#1 Mistake in Building a Small Business - NEVER PREJUDGE!

Never Prejudge Prejudging is One

of the Biggest Mistakes in Small

Businesses…

So Don’t Do It!

John Di LemmeSmall Business

Expert

Prejudge means making a mental decision prior to even engaging in a sales conversation or presentation.

In your mind, you're already saying “You know what? This person doesn't have what it takes to invest in this home. This person doesn't have what it takes to invest in this network marketing opportunity. This person doesn't have what it takes to invest in this product or service.”

Never prejudge a potential client, customer, or prospect. This will be one of the worst mistakes that you make in your career!

What is Prejudging in Business?

It’s actually human instinct to judge people, businesses, situations, etc. in life.

However, you must push this instinct to the back of your mind when it comes to building a successful business.

How? Always keep these *3* tips in mind when building relationships with your clients, colleagues, employees or basically anyone tied to your business.

How Do You Prevent Prejudging?

#1 Tip Not to Prejudge

Don’t form your professional

opinion about a person on how

they dress, the car that they drive, the

Rolex they don’t wear, etc.

#2 Tip Not to Prejudge Your Customers are

the heart of your business! Don’t

assume what they want based on how much money you

think they have. Ask them, and then shut

up and listen to them.

#3 Tip Not to Prejudge Don’t try to read the minds of your clients

or business colleagues. Many relationships are

ruined by conversations made up

in someone else’s head. Be open to hearing them out.

You must internalize this by saying to yourself, “I will NEVER prejudge someone in my business.” You never know where someone's coming from. Don't judge them by their dress, by the car they drive or where they live. You never know what's going on inside their mind. Most people who you think have money don't have it, and those you think that don't have it, have tons of it.

Everyone deserves to be treated fairly and respected. You never know who will be that one person to change

your life and radically explode your business.

Never Prejudge…Live By That!

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