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VWOA: MANAGING IT PRIORITIESMIS5801 – INFORMATION MANAGEMENT | PROF. RICHARD FLANNAGANTEAM # 3
Arias, HumbertoChaves, MarioSalazar, Diego
Business Process of Technology& Organization
Digital Business CouncilCategorize projects, assess inBusiness impact & goals alignment
Program Management OfficeAdministration of IT proposals
IT Steering CommitteeGuide and approve IT projectselection
Next Round GenerationIT project management program
Executive Leadership TeamExecute NRG program
VWOA CONTEXT & IT TEAM
NRG ELT
ITSC
PMO BPTO
DBC
Uwe Matulovic
1992Perrot10-year contract
1999VW AG GroupCreation GedasUSASetting up: “eBusiness teams”
2002Creation BPTO Department
Cutting-back IT employess
VWOA IT PRIORIZATION SWIM LANE DIAGRAM VWoA: Managing IT Priorities
Busi
ness
Uni
tsPM
ODB
C
START Calling Projects
Project presentation according to
criteria
Select TOP3 project
FINISH
Project
Workshop Project
Presentation
Grouping by initiatives and
define dependencies
Categorize by investment type
Categorize by application
type
Prioritize according
goals
Compile proposals
TOP3?Regroup into
5 goals portfolio
Goalaccouracy
YES
NO
ReviewProject
NO
Final Goals portfoliosYES Budget?
Final Approval
YES
NO
Lack ofparallelism
WHAT DID VWOA DID WRONG REGARDING THEIR PRIORIZATION METHOD? HOW DOES IT HAMPER INNOVATION?
• Too many people involved in the process
• Mid-level managers were not involved
• Process is NOT aligned with the available resources ($210MM > $170MM > $16MM)
• Innovation need freely available resources
• Funding requirement is unknown which impact on ROI calculations
• Could deplete found from other projects
• Complex+• Bureaucratic• Lack of proper communication• Template did not sell well the
project• Mid-level managers were not
involved• Idea promoters did NOT
participate in the discussions• Disorder on the project
discussion• Not realistic deliverable time• Diificult to validate project
strategic relevance
• Too many stakeholders involved in the process
• ELT members could hamper innovation process by imposing limits to people
• Projects that may have global impact were not funded
• Does NOT follow Next Round Growth (NRG) strategy
• Global Supply is ignored
RESOURCESAssets
PROCESSESWay of working
VALUESCriteria used to make decisions
QUESTIONS?MIS5801 – INFORMATION MANAGEMENT | PROF. RICHARD FLANNAGANTEAM # 3
Arias, HumbertoChaves, MarioSalazar, Diego
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