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“If you wish to persuade me,
you must think my thoughts,
feel my feelings, and
speak my words.” - Cicero
Creative
Segmentation
Positioning
Messaging
Brand
Media
Audience
Channel Mix
Reach
Frequency
Advertising
Promotion
Offer
AGENCY MARKETER PUBLISHER
CONSUMER
CONSUMER MARKETER PUBLISHER
TECHNOLOGY
PLATFORMS
CREATORS
+
PRODUCERS
PACKAGERS
+
DISTRIBUTORS
AGENCY
MARKETERS Navigating the new media landscape
Capturing attention in an on-demand world
Balance short-term sales focus with long-
term brand ambition
Transaction Types Direct
Aggregated
Automated & Optimized (RTB)
Channel Types Digital
Television
Search
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