Honest 1 auto care franchise presentation

Honest-1 Auto Care

Franchise Opportunity

Auto Care Industry

2012 Estimated Total Sales (in billions)

$40

$15

$30

GeneralSpecialtyDealers

Source: ASA & NADA

Auto Care Industry

• 251 million registered vehicles in the US

• Average age of cars on the road is 11.4 years

• Industry trends all show growth ahead

Honest-1 Auto Care®

Full Service Automotive Repair & Maintenance

• Began franchising in 2003• 35 Units open across US• 15 Units in development to open by

end of 2014• 16 Region Developers

Executive Team

Jack Keilt

President & CEO

Rissy Sutherland

Chief Operating Officer

Chip Baranowski, CFE

VP of Franchise Development

New Region Developer Insert Picture

Points of Difference

• Unique Customer Centric & Honesty as Key Approach

• Only Certified Eco-Friendly Auto Care Chain

• The Dealership Alternative with Full Service Facilities

• Proprietary Product Line featuring ECO 360® Organic Oil Additive

Role of the Owner

• Flexible owner duties• Managing Business Finances• Staff Management• Sales/ Marketing

• Reasonable business hours• 5-6 skilled employees & low turnover• Low inventory & receivables

Single Unit Franchise

• $169,750 to $398,750 Total Investment

• Franchise Fee $35,000• $450,000 net worth• $100,000 liquid• Business mgt experience with sales

& marketing, no automotive experience required

Honest-1 Auto Care®

Who are we looking for?

Multi Store Developer High level executive types

(Owners, CEOs, Presidents)

Trailblazers/ Risk Takers: not afraid to grow at a fast pace with an emerging franchise model

Team Builders

Entrepreneurs

Unit Owner Business Owners not

Operators

Management Experience

Actively involved in business

Strong type-A personalities

Manages processes and people well

Why Honest-1 Auto Care?

Recession Resistant OpportunityNo ReceivablesLimited InventorySkilled Labor ForceEco-Friendly Business (only one in the industry)Quality of Life BusinessGreat Repeat BusinessLocal Help (Region Developers)

Got Questions?Jon Langbert

Region Developer - North Texas

H1franchise.com

JLangbert@Honest-1.com