Expenditure

£240

£203

£100

1

2

3

Studio (including lighting) (£240 = 13 hours)

Camera (£203 = 13 hours)

Insurance (£100 = 1 day)

Total Equipment Expenditure = £543

Total Expenditure…

£4111

Advertising Prices

Advertising Sizes

1 insert

2-3 insert

4-6 inserts

7+ inserts

DPS

 £2200

 £1050

 £800

 £725 

DPS

-Specified Position-

 £2500

 £1300

 £925

 £815

Full Page

 £1150

 £630

 £460

 £415

Full Page

-Specified Position-

 £1300

 £800

 £505

 £470

Half Page

 £565

 £260

 £240

 £220

Quarter Page

 £205

 £190

 £150

 £140

1/8 Page

 £95

 £80

 £70

 £65

Advertising Sales£1300

£1150

£1150

£2200

1

2

3

4

1 x back cover

1 x inside front

1 x inside back

1 x DPS

Total Advertising Income = £5400

Predicted Sales Income

1.506000------------9000

x Cover Price (£)

Estimated Sales

Sales Income (£)

Total Income

£14400

Net Profit

£10298

- 50% for distributor and

wholesaler

Final Income

£5144.50

My Brief

You have been commissioned by the Northern Echo to produce a new

magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group.

“

”

Thank you for listening…ANY QUESTIONS?