10 Epic Content Marketing Resolutions - AAF Cleveland Chapter

Epic Content MarketingResolutions

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Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.

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Today

• A bit of history…• A bit of research…• Tangible Steps to Take with Your

Content Marketing for 2014

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The ONE Key to a Successful

Presentation?

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5Image courtesy of Pooky Poetry

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The Original Content Marketing Program?

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HOMEWORK

The Most Famous Content Marketing

Strategy In the World!

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Show Me the Research!

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http://bitly.com/cm-research

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Just 42% believe their content marketing is effective

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How Many of You Have a Documented Content Marketing

Strategy?

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http://bitly.com/cm-research

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http://bitly.com/cmstrategy

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Fill a Need &Find Your Why

Resolution #1

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Enabling Women to Have More Quality Time with

Their Families

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Enabling Teen Girls to Be More Confident with

Their Bodies

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Helping Men Become Better Men

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Help Engineers Answer the Most Challenging

Industrial Solder Questions

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Search Engine Optimization

LeadGeneration

Social Media

INDIUM CONTENT

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Create a Content Marketing Mission

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Resolution #2

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Why?

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Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

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Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

1. Core Target Audience2. What Will Be Delivered3. The Outcome for the

Audience34

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Publicly Answer Your Customers’ Questions

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Resolution #3

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Marcus SheridanCEO, River Pools & Spas

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2007

• $4.5 million in Sales• $250,000 advertising spend

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2007• $4.5 million in Sales• $250,000 advertising spend

• Sold more fiberglass swimming pools than any other pool retailer in North America.

• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.

2011

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75,000 visits per month

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Yep, David vs. Goliath is Real

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1 Post over 3 years = 50,000 visitors = 4,000 subscribers = $84,000.00

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Subscribers:Build It or Buy It

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Resolution #4

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What’s the difference between those who

subscribe to my content and those that don’t?

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Image courtesy sendgrid.com

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HOMEWORK:

Active Community of Subscribers in Your Niche

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Image courtesy of thefutureorganization.com

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Building Audience with Influencers

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The Social Media4-1-1 Plan

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4 - 1 - 1

Sales

Content Marketing

InfluencerSharing

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80%

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ROI66

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Return on Objective

• Is the content driving sales?• Is the content saving costs?• Is the content making our

customers happier, thus helping with retention?

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2014 Resolutions1. Watch Content 20202. Create a Content Marketing Mission Statement3. Create a Subscription Strategy4. Leverage SlideShare5. Start Partnering with Influencers6. Use Social Media 4-1-17. Know the Business Objective8. Consider Buying a Small Media Company9. Answer Your Customers’ Questions Publicly10. Tell a Different Story!

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Joe Pulizzijoe@contentinstitute.com • @JoePulizzi on Twitter