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An overview of a survey that was conducted recently for a client to find out the effects of the 2 mediums, over which it was deployed, on the responses.
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Mobile Informate
OnlineV/s MobileLearnings from a recent survey
Online Platform for deploying
surveys on the Mobile
Surveys can be conducted over
SMS & WAP
Provides quick & real-time
reporting and feedback
Capability of Advertising Keywords
12
12
30
25
15
6
Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2
Text Message
SMS WAP
Take our simple survey & win
discount vouchers!
SMS GET to 54678
What is Mobile Informate?
• Conducted the Same survey across 2 mediums:
What We Did..
Online•Survey links were e-mailed to respondents•Devices used to take survey – Computers/ Laptops•Sample Size = 3K•Survey Duration = 7 Days
Mobile•Survey links were SMSed to respondents•Devices used to take survey – Mobile Phones•Sample Size = 3K•Survey Duration = 7 Days
• Similar Response Rates across both methodologies (between 40% - 50%)
• Higher proportion of SmartPhone users among Mobile panel vs Online Panel
• Similar Responses across both methodologies
• Speed Of Response Much Higher Among The Mobile Panel
Key Findings
Faster Than The Speed of Web
Time Taken to Complete – Online
(hh:mm)
% of Respondents
Time Taken to Complete - Mobile
(hh:mm)02:11 20 00:0605:36 40 00:2612:22 60 01:4530:09 80 07:2149:59 90 24:02
Online Panel Mobile Panel
36.70% 64.38%
Smartphone Users Among Panelists
Mobile respondents largely consisted of Smartphone users
Response time was much lesser in case of surveys deployed on mobile.60% completes within 2 hrs v/s 12 hrs in case of Web
0 10 20 30 40 50 600.00%
20.00%
40.00%
60.00%
80.00%
100.00%
Response Time
OnlineMobile
Duration in Hours
Cum
ulati
ve %
of C
ompl
etes
Apple (Mean - 8.995)
Apple (Mean - 8.901)
HTC (Mean - 8.349)
HTC (Mean - 8.4) RIM BlackBerry (Mean - 7.364)
RIM BlackBerry (Mean - 7.596)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10 - Outstanding
9
8
7
6
5 - Average
4
3
2
1 - Unacceptable
Responses across both methodologies were similar - irrespective of the methodology one would arrive at the same ‘business decision’
Response Rate (% of respondents who completed the
surveys)Online – 47.93%
Mobile – 41.57%
On Mo On Mo On Mo
On - OnlineMo - Mobile
Response Trend by Handset Users
Thank You!
Contact:
Informate Mobile Intelligence Pvt. Ltd.517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.www.informatemi.comwww.mobileinformate.comwww.cross-tab.com
amar@mobileinformate.comMobile :+91 9820680735Office :+91 22 40682822
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