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INTELLIGENT DRIVING – A 2020 VIEWAUTOMOTIVE MEGATRENDS Paul Asel, Nokia Growth Partners
March 17, 2015
NOKIA HERE: LEADER IN AUTO NAVIGATIONNokia Growth Partners: $100M Connected Car Fund
April 13, 2015 © Nokia Growth Partners 2
141 million route requests/month
70 billion probe points/month
2.7 million map changes daily
100 terabyte of structured data &petabytes of unstructured data
700,000 3D data points saved per second per collection car
Map has 180+ content layers
Serves local, real-time POI data in augmented reality experience
90,000 indoor venues
27 million miles mapped in 196 countries; 1.2M in hi-def 3D
Powers in-car navigation for 4/5 cars in Europe and North America
Shipped in 13M cars in 2014
Serves Ford, GM, Daimler, BMW, Mercedes, Honda, Mitsubishi, Volvo, Nissan, Toyota, JLR, Volkswagen ...
Source: HERE.com & 360.here.com
THESIS: TWO FORCES FOR CHANGE
April 13, 2015 © Nokia Growth Partners 3
Auto Ecosystem
Apps & Marketplaces
Autos
Aftermarket
Transport Ecosystem
Apps & MarketplacesShort Term: Innovation from outside in Software & service driven
“Intelligent Driving – a 2020 View”
Onstar, Pandora, Xirius
Uber, Zipcar, Moovit
MobileEye, Lytx, Zubie
Long Term: Innovation from inside out Hardware & infrastructure driven
“Intelligent Mobility – 2030 & Beyond”
MOBILE PHONE REVOLUTION
April 13, 2015 © Nokia Growth Partners 4
Phase 1: Apps – Software & Services Compelling user interface App ecosystem unleashes myriad new uses
Phase 2: Transforming Industries (in process)
News, social & publishing: Twitter Advertising: targeting & local ads Gaming: console to mobile (Zynga) Local Transport: Uber Sharing Economy: HomeAway & AirBnB Payments: Alipay, TenPay transforming China economy
INTELLIGENT DRIVINGAuto Data Growing by Factor of 100x
April 13, 2015 © Nokia Growth Partners 5
Ford Fusion Energi car: 25gb/hr
“Ford experimenting with cars that
generate 10x that, or 250 gb/hr”
Mercedes S500 100K self drive:
HERE 1 camera alone - 300 gb/hr
LEAVING HOMEHome security systems automatically engaged when car leaves home
April 13, 2015 © Nokia Growth Partners 7
ADT developing integrated, intelligent systems with cars
DRIVING TO & FROM THE OFFICEIn-car infotainment: personalized news, articles, music
April 13, 2015 © Nokia Growth Partners 8
In-car system knows default morning & evening commute preferences
Stitcher, Umano, Rivet … personalized news
Pandora, SoundCloud … personalized music
INTELLIGENT DRIVING ENHANCES SAFETY
April 13, 2015 © Nokia Growth Partners 9
Current ADAS implementations
• Cruise control
• Parallel parking
• Automatic braking for ongoing obstacles
• Rear view cameras
• Blind spot detection
Future ADAS opportunities
• Advanced cruise control: dynamically adjust speed for weather, traffic, cornering & driver preferences
• Distracted driver detection … GM, Seeing Machines
• Peloton … syncing cars in queue for fuel savings
DRIVING TO MEETINGSCollaboration & Coordination before Meetings
April 13, 2015 © Nokia Growth Partners 10
Synced Calendar: alerts to depart for next meeting based on location & traffic
Dynamic route optimization based on traffic conditions
Glympse … see colleagues in route: automatic notifications for late arrival
DRIVING TO MEETINGS: PARKING MADE EASY
April 13, 2015 © Nokia Growth Partners 11
25% of city driving looking for parking … integrate into navigation system
Parking recommendations based on price, location, services, availability
Reservations & payment made with one click … automatic top up as needed
Parking & Retrieval … car parks itself & returns for pick up automatically
FLEET MANAGEMENT & FAMILY ALERTS
April 13, 2015 © Nokia Growth Partners 12
Fleet Management – Asset Tracking (current)
• Sensors show where all vehicles are located
• Driver behavior monitoring, improving driver performance
• Efficient routing for time, fuel savings
Family Applications
• Know where family members are … Life360
• Teenage, elderly driving alerts for erratic driving
• Geofence alerts when go beyond normal locales
AFTER WORK: REAL-TIME LOCAL SERVICES
April 13, 2015 © Nokia Growth Partners 13
Dinner: Last minute dinner plans with friends … CityMaps
Tickets: Last minute reservations to local events … YPlan
Shopping: Automated shopping list. Car identifies stores en route based on personal preferences & items needed
DRIVING HOMEHome Concierge Prepares for your Arrival
April 13, 2015 © Nokia Growth Partners 14
Temperature adjusted automatically based on expected arrival time & desired temperature
Lights turned on at pre-set times if not at home or upon arrival as desired
Alarm systems disarmed upon arrival
Coffee or tea brewed
Nest, ADT, Philips … developing such services
DAILY DRIVING SUMMARY
April 13, 2015 © Nokia Growth Partners 15
• Driving statistics delivered daily
• Business expenses: easily select business drives & report expenses
• Car alerts: predictive maintenance alerts based on actual car monitoring systems
• Driving alerts: alerts when surpass your preset speed guidelines v. posted speed limits
• Teenage alerts: know when teenagers or elders drive recklessly or outside safe zones
• Crash, lost alerts: automatic alerts for car crashes, find car, stolen car, valet misuse
• Usage based insurance: improve driving score to reduce insurance payments
• Predictive maintenance: forewarn of needed car repair
• Zubie … offering such services
IS THIS INTELLIGENT DRIVING?
April 13, 2015 © Nokia Growth Partners 17
Bangkok, Thailand
Beijing, China
Los Angeles
Cost of car ownership/year: $12,000+ in some US cities
20 billion hours spent alone in cars alone (50+ minutes/day)
Millennial car ownership drops 23% from 2001 to 2009
REINVENTING THE CAR & TRANSPORTATION
April 13, 2015 © Nokia Growth Partners 18
Redesigning Car alters: Cost of car ownership
Traffic congestion Highway v Urban (Zipcar already delineating) Peloton – car pairing: close gaps, save gas
SMART CITIES: INTELLIGENT MOBILE ECOLOGYLIVELIHOOD & TRANSPORT DRIVES CITY DESIGN
19
London of Charles DickensIndustrial Revolution
Intelligent Mobile Ecology – Designing Cities & Transport for:• Urban Intimacy: denser cores
• Decentralized living/working spaces
French CountryAgrarian Communities
New York today
Beijing in 1970s
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