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INDUSTRIAL ANALYSIS ON AUTOMOBILE INDUSTRY
WITH SPECIAL REFERENCE TO TATA MOTORS
Shaaktee Narayan127642
INTRODUCTION
• Industry Turnover more than USD$35 Billion
• Provides direct and indirect employment to over 13 million people.
• India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world
Automobile Industry
Commercial Vehicle Passenger Cars 2-Wheelers 3-Wheelers
Present day scenario of Indian Automobile Industry
Major Players with market share
OBJECTIVES
• Finding opportunities to increase the market share• Finding factors affecting commercial vehicle
customers buying decisions.
• Reducing Gap Between Customer Expectation & Reality.
RESEARCH METHODOLOGY USED
• Sample Size- 500
• The data was collected from various sources- customers at TATA Motors dealerships.
• Feed Back Forms
ANALYSIS AND FINDINGS
• PORTER'S 5 FORCES ANALYSIS
1. The threat of new entrants.2. The bargaining power of buyers/customers.3. The threat of substitute products.4. The amount of bargaining power suppliers have.5. Huge Gaps between customer expectation and
the products.
STRENGTHS:• Globally cost competitive.• Adheres to strict quality controls.• Adoption or Access to latest technology.• Customer Base is huge.• Ample labour force available.
WEAKNESS:• Low research and development capability.• Industry is exposed to cyclical downturns in the automotive Industry.• Most component companies are dependent on global majors for technology.• Huge Gap between customer expectation and reality.
OPPORTUNITIES:• Sourcing hub for global automobile majors.• Export opportunities may be realized through diversification of export basket.• Eliminating Gap between customer expectation and reality.
THREATS:• Pressure on prices from OEM’s continues.• Imports from FTA Regime Countries, in certain component segments are a threat to local industry.• Smaller players, who do not upgrade to global standards, would get extinct.
SWOT
Iris Bajaj Auto Piaggio-Ape Passenger
TVS King Mahindra AlphaRs.0
Rs.50,000
Rs.100,000
Rs.150,000
Rs.200,000
Rs.250,000
Series1
Cost Comparison of TATA Magic Iris with its Competitors
Operating Cost Economics Of TATA Magic Iris With Its Competitors
RTO ROUTE APPROVAL
IRIS Sitting Plan
Sitting Plan Before Modification Sitting Plan After Modification
Modified Magic IRIS
Battery Box (inside)
Stepny Luggage Carrier
Effect on sales of MAGIC IRIS
Sales for the Month
No. of Vehicle
Sold
Conclusion & Recommendations
Cost comparison with competitors.Mileage per KM with competitors- Operating Econ.Looks, Color variations.Safety.Percentage of Down Payment.Easy- Fast Loan availability. Route Permit.Seating Capacity
Factors Affecting Expectations Of The Customers
Thank you !!!!!!
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