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Social Media is word of mouth...digitized. Asking
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BOOSTING YOUR
Kathi KruseKruse Control Inc.
@kathikruse
Online ReputationStrategies for Securing Your Reputation & Building Your Social Store
Feed the Bear
SHIFT HAPPENS.
Selling Cars 2012:•Targeted Marketing•Relationship Building
Social Media is:
Word of Mouth...Digitized
What’s Driving These Changes?
Born into a world of hype, their BS-detectors are highly sensitive and calibrated with
Social feedback.
Consequently....Tried & true selling methods that worked as recently as 2 years ago work far less well today.
Interconnectivity
Today’s customer
doesn’t just buy what you
sell...they buy WHO YOU ARE.
How do you buy?
Relationship
= Trust = Sales
The Social Shift: Daily Operations
Culture:Social
Dealership
Be Proactive.Be Consistent.
“Raving Fans”
Securing Your Online
Reputation
REACH200 “Friends” X 200 “Friends”= 40,000 Prospects
The $517,000 Customer
Your Online Reputation Lives Here
“Used Car Nightmare”
What does your Online Reputation say about you?
Key to Success:YOU
Proactive Strategy: •Awareness•Motivate•Recognize•Reward
Asking for “Referrals”(aka Capturing
Reviews)
“Our business is based on
referrals….”
2 Secrets to Stellar Online Reputation …& money in the bank!
• Referrals• Testimonials
Social Media Policy
Head Off Trouble
Take Action!
kathi@krusecontrolinc.com 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol
View Presentation: Slideshare.net/kathikruse
.
Thank You!
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