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Tesla Motors
Company Overview
Andy Rietschel, Regional Corporate Sales Manager
Stockholm October, 2015
© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 2
To accelerate the world’s transition
to sustainable transport
Mission
“ ” Elon Musk | CEO
Design / Advanced Eng.
Hawthorne, California
Tesla Factory
Fremont, California
Tesla Assembly
Tilburg, Netherlands
Tesla Today
Headquarters
Palo Alto, California
Founded: 2003
Employees: 12.000+
Retail Locations: 150+
Supercharger stations: 500+
Production capacity 1.000+ cars/week
Tesla Electric Kilometers Driven: ~2 billion
Tesla cars delivered: +75.000
Tesla Gigafactory
Reno, Nevada
Tesla European HQ
Amsterdam, Netherlands
Model 3
Global Impact
1st generation
2nd generation
3rd generation
Model S/X
Roadster
Nu
mb
er
of
ve
hic
les
1. Develop a high-end, high performance sports
car to prove that electric vehicles are both
stylish and efficient. Use the sports car to
develop core intellectual property and patents.
2. Introduce a premium sedan that competes
with brands like BMW, Mercedes and Audi.
3. Produce hundreds of thousands of low cost
premium electric vehicles for mass adoption.
The Secret Master Plan
• Vertical integration
• Tesla-owned Stores
• Tesla-owned Service Centers
• Tesla-owned Supercharger network
• Zero discount policy
• Staff from industries other than
traditional automotive business
What Makes Us Different?
Customer Feedback Loop
Direct feedback loop accelerates development
Value Customers
Development Products
Integration
The most customer-friendly configurator in the market
© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 8
• Fully electric
• 0-100 km/h in 2.9 seconds
• Top speed: 250 km/h
• 559 km per charge
• Optional Dual Motor
• Autopilot
• Over-the-air updates with
constant improvements
Model S top specs
Li-ion 18650
Cells
Tesla Battery Pack Drive Inverter Motor Gear Box
Integration Value: A System that is greater than the sum of its parts
Tesla Power Train
© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 10
Model S Dashboard
• Built on Linux
• Intuitive interface
• Controls all functions
• Constant improvements
• v7.0 coming soon
• Tracking - Available for the driver via
mobile app
• Vehicle localization can be provided in
case the car is proven stolen
• Media (internet/internet-radio/maps)
• Free firmware updates over WIFI or 3G
• Remote vehicle health and history
diagnosis
• Ability to remotely fix issues
• API accessible by fleets
Most Connected Car On Earth
© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 12
• Free!
• Half a charge in as little as 20 minutes
• 500+ sites World wide
• 120+ sites in Europe
• World’s largest fast-charging network
• World’s fastest-growing charging network
• By end of 2016, 95% of Europe covered
• Communication towards car and Tesla servers
Superchargers
© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 13
• The best of a SUV with the
benefits of a minivan
• Dual motors as standard
• Falcon wing doors
• Three rows of seating
• First deliveries in US Sept 2015
• Deliveries to EU 2016
Model X
Model 3
? • Third generation Tesla vehicle
• Launch date in 2017
• High-volume production
• Indicative price of $ 40,000
• Gigafactory is key for the development of the
Tesla Model 3
• Positioned to compete with cars such as
BMW 3 Series and Audi A4
© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 15
• Massive battery manufacturing facility
• Enables production of Model 3
• 2020 lithium-ion cell production > 2013 global
production
• Reduce cost of batteries by 30%
• Powered by renewable energy
• Partnership with Panasonic
Gigafactory
Thank you!
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