L. stephens music in the marketplace powerpoint

Unit Essential Questions

Does music impact commerce?

Why do people choose one product over another?

How do people around the world use music in daily

life?

Enduring Understandings

Sales tactics and sensory elements greatly impact

the popularity of a product on any given day

Understanding connections to varied contexts and

daily life enhances musicians’ creating, performing,

and responding

Lesson 1:Day to Day Sounds Around

the World

Objectives:

Demonstrate understanding of the variety of marketplaces in China

and in their own neighborhood

Describe the soundscape of a particular place in their

neighborhood and compare it to recordings from a marketplace in

China

Unit Essential Questions

Does music impact commerce?

Why do people choose one product over another?

How do people around the world use music in daily

life?

Xi’an Market,

Example #1

What do you hear

with regard to….

• Dynamics (volume)

• Timbre (tone color)

• Type (voice,

instruments, etc.)

Please see:

https://www.youtube.com/watch?v=RPiaxSkN-T4&feature=youtu.be

Xi’an Market,

Example #2

What do you hear

with regard to….

• Dynamics (volume)

• Timbre (tone color)

• Type (voice,

instruments, etc.)

Please see:https://www.youtube.com/watch?v=z-CJtojQzLo

Xi’an Market,

Example #3

What do you hear

with regard to….

• Dynamics (volume)

• Timbre (tone color)

• Type (voice,

instruments, etc.)

Please see:

https://www.youtube.com/watch?v=RTLZSPcLp-s&feature=youtu.be

Exit Slip

How does the marketplace at

which you frequently shop

compare with the marketplace you

heard in China? Use the musical

elements dynamics and timbre in

your response.

Lesson 2:Point of View & Aesthetics

Objectives:

Describe the variety of aesthetic ideas present in different shopping

venues

Consider multiple points of view (cultural, gender, age, etc.) when

examining a product or advertisement

Unit Essential Questions

Does music impact commerce?

Why do people choose one product over

another?

How do people around the world use music in daily

life?

Opening Discussion

What biases do you bring with you

when you listen to sounds and

music?

Music in Your Life

Think-Pair-Share

When and where do you hear music in

your daily life?

Music in Your Life: Point of

View

How might this change if you were 10 years

older? 20 years older?

How might this change if you were in

Florida? Canada? England? China?

How might this change if you were of the

opposite gender?

Point of View: Applying a

Different Lens

Aesthetics

The concept of what is beautiful, tasteful, or artistic;

the philosophy of beauty

Questions for Group

Discussion

Use your “lens” to answer the following

questions:

Do I want this product? Why or why not?

What aesthetic devices are being used to

appeal to me?

Would I see this advertisement/product in a

place where I usually go?

Lens #1

• 25 year old Chinese

female

Lens #2

• 25 year old Chinese

male

Lens #3

• 65 year old American

male

Shanghai, China

Shanghai, China

Lens #1

• 12 year old Chinese female

Lens #2

• 18 year old Chinese male

Lens #3

• 6 year old American female

Chongqing, China

Lens #1

• 10 year old Chinese male

Lens #2

• 10 year old American male

Lens #3

• 22 year old American

female

Soundscape

As a class, choose one advertisement and one lens

to create a soundscape that targets the desired

audience

Lesson 3:

Community & Daily Life

Objectives:

Compare their community to a Chinese community

Evaluate the solidarity of their community

Explain how music and the arts have a role in the life of

communities around the world

Unit Essential Questions

Does music impact commerce?

Why do people choose one product over another?

How do people around the world use music in

daily life?

A Sense of Community

Public Park in Beijing

Please see:

https://www.youtube.com/

watch=6xrc2AClN_I&featu

re=youtu.be

Please see:

https://www.youtube.com/watc

h?v=CC2S8jJVYvM

A Typical Saturday

After watching the two videos, discuss:

How many people are there?

What activities are the people engaged in?

What role does music play in the daily life of the

people involved?

How are people demonstrating their sense of

community?

For the next few slides…

Discuss the similarities and differences

between the pictures/people you see and

your own community

Beijing-Public Park

Food

Daily Life

Solidarity

What is the effect of the communal dancing? The

small crowd gathering around the guitar player?

What do these acts say about people in China?

How is your community as a whole like the glimpse

of China you experienced through these videos?

Application

Describe a typical weekend day in the life of your

community. How do the arts and/or music play a part

in the community?

Lesson 4:

The Sales Pitch

Objectives:

Describe the methods used to attract customers in a

given situation and critique the effectiveness of those

methods

Unit Essential Questions

Does music impact commerce?

Why do people choose one product over

another?

How do people around the world use music in daily

life?

Sales Tactics

“Patter”Croaking frog

instrumentsSee

https://www.youtube.com/w

atchv=1BCOCWhJHQw&fe

ature=youtu.be

Methods

How effective are the methods employed by the

seller?

Sales Tactics

Rugs/Textiles for

Sale

Selling water on the

busPlease

see:https://www.youtube.co

m/watch?v=9y57lIOmoG8&

feature=youtu.be

Please see:

https://www.youtube.co

m/watch?v=deKnqPlyV

zE&feature=youtu.be

Methods

What are the methods used the sellers to sell their

goods?

How effective are the methods employed by the

sellers?