Future of Automotive Report

THE FUTURE OF AUTOMOTIVE

Scenarios Driving The Digital Transformation Of An Industry

•  5 future-‐forward scenarios

•  Key trends driving the automotive industry

•  4 industry disruptors shaping new mobility

•  Expert insights and leading case studies

•  Actionable takeaways for manufacturers, OEMs and dealers

Download The Full Future of Automotive Report

Featuring:

Download at: bit.ly/2crBpoc

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Let’s Imagine The Future Of In-‐Vehicle Productivity

BY 2020

The Opportunity

TODAY

1/3 of drivers have interest in a fully self-‐driving vehicle. J.D. Power 2016 U.S. Tech Choice Study, March 2016

90% of new car sales will be connected vehicles. Microsoft Book of Dreams, 2015

Sales of connected cars will equal $2.3 trillion. Business Insider, February 2015

71% of drivers consciously share their data in exchange for tangible benefits. McKinsey, March 2016

“Imagine a world where your car is intelligent enough to deliver productivity services, virtual assistance, predictive maintenance and autonomous driving all on a pay-‐as-‐you-‐drive basis. Enter the Connected Car powered by the Microsoft Intelligent Cloud.” Kevin Dallas, Corporate Vice President, IoT Business Development, Microsoft

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1.   Connected Driving Experiences

2.   New Models of Access and Ownership

3.   Enhanced Dealer – Customer Relationships

4.   Seamless, Secure Communication with Smart Ecosystems

Four Fundamental Shifts x

What’s Next: Fully Automated Safety And Security

What This Means

For Manufacturers & OEMS: •  Improve in-‐vehicle experience with UX

•  Share data seamlessly between systems •  Design smarter systems

•  Inform automated driving assistance

For Dealers: •  Deliver personalized experiences from anywhere    •  Increase market relevance based on insights

Cortana Intelligence

Allow car dealers to access cloud-‐based analytics to predict driver trends and behavior

Powering Transformation With Microsoft

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What’s Next: Flexible Mobility Services

Azure App Services and IoT Suite

Help developers dynamically build a customer-‐facing app and scale performance as app users grow exponentially

Powering Transformation With Microsoft

What This Means

For Manufacturers & OEMS: •  Offer flexible mobility services •  Gain insights into potential customers •  Design engaging and adaptive content

For Dealers: •  Create value using analytics related to trips •  Gather context around customers and behaviors •  Deliver experiences for on-‐demand lifestyles •  Engage customer at every stage of brand journey

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What’s Next: Digital Vehicle Shopping Experience

Cortana Intelligence

Help dealers create more meaningful customer experiences at a reduced cost

For Manufacturers & OEMS: •  Increase market relevance

•  Improve agility and reduce costs responding to new business

•  Build stronger manufacturing pipeline

•  Use connected insights to drive new value

For Dealers: •  Understand how products are being used

•  Develop dynamic training tools

•  Customize offers and sales opportunities

Powering Transformation With Microsoft

What This Means x

What’s Next: Connected Service Operations

Microsoft Power BI

Enable technical support teams to detect issues, track usage and diagnose crashes on mobile and web apps

Powering Transformation With Microsoft

What This Means

For Manufacturers & OEMS: •  Extend longevity of products •  Design smarter products and telematics service •  Increase lean production and decrease operation costs •  Develop flexible technical service for teams

For Dealers: •  Make more cost effective decisions •  Provide remote technical service and avoid malfunction •  Offer customer support through vehicles •  Provide faster access to travel-‐related support

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Volvo Group uses HoloLens technology to create mixed reality showroom experience

The Future Now:

IAV explores how cloud connected vehicle systems can increase road safety and driver productivity

The Future Now:

BMW launches digital mobility experience based on the Open Mobility Cloud using Microsoft Azure

The Future Now:

1. Advanced Driver Assistance Systems

2. Cloud Connectivity

3. Vehicular Communication Systems

4. Machine Learning

5. In-‐Vehicle Assistance

Five Technologies Kickstarting Transformation

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•  5 future-‐forward scenarios

•  Key trends driving the automotive industry

•  4 industry disruptors shaping new mobility

•  Expert insights and leading case studies

•  Actionable takeaways for manufacturers, OEMs and dealers

Download The Full Future of Automotive Report

Featuring:

Download at: bit.ly/2crBpoc

THE FUTURE OF AUTOMOTIVE

Scenarios Driving The Digital Transformation Of An Industry