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Rise Above the Expected
THE FUTURE OF THE SMART CAR ERA
The Electro RevolutionIt started 15 years ago, now this is where we are.
75%79% 80%
100%
50%
According to Marie McGehee4, 14 automakers control 80% of the global car market—each one has a connected car
strategy.
Connected Car Strategy
According to a 2010 study1 by the National Highway Traffic Safety Administration, vehicular communication systems could help avoid 79% of all traffic incidences. Driverless cars are here to save us! Check out Google’s2.
Safety
The 19 trillion dollar3 IoT opportunity is the contemporary gold rush. The automotive segment is growing 50% per year, 10 times more than the unconnected car branch.
Industry Growth By 2020, BI Intelligence estimates5 that 75% of cars shipped globally will have the necessary hardware to allow people to stream music,
look up movie times, be alerted with weather and traffic
conditions, etc. Check out this infographic6 to learn more.
Fast Development
Now is 100% the right time to get involved in this industry. Soon we will see how Apple
and Android got involved.
Timing
Advanced Driver Assistance Systems (ADAS) Due to advanced driver assistance systems (ADAS), cars will become much safer and more efficient as they
grow increasingly aware-of and react-to the surrounding driving environment and conditions.
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02
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Adaptive cruise control, blind spot monitoring, lane-departure warning, night vision, lane-keeping assist and collision warning systems with automatic steering and braking intervention
Features
Designed to prevent accidents by taking partial control of car’s movements.
Predictive
“These automated safe systems are paving the way for tomorrow’s fully autonomous cars.” –Freescale7
Future
Context Awareness in 4 Steps
01 02 03 04
A good computer system that is able to sync contextual-activities measures of the sensors and their intercommunication is needed.
Syncing Contextual-Activities MeasuresIntegrating technologies into an embedded control unit (ECU), with its own computer software would complicate the process, so we need Open Source Techs.
Embedded Control Unit (ECU)
A centralized approach and an open source framework is key. Systems are
becoming more complex and even more technologies are going to be developed.
Open Source FrameworkOn one hand, they act as a funnel with a
common approach that a developer would love. On the other hand, their flexibility lets
different vendors provide information that is consumable by any driving controller.
Open Source Techs
Android Auto vs. Apple CarPlay
If CarPlay supports on Apple’s native messaging application, it will fall behind Android Auto.
Apple CarPlay
Android Auto features full support for integrating third-part messaging applications like Hangout, WhatsApp, Skype, and more. For absolute breadth of apps, Google takes the
lead without a hitch.
Andoid Auto
A Connected Auto Challenge
Shifting Gears Atooma’s Role
Atooma EntersNow is the time to enter the
IoT scene and Atooma developed a technology that would be the key enabler.
Where We LookWe look toward a future
where the car puts in all the important information,
automates it and leaves the driver to just turn the steering
wheel.
The BenefitsAutomating information
provides major benefits of safety and pleasure to the
automobilist and useful customizable sets of data.
The GoalThe goal is to peel off all the annoying and unnecessary
parts of the driving experience turn it back into its essence: the travel and
its charm.
ObjectivesHow We Aim to Help Automotive Related Businesses
Objective One:Suggest a preset of
use cases (email, weather alert, etc.) that
involve the driver’s objects and apps in this keep-on-synchronizing
process to accommodate daily
needs.
1Objective Two:Bring context and
object awareness to inanimate objects, with
intelligent reactions and suggestions
based on the driver’s needs or routines.
2
RELAX. LET ATOOMA DO IT.
LOW FUEL LEVELDid a sensor revel that the fuel level is low? This information will be taken and sent to the navigation system, which will instantly display the closest gas stations.
LUNCH TIMEThere’s a nice restaurant that cooks the car owner’s favorite dish just around the corner. Suddenly, a notification appears.
BREAKING NEWSWhat to know the breaking news while driving to work? Hear it read directly from the car speakers from the driver’s favorite agency feed.
Atooma takes sensors, collects their live data, analyzes them and consequently reacts in a smart and useful way. Give it a try.
Not Just For ConsumersWe Talk Business Too.
INTEGRATIONWith more than 80 sensors, devices , and apps on mobile and wearable devices.
READY TO USE Vertical smart actions based on two years of data from the app.
SUGGESTION ENGINE APITo deliver intelligent smart actions
WHITE LABEL INTEGRATIONFor partners (automotive, brands, device manufacturers)
RISE ABOVE THE EXPECTEDVISIT OUR BLOG AND READ THE FULL ARTICLE
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RISE ABOVE THE EXPECTED
Connect with us.
The Connected Car Report: Forecasts, competing technologies, and leading manufacturers
10 Hot Connected Car Trends for 2015 and Beyond
Advanced Driver Assistant Systems (ADAS)
Ford Showcasing Vehicle-to-Vehicle Communication for Crash Avoidance
Google Starts Driving Driverless Cars in Austin
The Internet of Everything – A $19 Trillion Dollar Opportunity
5 Connected Car Trends to Watch in 2015
WANT TO LEARN MORE? CHECK OUT OUR REFERENCES
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