1 15th june cutting the ice with creativity

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Stepping into the creative person’s shoes is difficult.

Here, we are going to master this.

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Warm up I

• Write the roman letter IX

• Make six out of this.

• There can be more than one correct answer

• You get 5 min.

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Who am I - Twenty years after SIBM?

• I am Sonali Brahma - MBA in Mktg from SIBM.

• 12 years experience in advertising, writing, lesser experience in marketing

• Creative Consultant to many MNC and Indian brands like Philips, Thermax. Mother’s Recipe, Nirlep, Sandvik Asia, Bajaj Tempo (Force), etc.

• Creative Director at Seagull Advertising – Mumbai, Pune; and earlier in Triton Communications

• Specialize in ideating and writing for diverse media - print, Internet, radio

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Serious Fun

• Before we start, let me make a few things clear.

1. I will not let anyone enter the class 5 minutes after the said time

2. I do not entertain mobile phones, nor laptops in the class

3. Please pay attention. You may take down important notes.

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Activity # 1: Brand test

Identify which brand do these signature lines belong to:• We try harder• Finger lickin’ good• A diamond is forever• The uncola• For everything else there is a • Applying thought

What is the BIG IDEA here?

8

Jaagore

Happy Dent Palace

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Identify the main message in these ads.

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Activity # 2: Brand yourself

• Make a list of 3 of your strengths

• Pick the strongest

• Make three company (agency) names out of it

• Support it with a tagline

copycaat@gmail.com

Sonali BrahmaCreative Consultant

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Happy thinking!