Ducati multistrada project report

Team D Final Presentation

Kanika Vij

Madura Puri

Nikhil Rao

Rishab Kothari

Rohan Koli

Ducati Holdings S.p.A

Problems Faced by Ducati: Faced a drop in demand for their high performance

machines.

Needed to increase sales with a machine appealing to common masses.

Wanted to design one bike with the flexibility of entering any market.

Ducati Multistrada 1200

Our Project To design one machine(Ducati Multistrada 1200) that

changes on the riders’ wishes.

To get this project to tackle the recession and increase sales for Ducati.

We will be working with a budget of 10.4 million Euros and a duration of 2 years.

Organizational Structure

Project Manager

Design

Design Manager/ Systems Architect

Staff

Research & Development

R & D Manager

Staff

Engineering

Development Engineer

Staff

Racing

Racing Head

Staff

Finance

CFO

Staff

Planning

Planning Head

Staff

Purchasing

Purchase Manager

Staff

Stores

Stores manager

Staff

Assembly

Assembly Engineer

Staff

QC/ Testing

Testing Engineer

Staff

Top Management

Managerial Roles and Functions Top Management: Includes the CEO, Board of

Directors, the Ducati family, investors and stakeholders.

Project Manager: Manages the project according to the project plan while supervising all the departments with every department having a functional manager.

Functional Manager: Responsible for deliverables from each department and is assisted by the staff working for each of the respected departments.

Work Breakdown Structure 1

Work Breakdown Structure 2

Work Breakdown Structure 3

Work Breakdown Structure 4

Budgeting and Cost Control

Success Measures Project efficiency

Benefit to the customer

Benefit to the organization

Preparing for the future

Assumptions Project duration will be 2 years.

The standard work week will be used (8:00-5:00, Monday through Friday)

The motorcycle will appeal to the common population.

Ducati Multistrada will perform as per the specifications provided.

Project Managers will have full authority over the project.

This motorcycle will lead to improved sales.

Constraints The motorcycle must be finished under the allowed

budget of 10.4 million Euros.

The motorcycle must be completed by a due date of 2 years.

The project will have to work with the given resources.

Technical constraints

Project-based outsourcing constraint

Quality

Risk

Risk Management

PROBABILITY

HIGH

MEDIUM

LOW

LOW MEDIUM HIGH

IMPACT

1. New technology fails

2. Labor Strike

3. Equipment Breakdown

4. Increase in raw material cost

5.Outsouced Job Failure

6.Market Risk

Major Milestones Project Start: January 3, 2008

Project Manager appointed: December 2, 2007

Ducati Multistrada 1200 launch date: January 10, 2010

First batch of motorcycles produced: November 18, 2010

Deliverables R&D work parameters finalized

Design approved

Budget estimation approved

Tires outsourcing decision finalized

Organizational blueprint established

Assembly line plans set

Manufacturing of parts completed

Collaborative testing successfully performed

Quality check performed

Execution R&D will be done along with the design.

Pirelli and Ducati R&D teams will be working together.

Budget of 10.4 million Euros with a duration of 2 years.

The assembly line production will take 8 hours to assemble one motorcycle manually.

First batch of production will be delivering 8000 motorcycles.